Quick Comparison

Tool	Best For	Starting Price	Free Tier	Compliance Features
Sequenzy	SaaS CCPA compliance	$19/mo	Yes (2.5k emails)	Full data wipe, subscriber export
Mailchimp	Widely-used platform	$13/mo	Yes (500 contacts)	DNSMPI, export, preference center
ActiveCampaign	Automation + CRM	$29/mo	No	CRM-wide deletion, opt-out automation
Brevo	Affordable GDPR-grade compliance	$9/mo	Yes (300/day)	Exceeds CCPA via GDPR design
Klaviyo	Ecommerce customer data	$20/mo	Yes (250 contacts)	Profile export, third-party sharing controls
Customer.io	Technical teams	$100/mo	No	API-driven deletion, programmable workflows
HubSpot	CRM-backed compliance	$20/mo	Yes	Platform-wide deletion, privacy consent
GetResponse	All-in-one marketing	$19/mo	Yes	Data export, consent tracking
Omnisend	Ecommerce brands	$16/mo	Yes (250 contacts)	Omnichannel data management
Iterable	Enterprise cross-channel	Custom	No	Enterprise governance, cross-channel
Braze	Mobile-first companies	Custom	No	Real-time data, profile export
Salesforce Marketing Cloud	Enterprise with Salesforce	Custom	No	Integrated CRM data governance
Adobe Campaign	Adobe ecosystem	Custom	No	Cross-Adobe data management
Oracle Responsys	Enterprise Oracle users	Custom	No	Enterprise data infrastructure
Airship	Mobile app companies	Custom	No	App user data management
Cordial	Retail and ecommerce	Custom	No	Loyalty and purchase data control
Emarsys	Ecommerce platforms	Custom	No	Unified profile management
Optimove	CRM marketing	Custom	No	CRM-integrated privacy controls
Insider	Customer experience	Custom	No	Cross-channel consent management
MoEngage	Mobile engagement	Custom	No	Mobile data portability
Drip	Mid-market ecommerce	$39/mo	No	Data export, deletion, CCPA support

The California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), give California residents specific rights over their personal data. If you have subscribers in California (and if you do business in the US, you almost certainly do), your email marketing practices need to comply.

CCPA is less prescriptive than GDPR about specific technical requirements, but the core obligations are clear: tell consumers what data you collect, let them opt out of data sales/sharing, and delete their data when asked.

The 21 Best CCPA-Compliant Email Tools

1. Sequenzy

Sequenzy

Best for: SaaS companies handling CCPA subscriber requests

Sequenzy supports CCPA compliance through subscriber data management. Subscriber data can be exported for right-to-know requests and permanently deleted for right-to-delete requests. The platform handles deletion across email history, events, and subscriber profiles.

For SaaS companies with California users, Sequenzy's subscriber management includes the tools needed to respond to consumer requests within CCPA's 45-day response window.

CCPA features: Data export, permanent deletion, subscriber data management, comprehensive data wipe
Pricing: Free up to 2,500 emails/month, paid plans from $19/month
Pros: Full subscriber deletion, data export, SaaS-focused, handles deletion across all data types
Cons: Newer platform, fewer enterprise features than legacy tools

2. Mailchimp

Mailchimp

Best for: CCPA compliance tools integrated into a widely-used platform

Mailchimp includes CCPA-specific features: a "Do Not Sell My Personal Information" option in audience settings, data export capabilities, and permanent deletion. The platform's data processing addendum covers CCPA requirements.

The export function generates a comprehensive file that includes subscriber profiles, engagement history, custom field values, and consent records.

CCPA features: Data export, permanent deletion, opt-out mechanisms, data processing addendum, preference center
Pricing: Free up to 500 contacts, from $13/month
Pros: Well-established CCPA tools, widely used, good documentation, self-service preference management
Cons: Free tier limits, can get expensive at scale, basic on lower tiers

3. ActiveCampaign

ActiveCampaign

Best for: CCPA compliance within a marketing automation suite

ActiveCampaign supports CCPA compliance through its data management features. Contacts can be exported, permanently deleted, and flagged with custom fields for opt-out preferences. The automation builder can incorporate CCPA-related workflows.

