How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Program size matters. Smaller bootcamps can use simpler tools. Larger programs with multiple cohorts and dedicated marketing teams benefit from more sophisticated platforms.
Application funnel complexity. If you have a multi-step enrollment process with interviews and assessments, you need strong automation and CRM features.
Budget is real. Most bootcamps invest heavily in instruction and career services. Calculate email costs at your expected contact list size, not just starting prices.
What Actually Works for Coding Bootcamps
After talking to many bootcamp operators about email marketing:
Outcomes sell. Graduate success stories and job placement rates drive applications more than curriculum details. Feature real outcomes prominently.
Pre-work matters. Students who complete pre-work perform better. A strong pre-bootcamp email sequence improves student success and completion rates.
Alumni are ambassadors. Graduates who stay connected refer future students and provide social proof. Invest in alumni communication.
Getting Started
Pick a tool from this list. Then:
- Import your applicant and alumni contact list
- Set up application follow-up automation
- Create pre-bootcamp preparation sequences
- Plan monthly alumni newsletters
Start simple and expand later.