Updated 2026-02-01

Best Email Marketing Tools for Churches

Connect with your congregation, grow your community, and share your message with the right email marketing platform.

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Church communication goes beyond Sunday services. You need to welcome new visitors, keep members informed, coordinate volunteers, and share your message with the broader community. Email marketing helps with all of it. But most email tools are not built for ministry. Here are 13 platforms that actually work for churches, ranked by ease of use, automation features, and value for money.

Why Churches Need Email Marketing

Welcome New Visitors

First-time guests need personal follow-up. Automated welcome sequences ensure no visitor slips through the cracks.

Keep Members Connected

Weekly newsletters, event announcements, and ministry updates keep your congregation engaged and informed.

Coordinate Volunteers

Volunteer scheduling, reminders, and appreciation emails keep your ministry running smoothly.

Share Your Message

Devotionals, sermon summaries, and spiritual content extend your ministry beyond Sunday services.

13 Best Email Marketing Tools for Churches

Our Top Pick for Churches
#1
Sequenzy

AI-powered email marketing built for organizations. Creates communication sequences automatically.

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Best for
Churches wanting automated member communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes welcome and engagement sequences
  • Simple interface for volunteer staff
  • Pay for emails sent, not contacts
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Churches wanting a well-known platform with nonprofit pricing
Pricing
Free up to 500 contacts, then $13-350/month (nonprofit discounts available)

Pros

  • Extensive template library
  • Many integrations
  • Strong deliverability
  • Nonprofit discounts

Cons

  • Gets expensive fast
  • Interface can feel overwhelming
  • Support quality has declined
  • Not church-specific
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with organizations.

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Best for
Churches wanting simple email with phone support
Pricing
From $12/month for 500 contacts (nonprofit discounts available)

Pros

  • Very easy to use
  • Excellent phone support
  • Event registration features
  • Nonprofit pricing

Cons

  • Limited automation
  • Templates feel dated
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Large churches with dedicated staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Overkill for small churches
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious churches needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional email
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Churches wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval takes time
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#7
Drip

E-commerce focused. Less relevant for churches.

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Best for
Not recommended for churches
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Not relevant for ministry
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Churches with online ministry and virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel scattered
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Churches wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works for churches creating content.

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Best for
Churches with strong content creation focus
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for devotional newsletters
  • Clean subscriber management
  • Tag-based automation
  • Creator community

Cons

  • Minimal design options
  • Not church-focused
  • Expensive at scale
  • Limited visual customization
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large multi-site churches with marketing staff
Pricing
Free basic, paid from $50/month (nonprofit discounts available)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Nonprofit program

Cons

  • Overkill for most churches
  • Expensive
  • Complex setup
  • Ecosystem lock-in
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very budget-conscious churches
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Churches prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visual content
  • Reliable delivery
  • Professional look

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not church-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactMailerLite
Visitor welcome automation
Event registration
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Churche Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Visitor Welcome

Trigger: When first-time guest provides contact info

Welcome new visitors and help them get connected.

Same day
Thanks for visiting {{church_name}}!

Welcome message. What to expect. Service times.

Day 3
We'd love to see you again

Invitation to return. Ways to get connected.

Day 7
Ways to get involved at {{church_name}}

Small groups, volunteer opportunities, next steps class.

Weekly Newsletter

Trigger: Weekly before Sunday service

Keep congregation informed about the week ahead.

Thursday or Friday
This week at {{church_name}}

Sermon preview. Events. Prayer requests. Announcements.

Volunteer Appreciation

Trigger: Monthly or quarterly

Thank and encourage your volunteer team.

Monthly
Thank you for serving, {{first_name}}

Appreciation. Impact stories. Upcoming serving opportunities.

Event Registration Follow-Up

Trigger: When someone registers for an event

Confirm registration and remind about upcoming events.

Immediately
You're registered for {{event_name}}!

Confirmation. Event details. What to bring.

1 day before
See you tomorrow at {{event_name}}!

Reminder. Time and location. Last-minute details.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Congregation size matters. Small churches can use free tiers. Larger congregations need affordable scaling.

Staff and volunteers. Choose tools simple enough for volunteers to use confidently.

Budget is real. Many platforms offer nonprofit discounts. Ask before signing up.

What Actually Works for Churches

After talking to many church communicators about email marketing:

Personal follow-up wins. Automated welcome sequences ensure every visitor feels valued.

Consistency builds community. Regular newsletters keep members connected and informed.

Simple is better. Your staff and volunteers need tools they can use without frustration.

Getting Started

Pick a tool from this list. Then:

  1. Import your member and visitor contacts
  2. Set up a new visitor welcome sequence
  3. Create a weekly newsletter template
  4. Plan event announcement campaigns

Start simple and expand later.

Frequently Asked Questions

Weekly newsletters are standard. Additional emails for events, urgent updates, or special announcements. Avoid overwhelming your members with too many emails.

Sermon summaries, upcoming events, prayer requests, volunteer opportunities, and community news. Balance information with inspiration.

Collect contact info at check-in. Send a welcome email same day or next morning. Follow up with invitations to return and ways to get connected.

Both work well. Email for detailed event information. Text for quick day-of reminders. Text has higher open rates for time-sensitive messages.

Collect emails at check-in, during events, and through your website. Make it easy for members to update their contact info.

Open rate (aim for 35%+), click rate (5%+), and unsubscribe rate (under 0.3%). Track event registrations that come from email.

Segment by membership status, ministry involvement, small group participation, and interests. Send relevant content to each group.

Yes, with the right tool. Choose platforms with simple interfaces. Create templates for common communications. Train volunteers on best practices.

Be clear and inviting. Examples: 'This Sunday: New sermon series' or 'You're invited to our Easter celebration' work well.

Only use emails for church communication. Never share your list. Include easy unsubscribe options. Be transparent about how you use contact information.

Ready to grow your churche practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com