Updated 2026-02-01

Best Email Marketing Tools for Bankruptcy Attorneys

Help more people find debt relief, educate prospects, and grow your bankruptcy practice with the right email marketing platform.

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People facing bankruptcy are overwhelmed and often ashamed. They need education and reassurance before they are ready to hire an attorney. Email lets you provide that education, build trust over time, and stay connected until they are ready to take action. Attorneys who communicate with empathy and expertise get hired. Here are 13 email marketing platforms that work for bankruptcy practices.

Why Bankruptcy Attorneys Need Email Marketing

Educate Overwhelmed Prospects

Most people know little about bankruptcy. Educational email sequences help them understand their options and see you as the expert.

Build Trust Over Time

The decision to file bankruptcy is not made quickly. Email nurtures prospects until they are ready to move forward.

Maintain Referral Relationships

Financial advisors, credit counselors, and other attorneys refer bankruptcy cases. Regular communication keeps you top of mind.

Support Clients Through the Process

Bankruptcy takes months. Email updates keep clients informed and reduce their anxiety throughout the process.

13 Best Email Marketing Tools for Bankruptcy Attorneys

Our Top Pick for Bankruptcy Attorneys
#1
Sequenzy

AI-powered email marketing for professional services.

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Best for
Bankruptcy attorneys wanting automated communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes legal sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with broad integrations.

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Best for
Attorneys wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not legal-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
MailerLite

Clean and affordable for newsletters.

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Best for
Attorneys wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
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#4
Constant Contact

Reliable with phone support.

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Best for
Attorneys wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not legal-focused
See Full Comparison
#5
ActiveCampaign

Powerful automation for growing practices.

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Best for
Large bankruptcy practices
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#6
Brevo

Good value with SMS included.

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Best for
Budget-conscious attorneys
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#7
ConvertKit

Built for creators who share content.

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Best for
Content-focused bankruptcy attorneys
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#8
AWeber

Simple and reliable for newsletters.

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Best for
Attorneys wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#9
GetResponse

All-in-one with webinar capability.

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Best for
Attorneys doing educational webinars
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#10
Campaign Monitor

Beautiful templates for professional communication.

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Best for
Practices prioritizing professional presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional look
  • Reliable delivery
  • Great for branding

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not legal-specific
See Full Comparison
#11
Drip

E-commerce focused for online transactions.

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Best for
Not recommended for bankruptcy law
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Not for legal
  • Wrong focus
See Full Comparison
#12
HubSpot

Enterprise solution for large firms.

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Best for
Large bankruptcy law firms only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very budget-conscious attorneys
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteConstant Contact
Debt education
Client communication
AI content
Drag-and-drop editor
Automation
Basic
Landing pages
Free tier

Email Sequences Every Bankruptcy Attorney Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Debt Relief Education

Trigger: When prospect downloads guide or requests info

Educate prospects about bankruptcy options.

Immediately
Your debt relief options, {{first_name}}

Overview of Chapter 7 vs Chapter 13. What each means. No obligation to continue.

Day 3
Common bankruptcy myths debunked

Address fears. Explain what really happens. Remove stigma.

Day 7
What happens to your home, car, and belongings?

Exemptions explained. Asset protection. Common concerns addressed.

Day 14
The bankruptcy timeline explained

Step by step process. How long it takes. What to expect.

Day 21
Ready to explore your options, {{first_name}}?

Invitation to free consultation. No pressure. Confidential conversation.

New Client Welcome

Trigger: When client signs engagement

Welcome clients and prepare them for the process.

Immediately
Welcome to {{firm_name}}, {{first_name}}

Reassurance. What to expect. Commitment to helping them through this.

Day 3
Documents we will need for your case

Document checklist. How to gather materials. Timeline for submission.

Day 7
Understanding your bankruptcy timeline

Key milestones. Court dates. When they will get their discharge.

Case Status Updates

Trigger: At key case milestones

Keep clients informed throughout their case.

At filing
Your bankruptcy petition has been filed

Confirmation. Case number. Automatic stay protection now in effect.

Before 341 meeting
Preparing for your meeting of creditors

What to expect. Questions they may ask. How to prepare.

At discharge
Congratulations, {{first_name}}! Your discharge is complete

Celebration. What this means. Next steps for rebuilding credit.

Post-Discharge Support

Trigger: After case completion

Support clients in rebuilding after bankruptcy.

Week 1
Your fresh start begins, {{first_name}}

Encouragement. Credit rebuilding tips. Resources for moving forward.

Month 1
Rebuilding your credit after bankruptcy

Step by step credit rebuilding. Secured card options. What to avoid.

Month 6
How is your fresh start going?

Check-in. Additional support if needed. Referral request.

Create These Sequences with AI

How to Choose the Right Email Tool

Compliance matters. Choose platforms that let you include required legal disclaimers easily.

Education focus. Bankruptcy prospects need extensive education. Choose tools that support longer nurture sequences.

Compassionate tone. Your platform should make it easy to communicate with empathy.

What Works for Bankruptcy Marketing

Education removes fear. People are scared and ashamed. Educational content that normalizes bankruptcy builds trust.

Patience pays off. The decision to file takes time. Nurture prospects over weeks or months without pressure.

Support after discharge. Helping clients rebuild credit shows you care beyond just the case.

Getting Started

  1. Create an educational sequence about bankruptcy options
  2. Set up client communication templates for key milestones
  3. Build a referral partner newsletter
  4. Plan post-discharge support content

Start simple and expand later.

Frequently Asked Questions

Educational sequences over several weeks for prospects. Case updates at key milestones for clients. Monthly newsletters for referral partners.

Educational content about debt relief options, myth-busting about bankruptcy stigma, case process explanations, and credit rebuilding tips.

Normalize the process. Share statistics about how common it is. Focus on the fresh start rather than failure. Be compassionate in your tone.

Yes. Separate prospects, active clients, past clients, and referral partners. Different messaging serves different needs.

Send monthly updates to financial advisors, credit counselors, and other attorneys. Share useful information. Thank them when they send referrals.

Open rates, consultation requests, engagement with educational content, and referrals from past clients.

Include required disclaimers. Avoid guaranteeing outcomes like discharge. Be truthful about fees and process. Follow your state bar rules.

Be helpful, not scary. 'Understanding your debt relief options' or 'What happens to your home in bankruptcy' work well. Avoid fear tactics.

Several weeks at minimum. People considering bankruptcy often take months to decide. Provide value throughout and stay connected.

Yes. Helping clients rebuild after discharge shows you care about their long-term success, not just the case.

Ready to grow your bankruptcy attorney practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com