Updated 2026-02-01

Best Email Marketing Tools for Antique Dealers

Reach collectors, announce finds, and grow your antique business with the right email marketing platform.

Try Sequenzy FreeSee All Tools

Antique dealing is about finding the right buyers for unique pieces. Every item is one-of-a-kind, and the right collector might be anywhere. Email lets you share discoveries with people who appreciate what you find. When that perfect piece arrives, your email list is full of potential buyers already interested in exactly what you have. Here are 13 email marketing platforms that work for antique dealers.

Why Antique Dealers Need Email Marketing

Reach Serious Collectors

Collectors want first access to quality pieces. Email puts your finds directly in front of buyers who appreciate and can afford them.

Announce New Inventory

Unique pieces sell fast to the right buyer. Email alerts ensure collectors see new acquisitions before they are gone.

Promote Shows and Events

Antique shows, estate sales, and shop events need promotion. Email reaches people who will actually attend.

Build Specialist Reputation

Your expertise is your value. Email newsletters sharing knowledge build trust and position you as the expert to buy from.

13 Best Email Marketing Tools for Antique Dealers

Our Top Pick for Antique Dealers
#1
Sequenzy

AI-powered email marketing for specialty businesses.

Visit
Best for
Antique dealers wanting automated collector communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes dealer sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
Start Free Trial
#2
Mailchimp

Popular platform with visual templates.

Visit
Best for
Antique dealers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not antique-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
Campaign Monitor

Beautiful templates for visual products.

Visit
Best for
Antique dealers prioritizing elegant presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not antique-specific
See Full Comparison
#4
MailerLite

Clean and affordable for newsletters.

Visit
Best for
Antique dealers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#5
ConvertKit

Built for creators who share expertise.

Visit
Best for
Antique dealers who share expertise
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#6
Brevo

Good value with SMS included.

Visit
Best for
Budget-conscious antique dealers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#7
Constant Contact

Reliable with phone support.

Visit
Best for
Antique dealers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not antique-focused
See Full Comparison
#8
ActiveCampaign

Powerful automation for serious dealers.

Visit
Best for
Large antique operations
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

Visit
Best for
Antique dealers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
GetResponse

All-in-one with landing pages.

Visit
Best for
Antique dealers doing online promotions
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Automation
  • Webinar hosting
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#11
Drip

E-commerce focused for online sales.

Visit
Best for
Antique dealers with heavy online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for shops
See Full Comparison
#12
HubSpot

Enterprise solution for large operations.

Visit
Best for
Large auction houses only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

Visit
Best for
Very price-conscious antique dealers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyCampaign MonitorMailchimpMailerLite
Inventory alerts
Show promotion
AI content
Drag-and-drop editor
Automation
Basic
Landing pages
Free tier

Email Sequences Every Antique Dealer Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Collector Welcome

Trigger: When someone joins mailing list

Welcome new collectors and establish expertise.

Immediately
Welcome to {{business_name}}

Introduction. Your specialties. What to expect.

Day 3
Current highlights from my collection

Featured pieces. What makes them special.

Day 7
How I source quality antiques

Your approach. Authentication. Why collectors trust you.

New Acquisition Alert

Trigger: When notable piece acquired

Alert collectors to new inventory.

Immediately
Just acquired: {{item_description}}

Photos. Provenance. Price. Contact to purchase.

Show Promotion

Trigger: Before antique shows

Drive booth visits at shows.

3 weeks before
Find me at {{show_name}}

Show details. Booth location. Preview of what I'm bringing.

1 week before
Special pieces for {{show_name}}

Highlighted inventory. Collector appointments available.

Day before
See you tomorrow at {{show_name}}

Final details. Booth number. Hours. Contact.

Post-Purchase Follow-Up

Trigger: After sale completed

Thank buyers and encourage future purchases.

Day 1
Thank you for your purchase

Thanks. Care instructions. Documentation enclosed.

Day 30
New pieces in your interest area

Related inventory. First look for past buyers.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual quality matters. Antiques sell through photos. Choose platforms that display images beautifully.

Simplicity for busy dealers. Between shows and sourcing, you need tools that work fast.

List management. Collectors have varied interests. Choose platforms that handle segmentation well.

What Works for Antique Dealer Marketing

Acquisition alerts sell pieces. Get inventory in front of collectors quickly. First access matters.

Expertise builds trust. Share your knowledge freely. Collectors buy from dealers they trust.

Shows need promotion. Email drives booth traffic. Plan campaigns around your show schedule.

Getting Started

  1. Compile contacts from years of business cards and show inquiries
  2. Segment by specialty and buying history
  3. Create new acquisition announcement templates
  4. Plan show promotion campaigns

Start simple and expand later.

Frequently Asked Questions

When you have notable acquisitions. Monthly for general updates. More often before shows. Do not email just to email.

New acquisition announcements with photos, show schedules, collecting tips and expertise, and behind-the-scenes of sourcing.

Collect contacts at shows. Business cards with signup. Website signup. Ask every serious inquiry.

Absolutely. Segment by specialty (furniture, silver, art), price range, and how recently they have purchased.

Good photos. Clear description. Provenance if available. Price. Make contacting you easy.

Open rates, inquiries on pieces, sales from announcements, and show attendance.

Start 3 weeks before. Preview your inventory. Give booth location. Reminder before show opens.

Be specific. 'Just acquired: Georgian silver tea service' works better than 'New inventory' every time.

Usually yes for serious pieces. It pre-qualifies inquiries and respects collectors' time.

Share knowledge about periods, makers, and authentication. Become the expert collectors turn to.

Ready to grow your antique dealer practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

Start Free TrialView Pricing

Related Industries

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com