How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Order volume matters. Solo appraisers can use simpler tools. Larger firms need platforms with more automation.
Relationship focus. Appraisal work comes from relationships. Choose tools that help nurture contacts over time.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for Appraisers
After talking to many appraisers about email marketing:
Consistency wins. Regular market updates keep you visible to referral sources.
Non-AMC focus. Email is most valuable for building direct relationships that bypass AMC fees.
Professional appearance. Clean, professional emails reflect the quality of your work.
Getting Started
Pick a tool from this list. Then:
- Import your lender, agent, and attorney contacts
- Set up order confirmation automation
- Create a monthly market update template
- Plan outreach to agents for private work
Start simple and expand later.