Updated 2026-02-01

Best Email Marketing Tools for Farmers & CSA Programs

Fill CSA shares, announce market schedules, and build loyal customers with the right email marketing platform.

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Farm marketing has changed. Customers want connection to where their food comes from. Email lets you share farm updates, announce what is available, and build relationships that keep members coming back season after season. Whether you run a CSA, sell at farmers markets, or offer farm products directly, email turns interested visitors into loyal customers. Here are 13 email marketing platforms that work for farms.

Why Farmers Need Email Marketing

Fill CSA Shares

CSA signups happen before the season starts. Email campaigns to past members and interested families fill shares before you need to advertise.

Announce Market Schedules

Let customers know when and where to find you. Weekly market updates with what is fresh drive consistent traffic to your stand.

Share Farm Stories

Customers want to know the farmer. Stories about your animals, crops, and farm life create the connection that builds loyalty.

Promote Farm Events

U-pick days, farm dinners, tours, and classes. Email ensures your supporters know about every opportunity to visit.

13 Best Email Marketing Tools for Farmers & CSA Programs

Our Top Pick for Farmers & CSA Programs
#1
Sequenzy

AI-powered email marketing for small businesses.

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Best for
Farmers wanting automated member communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes farm sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with broad integrations.

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Best for
Farmers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not farm-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
MailerLite

Clean and affordable for farm newsletters.

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Best for
Farmers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#4
Brevo

Good value with SMS included.

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Best for
Budget-conscious farmers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#5
ConvertKit

Built for creators who share stories.

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Best for
Farmers who share their story
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#6
Constant Contact

Reliable with phone support.

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Best for
Farmers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not farm-focused
See Full Comparison
#7
AWeber

Simple and reliable for newsletters.

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Best for
Farmers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

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Best for
Farms doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#9
ActiveCampaign

Powerful automation for growing farms.

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Best for
Large farm operations
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#10
Drip

E-commerce focused for online farm sales.

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Best for
Farms with significant online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for CSA-only
See Full Comparison
#11
Campaign Monitor

Beautiful templates for visual content.

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Best for
Farms prioritizing visual presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not farm-specific
See Full Comparison
#12
HubSpot

Enterprise solution for large operations.

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Best for
Large agricultural businesses only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious farmers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteBrevo
CSA announcements
Market updates
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Farmers & CSA Program Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

CSA Member Welcome

Trigger: When member signs up for share

Welcome new members and prepare them for the season.

Immediately
Welcome to {{farm_name}}, {{first_name}}!

Thank them. What to expect. Pickup details. Getting started guide.

Day 3
Meet your farmers

Introduce yourself. Farm history. Your growing practices.

1 week before season
Your first share is almost here!

What to bring. Pickup reminders. Recipe ideas for first week.

Weekly Share Update

Trigger: Before each pickup day

Tell members what to expect in their share.

Day before pickup
This week's share: {{highlight_item}} and more

What is in the share. Storage tips. Recipe ideas. Farm news.

Season Renewal

Trigger: Before signup period

Encourage members to renew for next season.

6 weeks before
Save your spot for next season

Early renewal benefits. What is planned. Returning member pricing.

3 weeks before
Shares filling up, {{first_name}}

Availability update. New offerings. Deadline approaching.

1 week before
Last chance to renew

Final reminder. What you will miss. Easy signup link.

Farm Event Invitation

Trigger: Before farm events

Invite members and customers to farm events.

3 weeks before
You're invited: {{event_name}} at the farm

Event details. What to expect. RSVP instructions.

1 week before
{{event_name}} is next week!

Reminder. What to bring. Directions. Last chance to RSVP.

Create These Sequences with AI

How to Choose the Right Email Tool

Simplicity matters. Farming is demanding. Choose a platform you can use quickly between chores.

Visual focus. Farm photos sell. Choose platforms that showcase images beautifully.

Budget reality. Farm margins are tight. Calculate costs at your expected list size.

What Works for Farm Marketing

Weekly updates build habits. Regular emails train customers to expect and open your messages.

Stories sell. Customers buy from farmers they feel connected to. Share your farm journey.

Seasonal urgency works. Limited shares and limited harvest create natural urgency.

Getting Started

  1. Collect emails at every farmers market
  2. Create a simple signup on your website
  3. Set up weekly share update templates
  4. Plan renewal campaigns for next season

Start simple and expand later.

Frequently Asked Questions

Weekly during season for CSA updates. Monthly off-season to stay connected. More often when signups are open or events are happening.

What is available this week, farm stories and photos, recipes using your products, upcoming events, and behind-the-scenes of farm life.

Signup sheet at farmers market. Website signup with a recipe download. QR code on product labels. Ask at every interaction.

Yes. Weekly during season with share contents and farm updates. Monthly off-season with planning news and early signup opportunities.

Start early. Email past members first with early bird pricing. Follow up with interested leads. Create urgency as spots fill.

Open rates, clicks to signup pages, and actual signups or sales. Track which emails drive the most action.

Send pickup reminders the day before. Include what is in the share as incentive. Make rescheduling easy.

Yes. Separate CSA members from farmers market customers. Segment by pickup location. Different messaging for different groups.

Be specific. 'This week: heirloom tomatoes are here' or 'Farm dinner Saturday' work well. Lead with what they will get.

Batch your emails weekly. Keep them short with good photos. A quick update is better than nothing. Consistency beats perfection.

Ready to grow your farmers & csa program practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com