Updated 2026-02-01

Best Email Marketing Tools for Artists

Sell more art, build collector relationships, and grow your creative business with the right email marketing platform.

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Social media is great for visibility but terrible for sales. The algorithm shows your work to random people. Email reaches collectors who actually want to buy. Announce new pieces, share your creative process, and build relationships that lead to sales. Here are 13 email marketing platforms that actually work for artists.

Why Artists Need Email Marketing

Reach Collectors Directly

Social algorithms are unpredictable. Email goes directly to people who care about your art. No algorithm decides who sees it.

Sell New Work Fast

Email collectors when new pieces are available. Your best buyers want first access. Many pieces sell before they hit your website.

Build Collector Relationships

Art buyers want connection to the artist. Share your process, inspiration, and story. Relationships lead to repeat purchases.

Promote Shows and Events

Gallery shows, studio visits, open studios. Email ensures your supporters know about every opportunity to see your work.

13 Best Email Marketing Tools for Artists

Our Top Pick for Artists
#1
Sequenzy

AI-powered email marketing for creative businesses.

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Best for
Artists wanting automated collector communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes artist sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with visual-friendly templates.

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Best for
Artists wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Good visual templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Overwhelming interface
  • Support declined
  • Not artist-specific
See Full Comparison
#3
ConvertKit

Built for creators who share their process.

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Best for
Artists who share their creative process
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
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#4
MailerLite

Clean and affordable for visual newsletters.

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Best for
Artists wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#5
Brevo

Good value for budget-conscious artists.

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Best for
Budget-conscious artists
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Generous free tier
  • Good automation
  • SMS included
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
Campaign Monitor

Beautiful templates for visual content.

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Best for
Artists prioritizing visual presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not artist-specific
See Full Comparison
#7
ActiveCampaign

Powerful automation for art businesses.

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Best for
Artists with complex sales processes
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#8
Drip

E-commerce focused for online art sales.

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Best for
Artists with significant online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for galleries
See Full Comparison
#9
GetResponse

All-in-one with webinar capability.

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Best for
Artists doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#10
AWeber

Simple and reliable for newsletters.

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Best for
Artists wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#11
Constant Contact

Reliable with phone support.

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Best for
Artists wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not artist-focused
See Full Comparison
#12
HubSpot

Enterprise solution for galleries.

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Best for
Galleries only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious artists
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteCampaign Monitor
New work announcements
Collector nurture
AI content
Drag-and-drop editor
Automation
Basic
Landing pages
Free tier

Email Sequences Every Artist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Collector Welcome

Trigger: When someone joins your list

Welcome new collectors and introduce your work.

Immediately
Welcome, {{first_name}}! Thanks for following my art

Thank them. Share your story. Link to portfolio.

Day 3
The piece that changed everything

Share the story behind a meaningful work.

Day 7
Where to see my art

Gallery representation. Shows. Studio visits.

New Work Announcement

Trigger: When new pieces are available

Announce new artwork to collectors.

Day 1
New work: {{piece_name}}

Announce the piece. Inspiration and process. Price and availability.

Show Invitation

Trigger: Before gallery show or event

Invite collectors to shows and events.

2 weeks before
You're invited: {{show_name}}

Show details. Preview images. RSVP link.

1 week before
See you at {{show_name}}?

Reminder with details. What to expect.

Day before
Tomorrow: {{show_name}} opening

Final reminder. Location and time.

Collector Re-engagement

Trigger: 90 days since last interaction

Reconnect with inactive collectors.

90 days
What I've been creating

Share recent work. What's coming. Invitation to reconnect.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual presentation. Your art needs to look great in emails. Choose platforms with strong visual templates.

Simplicity. You want to spend time creating, not managing email software. Choose user-friendly tools.

Budget. Calculate costs at your expected list size, not starting prices.

What Works for Artists

Relationships sell art. Collectors buy from artists they feel connected to. Share your story.

Process fascinates. Behind-the-scenes content about your creative process builds engagement.

Consistency matters. Regular communication keeps you top of mind when collectors are ready to buy.

Getting Started

  1. Create a simple signup form for collectors
  2. Set up a welcome sequence for new subscribers
  3. Plan monthly updates about your work
  4. Announce shows and new pieces to your list

Start simple and expand later.

Frequently Asked Questions

Monthly minimum to stay connected. More often when you have new work or shows. Quality matters more than frequency.

Behind-the-scenes of your process. Stories behind pieces. New work announcements. Show invitations. Personal updates.

Signup at shows and events. Website signup with value offer. Social media promotion. Give collectors a reason to join.

Not necessarily. Announce series or collections rather than individual pieces. Save individual announcements for significant works.

Segment by buyer vs. interested. Segment by medium or style preference. Segment by price range for targeted announcements.

Open rates, click-through to portfolio, and sales from email. Track which emails lead to inquiries and purchases.

Batch your emails monthly. Keep them short and visual. Repurpose content from your social media. Consistency beats perfection.

It depends on your market. Transparency builds trust. 'Contact for pricing' can work for higher-end pieces.

Be direct about what they will see. 'New series: {{title}}' or 'You're invited to my studio' work well. Avoid clickbait.

Build relationships first. Share your story and process. Announce new work with clear calls to action. Make buying easy.

Ready to grow your artist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com