The CRM integration means CCPA requests affect both marketing and sales data in one action.

CCPA features: Data export, permanent deletion, custom opt-out fields, CRM-wide deletion, automation for request processing
Pricing: From $29/month
Pros: CRM + email CCPA compliance, automation for opt-outs, comprehensive deletion
Cons: Interface complexity, learning curve, pricing scales with contacts

4. Brevo

Brevo

Best for: Affordable CCPA compliance with EU-grade privacy standards

Brevo, being EU-headquartered and GDPR-compliant by design, exceeds CCPA requirements in most areas. The data management features include export, deletion, and consent tracking.

The affordable pricing means even small businesses can maintain privacy compliance without significant cost. Brevo's free tier includes the same privacy features as paid plans.

CCPA features: Data export, permanent deletion, consent tracking, privacy-first design, comprehensive data controls
Pricing: Free for 300 emails/day, from $9/month
Pros: Exceeds CCPA via GDPR compliance, affordable, consent tracking, EU-based
Cons: Can feel like overkill for US-only needs, interface less polished than competitors

5. Klaviyo

Klaviyo

Best for: Ecommerce CCPA compliance with customer data visibility

Klaviyo includes CCPA compliance features for ecommerce businesses. Customer profiles can be exported and deleted. The platform tracks what data is collected about each customer and supports opt-out of data sharing.

For ecommerce businesses that collect purchase data, browsing data, and engagement data, having centralized CCPA tools simplifies responding to consumer requests.

CCPA features: Profile export, permanent deletion, data collection visibility, opt-out support, third-party sharing controls
Pricing: Free up to 250 contacts, from $20/month
Pros: Ecommerce data visibility, profile-level export and deletion, opt-out mechanisms
Cons: Ecommerce-focused, pricing scales with contacts, more complex than needed for simple newsletters

6. Customer.io

Customer.io

Best for: Technical teams building custom CCPA workflows

Customer.io's API supports CCPA compliance programmatically. Delete customer data via API, export customer profiles and event history, and manage opt-out preferences as customer attributes.

You can build automated workflows that process CCPA requests: receive a deletion request, suppress the customer, delete their data via API, and confirm completion.

CCPA features: API-driven deletion, data export, programmable opt-out, custom workflows, webhook-based propagation
Pricing: From $100/month
Pros: API-driven compliance, programmable workflows, flexible implementation, scalable request processing
Cons: Expensive, technical learning curve, overkill for simple needs

7. HubSpot

HubSpot

Best for: CRM-backed CCPA compliance across marketing and sales

HubSpot's CRM includes CCPA-compliant data management. Contact records can be exported and deleted, with changes propagating across marketing, sales, and service hubs.

The unified platform means CCPA requests affect all customer touchpoints consistently. When a contact is deleted, they're removed from email lists, deals, tickets, and all other HubSpot tools.

CCPA features: Unified data export, platform-wide deletion, privacy consent management, data retention settings
Pricing: Free tier available, from $20/month
Pros: Unified across all hubs, extensive documentation, enterprise-grade features on free tier
Cons: Expensive at scale, complex for simple email marketing needs

8. GetResponse

GetResponse

Best for: All-in-one marketing with privacy compliance built in

GetResponse includes data export, deletion, and consent management features that support CCPA compliance. The platform's list management allows for granular control over subscriber data.

For small businesses using GetResponse for email, landing pages, and automation, the unified privacy features simplify compliance across channels.

CCPA features: Data export, permanent deletion, consent tracking, data retention controls
Pricing: Free tier available, from $19/month
Pros: All-in-one platform, privacy features on all plans, affordable entry
Cons: Less sophisticated than enterprise tools, documentation could be better

9. Omnisend

Omnisend

Best for: Ecommerce brands needing customer data control

Omnisend's CCPA features focus on ecommerce customer data. Product purchase history, browsing behavior, and engagement data can all be exported and deleted upon request.

For ecommerce stores using Omnisend across email, SMS, and other channels, unified data management simplifies privacy requests.

CCPA features: Customer data export, profile deletion, omnichannel data management
Pricing: Free tier available, from $16/month
Pros: Ecommerce-focused, omnichannel data control, affordable
Cons: Ecommerce-specific, fewer features for B2B or SaaS

10. Iterable

Iterable

Best for: Enterprise cross-channel CCPA compliance

Iterable provides enterprise-grade privacy tools for cross-channel messaging. Data export and deletion work across email, mobile push, in-app, SMS, and web channels.

For large organizations with complex customer data spanning multiple channels, Iterable's unified privacy management is essential.

CCPA features: Cross-channel data export, platform-wide deletion, privacy automation, enterprise governance
Pricing: Custom pricing
Pros: Enterprise-grade, cross-channel unified, sophisticated automation
Cons: Very expensive, complex implementation, overkill for small teams

11. Braze

Braze

Best for: Mobile-first customer data privacy

Braze handles CCPA compliance across mobile engagement channels with customer profile export and deletion capabilities.

For mobile-first companies with extensive app user data, Braze provides the tools to manage privacy requests for mobile profiles.

CCPA features: User profile export, permanent deletion, current data view, privacy preference management
Pricing: Custom pricing
Pros: Mobile-first, real-time data management, strong profile capabilities
Cons: Mobile-focused, enterprise pricing, steep learning curve

12. Salesforce Marketing Cloud

Salesforce Marketing Cloud

Best for: Enterprise Sales Cloud integration

Salesforce Marketing Cloud provides CCPA compliance integrated with Sales Cloud CRM. Data deletion and export work across marketing and sales data.

For enterprises already using Salesforce, the integrated compliance across Sales Cloud and Marketing Cloud simplifies privacy management.

CCPA features: Integrated CRM data export, platform-wide deletion, consent management, data governance
Pricing: Custom pricing
Pros: Deep Salesforce integration, enterprise features, comprehensive data management
Cons: Very expensive, complex implementation, requires Salesforce ecosystem

13. Adobe Campaign

Best for: Enterprise Experience Cloud integration

Adobe Campaign provides CCPA compliance within the Adobe Experience Cloud. Customer data export and deletion work across Adobe's marketing tools.

For enterprises using Adobe's marketing stack, the integrated privacy features work across Campaign, Analytics, and other Adobe tools.

CCPA features: Cross-Adobe data export, unified deletion, consent management, enterprise governance
Pricing: Custom pricing
Pros: Adobe ecosystem integration, enterprise features, comprehensive data management
Cons: Very expensive, requires Adobe investment, complex setup

14. Oracle Responsys

Best for: Enterprise data management capabilities

Oracle Responsys provides CCPA compliance through Oracle's data management infrastructure. Customer data can be exported and deleted across Oracle's marketing tools.

For large enterprises with Oracle investments, Responsys provides enterprise-grade privacy management.

CCPA features: Enterprise data export, comprehensive deletion, data governance, Oracle integration
Pricing: Custom pricing
Pros: Enterprise infrastructure, Oracle integration, scalable
Cons: Very expensive, Oracle ecosystem required, complex

15. Airship

Airship

Best for: Mobile and app customer data privacy

Airship provides CCPA compliance for mobile app customer data. User profiles, engagement data, and behavioral data can be exported and deleted.

For mobile-first companies with extensive app user data, Airship provides the tools to manage privacy for mobile profiles.

CCPA features: User data export, profile deletion, mobile data management, privacy preferences
Pricing: Custom pricing
Pros: Mobile-first, app user data management, cross-channel
Cons: Mobile-focused, enterprise pricing, learning curve

16. Cordial

Best for: Retail and ecommerce customer data control

Cordial provides CCPA compliance for retail and ecommerce customer data. Purchase history, browsing behavior, and loyalty data can be exported and deleted.

For retailers with extensive customer data across channels, Cordial's unified data management simplifies privacy.

CCPA features: Customer data export, profile deletion, retail data management, loyalty program data
Pricing: Custom pricing
Pros: Retail-focused, extensive data management, customer profiles
Cons: Retail-focused, enterprise pricing, complex for simple needs

17. Emarsys

Best for: Ecommerce unified profile management

Emarsys provides CCPA compliance through its unified customer profiles. All customer data across channels can be exported and deleted.

For ecommerce brands using Emarsys for marketing automation, the unified profile approach simplifies privacy requests.

CCPA features: Unified profile export, comprehensive deletion, cross-channel data management
Pricing: Custom pricing
Pros: Unified profiles, ecommerce expertise, cross-channel
Cons: Ecommerce-focused, enterprise pricing, learning curve

18. Optimove

Best for: CRM marketing with privacy controls

Optimove provides CCPA compliance for CRM-based marketing. Customer data from CRM systems can be exported and deleted through Optimove's platform.

For companies doing extensive CRM marketing, Optimove's privacy controls work across CRM-driven campaigns.

CCPA features: CRM data export, profile deletion, privacy controls, data retention
Pricing: Custom pricing
Pros: CRM marketing focus, data-driven approach, enterprise features
Cons: CRM-specific, enterprise pricing, complex for simple email marketing

19. Insider

Insider

Best for: Customer experience platform with consent management

Insider provides CCPA compliance across its customer experience platform. Customer data can be exported and deleted across channels.

For companies using Insider for customer experience and personalization, the unified privacy management works across all channels.

CCPA features: Cross-channel data export, platform-wide deletion, consent management, customer data controls
Pricing: Custom pricing
Pros: CX platform focus, cross-channel unified, personalization with privacy
Cons: Enterprise pricing, focused on CX rather than just email, complex

20. MoEngage

MoEngage

Best for: Mobile engagement with data portability

MoEngage provides CCPA compliance for mobile customer data. User profiles and engagement data can be exported and deleted.

For mobile-first companies, MoEngage provides privacy tools for mobile user data management.

CCPA features: User data export, profile deletion, mobile data management, data portability
Pricing: Custom pricing
Pros: Mobile-focused, engagement data management, data portability
Cons: Mobile-focused, enterprise pricing, overkill for simple needs

21. Drip

Drip

Best for: Mid-market ecommerce companies needing CCPA-compliant behavioral data management

Drip, primarily known as an ecommerce-focused email platform, includes CCPA compliance tools for managing the behavioral and purchase data it collects. Ecommerce companies using Drip for personalized email can export individual subscriber data, permanently delete customer records, and manage opt-out preferences for data sharing.

The platform's customer data view gives you a clear picture of what information is stored for each subscriber: purchase history, browsing behavior, email engagement, tags, and custom attributes. This visibility is important for responding to consumer right-to-know requests accurately. When a California resident asks what data you hold about them, Drip's subscriber profile provides the information you need.

Drip handles deletion cleanly across all the data types it collects. Deleting a subscriber removes their email history, behavioral events, and all associated data from the platform. For ecommerce businesses that have accumulated years of customer data through Drip, this comprehensive deletion matters for CCPA compliance.

CCPA features: Data export, permanent deletion, opt-out management, behavioral data visibility, third-party sharing controls
Pricing: From $39/month
Pros: Comprehensive behavioral data deletion, clear data visibility, ecommerce-focused, integrates with Shopify and WooCommerce
Cons: Ecommerce-only focus, no self-serve preference center, less robust than enterprise tools for complex compliance programs

How to Choose

SaaS companies: Sequenzy provides full data wipe with SaaS-focused features.

Most established: Mailchimp has well-tested CCPA tools used by millions of businesses.

Automation + CRM: ActiveCampaign handles deletion across both email and CRM data.

Budget-conscious: Brevo exceeds CCPA requirements at affordable pricing.

Ecommerce: Klaviyo provides visibility into the extensive data ecommerce platforms collect.

Technical teams: Customer.io offers API-driven compliance for programmatic workflows.

CRM integration: HubSpot provides unified data management across marketing and sales.