Updated 2026-02-01

Best Email Marketing Tools for Home Stagers

Win more staging projects, build real estate agent relationships, and grow your home staging business.

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Running a home staging business means balancing creative work with business development. You need to build relationships with real estate agents, respond to project inquiries, deliver great staging, and generate referrals. Email marketing automates much of this work, letting you focus on creating beautiful spaces. But most email tools are not built for staging professionals. Here are 13 platforms that actually work for home stagers, ranked by ease of use, automation features, and value for money.

Why Home Stagers Need Email Marketing

Build Agent Relationships

Real estate agents are your best referral source. Stay top of mind with regular email touchpoints that provide value and remind them of your services.

Automate Project Communication

From inquiry to quote to staging day, email sequences keep clients informed without manual follow-up for every project.

Showcase Your Portfolio

Before-and-after photos sell staging services. Regular emails featuring recent work demonstrate your expertise and results.

Generate Referrals

Happy clients and agents refer others when reminded. Automated follow-up sequences make referral requests consistent.

13 Best Email Marketing Tools for Home Stagers

Our Top Pick for Home Stagers
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Home stagers wanting automated communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes project and follow-up sequences
  • Simple interface for busy stagers
  • Pay for emails sent, not contacts
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Stagers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive template library
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface can feel overwhelming
  • Support quality has declined
  • Not staging-specific
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Stagers wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management features
  • Social media integration

Cons

  • Limited automation
  • Templates feel dated
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Large staging companies with marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo stagers
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious stagers needing reliable email
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional email
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Stagers wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval takes time
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#7
Drip

E-commerce focused. Less relevant for staging services.

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Best for
Stagers selling courses or products online
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for service businesses
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Stagers running workshops or consultations
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel scattered
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Stagers wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works if you create staging content.

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Best for
Stagers who create design content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator community

Cons

  • Minimal design options
  • Not staging-focused
  • Expensive at scale
  • Limited visual customization
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large staging franchises with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for independents
  • Expensive
  • Complex setup
  • Ecosystem lock-in
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious stagers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Stagers prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visual content
  • Reliable delivery
  • Professional look

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not staging-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Inquiry response automation
Agent nurture sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Home Stager Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Inquiry Response Sequence

Trigger: When new staging inquiry comes in

Respond to staging inquiries quickly and professionally.

Immediately
Thanks for your interest in staging, {{first_name}}!

Acknowledge inquiry. Share portfolio and pricing info.

Day 2
Would you like to schedule a consultation?

Offer consultation. Share recent before-and-after photos.

Day 5
Still thinking about staging?

Gentle follow-up with testimonials or case studies.

Real Estate Agent Nurture

Trigger: After meeting a new agent

Build relationships with real estate agents for ongoing referrals.

Day 1
Great meeting you, {{first_name}}!

Thank them. Share your services overview and portfolio link.

Day 14
Recent staging you might like

Share a recent project with great results.

Monthly
Staging tips for your listings

Valuable content plus availability reminder.

Project Follow-Up Sequence

Trigger: After staging project completion

Thank clients and request reviews and referrals.

Day 1
Your staging is complete, {{first_name}}!

Final photos. Thank them. Remind about photo permissions.

Day 7
How is the listing performing?

Check in. Gather results for your portfolio.

Day 14
Quick favor?

Request for review or testimonial.

Portfolio Showcase

Trigger: Monthly or when you have new work

Keep agents and prospects engaged with your latest work.

Monthly
Before and after: Latest staging transformations

Showcase 2-3 recent projects. Results and ROI data.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Relationship focus. Staging is relationship-driven. Choose tools that help nurture agent relationships over time.

Visual presentation. Before-and-after photos sell staging. Choose a platform that displays your work beautifully.

Budget is real. Calculate cost at your expected list size, not starting prices.

What Actually Works for Home Stagers

After talking to many home stagers about email marketing:

Agent relationships drive revenue. Most staging work comes from agent referrals. Nurture these relationships consistently.

Photos sell. Your before-and-after transformations are your best marketing. Feature them prominently.

Consistency wins. Regular communication keeps you top of mind when agents have listings to stage.

Getting Started

Pick a tool from this list. Then:

  1. Import your agent and client contacts
  2. Set up inquiry response automation
  3. Create an agent nurture sequence
  4. Plan monthly portfolio showcases

Start simple and expand later.

Frequently Asked Questions

Monthly is ideal to stay top of mind without overwhelming. Include valuable content like staging tips, market insights, or recent success stories.

Before-and-after photos are your best content. Include sale results when possible. Staging tips for agents and home sellers also perform well.

Provide value first. Share staging tips, market insights, and successful results. Stay consistent with communication. Make working with you easy.

Both work well. Email for detailed project information and photos. Text for quick scheduling updates. Many agents prefer text for time-sensitive communication.

Collect emails from every consultation. Network at real estate events. Put signup forms on your website. Offer free staging tips or checklists in exchange for email.

Open rate (aim for 30%+), click rate (5%+), unsubscribe rate (under 0.5%). Track which emails lead to consultations and booked projects.

Ask after successful projects when clients are happy. Make it easy by providing specific referral requests. Follow up with agents regularly.

Most of it, yes. Inquiry response, project updates, and follow-up sequences can be automated. Personal touches for agent relationships still matter.

Be specific and create curiosity. Examples: 'This home sold in 5 days after staging' or 'Before and after: Amazing transformation' work well.

Separate real estate agents from direct clients. You can also segment by market area, project size preference, or how they found you.

Ready to grow your home stager practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com