Updated 2026-02-01

Best Email Marketing Tools for Pharmacies

Improve medication adherence, promote wellness services, and grow your pharmacy with the right email marketing platform.

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Running an independent pharmacy means competing with big chains while providing personalized care. You need to keep patients adherent to medications, promote clinical services, and build loyalty. Email marketing helps you stay connected with patients and grow your business. But most email tools are not built for pharmacy workflows. Here are 13 platforms that actually work for pharmacies, ranked by ease of use, automation features, and value for money.

Why Pharmacies Need Email Marketing

Improve Medication Adherence

Refill reminders help patients stay on their medications. Better adherence means better health outcomes and consistent revenue.

Promote Clinical Services

Immunizations, medication reviews, and health screenings are high-margin services. Email marketing tells patients you offer them.

Build Loyalty Against Chains

Personal connection is your advantage. Email helps you maintain relationships that big chains cannot replicate.

Seasonal Health Campaigns

Flu season, allergy season, back-to-school. Timely emails drive traffic during key health periods.

13 Best Email Marketing Tools for Pharmacies

Our Top Pick for Pharmacies
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates patient sequences automatically.

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Best for
Pharmacies wanting automated patient communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes reminder and wellness sequences
  • Simple interface staff can use
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Pharmacies wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for pharmacy
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with local businesses.

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Best for
Pharmacies wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger pharmacies with marketing support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for small pharmacies
  • Complex interface
  • Price jumps with features
See Full Comparison
#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious pharmacies needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
See Full Comparison
#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Pharmacies wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Healthcare sometimes flagged
See Full Comparison
#7
Drip

E-commerce focused but works for selling health products.

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Best for
Pharmacies with significant retail product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for prescription focus
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Pharmacies running health education programs
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Pharmacies wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

Built for creators but works for content-focused pharmacies.

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Best for
Pharmacists creating educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for pharmacy
  • Limited design
  • No free landing pages
  • Wrong focus
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Pharmacy chains with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for independents
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious pharmacies
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Pharmacies prioritizing professional email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Clean design

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not pharmacy-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Refill reminders
Service promotion sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Pharmacie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Refill Reminder Sequence

Trigger: Based on prescription schedule

Help patients stay adherent with timely refill reminders. Better adherence means better health.

7 days before refill due
Time to refill your prescription, {{first_name}}

Reminder with easy refill options. Online, phone, or in-store.

3 days before
Your prescription refill reminder

Second reminder for patients who have not responded.

Day of
Refill due today

Final reminder with urgency.

New Patient Welcome

Trigger: After first prescription fill

Welcome new patients and introduce your services. Build the relationship from day one.

Immediately
Welcome to {{pharmacy_name}}, {{first_name}}

Thank them for choosing you. Overview of your services.

Day 7
Did you know we offer these services?

Introduce clinical services: immunizations, MTM, health screenings.

Day 14
Health tips from your pharmacist

Valuable health content. Position yourself as their health partner.

Seasonal Health Campaigns

Trigger: Seasonal timing

Promote flu shots, allergy medications, and seasonal health services.

Start of season
{{season}} health tips from your pharmacist

Seasonal health advice. Introduce relevant services.

Peak season
Flu shots now available

Promote immunizations or seasonal products.

Throughout season
Stay healthy this {{season}}

Ongoing tips and service reminders.

Clinical Service Promotion

Trigger: Monthly to eligible patients

Promote high-value clinical services to patients who could benefit.

Monthly
Have you tried our {{service_name}}?

Educate about service. Who it is for and benefits.

Follow-up
Questions about {{service_name}}?

Address common questions. Easy scheduling.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Pharmacy size matters. Single-location independents can use simpler tools. Multi-location pharmacies need platforms with more organization.

Clinical services focus. If you offer many clinical services, you need good automation for service promotion. If prescription-focused, simpler tools work.

Budget is real. Calculate cost at your expected patient list size, not starting prices.

What Actually Works for Pharmacies

After talking to many independent pharmacists about email marketing:

Refill reminders drive adherence. Automated reminders are the single most valuable use of email for pharmacies. They improve health outcomes and revenue.

Promote your services. Many patients do not know you offer immunizations, MTM, or health screenings. Email changes that.

Be their health partner. The best pharmacy emails feel like advice from a trusted professional, not marketing.

Getting Started

Pick a tool from this list. Then:

  1. Import your patient list
  2. Set up refill reminder automation
  3. