Lemon Squeezy has become the payment processor of choice for many indie hackers and small SaaS founders. Like Paddle, it handles the merchant-of-record headaches (tax, VAT, compliance) so you can focus on building. But the email integration landscape for Lemon Squeezy is thinner than for Stripe.

Most email tools don't have native Lemon Squeezy integrations. You'll typically connect through webhooks, Zapier, or custom code. Here's what works.

The 6 Best Options

1. Sequenzy

Best for: SaaS founders wanting lifecycle email with payment automation

Sequenzy can receive Lemon Squeezy events through its event tracking API. Forward webhook events for subscriptions, payments, and trials, then trigger automated lifecycle sequences. The AI sequence builder generates dunning, trial conversion, and onboarding sequences quickly.

Pricing: From $29/month Integration: Event API (webhook forwarding) Pros: AI sequences, lifecycle automation, transactional + marketing, affordable Cons: No native Lemon Squeezy OAuth

2. Loops

Best for: Indie SaaS founders wanting modern, simple email

Loops is popular in the same community that uses Lemon Squeezy: indie hackers and small SaaS founders. The event-driven model works well with Lemon Squeezy webhooks. Forward subscription events to Loops and trigger sequences.

The simplicity of both tools makes them a natural pairing. Neither is enterprise-complex. Both focus on doing the basics well for small, developer-led teams.

Pricing: Free for 1,000 contacts, from $49/month Integration: Event API (webhook forwarding) Pros: Modern, clean UX, popular with indie hackers, good free tier, event-driven Cons: Limited automation depth, basic segmentation

3. Kit (formerly ConvertKit)

Best for: Creators and indie makers with digital products

Kit is popular with creators and has some Lemon Squeezy integrations through Zapier and third-party connectors. If you're selling digital products alongside a SaaS subscription, Kit handles the creator-style email well: newsletters, product launches, and subscriber management.

The automation is decent for basic sequences but limited compared to SaaS-specific tools. If your email needs lean more toward newsletter and product updates than lifecycle automation, Kit works.

Pricing: Free for 10,000 subscribers (newsletters only), from $29/month for automation Integration: Zapier, third-party connectors Pros: Great for creators, generous free tier, simple interface, good deliverability Cons: Limited SaaS lifecycle features, basic automation, not event-driven

4. Customer.io

Best for: Technical indie hackers wanting sophisticated automation

If you're a technical founder using Lemon Squeezy and want the most powerful email automation, Customer.io handles it. Forward Lemon Squeezy webhooks to Customer.io's API and build any automation you can imagine.

Probably overkill for most Lemon Squeezy use cases (indie SaaS tends to be simpler), but if your needs grow, the flexibility is there.

Pricing: From $100/month Integration: API + webhooks Pros: Maximum flexibility, powerful workflows, multi-channel Cons: Expensive for indie budgets, complex setup, steep learning curve

5. MailerLite

Best for: Budget-conscious founders wanting full-featured email

MailerLite is affordable and feature-rich, making it popular with indie founders. It doesn't have native Lemon Squeezy integration, but Zapier connects the two. The automation builder handles basic lifecycle sequences, and the generous free tier (1,000 subscribers) lets you get started without spending.

Pricing: Free for 1,000 subscribers, from $10/month Integration: Zapier Pros: Very affordable, good free tier, full-featured for the price, easy to use Cons: Not SaaS-specific, Zapier dependency, limited behavioral triggers

6. Buttondown

Best for: Developer founders wanting simple newsletters with Lemon Squeezy

Buttondown is a minimalist, developer-friendly newsletter platform. For indie SaaS founders who primarily need a product newsletter alongside their Lemon Squeezy-powered product, Buttondown keeps things simple. Markdown-based, clean output, no bloat.

The integration with Lemon Squeezy is manual (sync subscribers or use webhooks), but for a simple newsletter use case, it's sufficient.

Pricing: Free for 100 subscribers, from $9/month Integration: Manual or webhook-based Pros: Minimalist, developer-friendly, affordable, beautiful defaults Cons: Newsletter only (no automation), limited integration, small free tier

Connecting Lemon Squeezy to Your Email Tool

The standard approach for most email tools:

Configure Lemon Squeezy webhooks in your store settings
Build a small webhook handler (can be a simple serverless function) that receives Lemon Squeezy events
Transform and forward the events to your email tool's API
Map subscription status to tags or attributes in your email tool

Key Lemon Squeezy events:

subscription_created - New subscription
subscription_updated - Plan changes
subscription_cancelled - Cancellation
subscription_payment_failed - Failed payment
subscription_payment_recovered - Recovery
order_created - One-time purchase

FAQ

Why don't more email tools support Lemon Squeezy natively? Lemon Squeezy is newer and smaller than Stripe. Native integrations take time and demand from users. As Lemon Squeezy grows, more email tools will add native support.

Can I use Zapier to connect Lemon Squeezy to any email tool? Zapier has Lemon Squeezy triggers and works with most major email tools. It's the quickest way to connect without writing code. The trade-off is cost ($20+/month) and some latency.

Should I switch from Lemon Squeezy to Stripe for better email integration? Only if email integration is a critical pain point. Lemon Squeezy's merchant-of-record value usually outweighs the integration convenience of Stripe. The webhook approach works fine for most use cases.

Does Lemon Squeezy have built-in email? Lemon Squeezy sends basic transactional emails (receipts, subscription confirmations) but doesn't have marketing email features. You need a separate tool for campaigns and sequences.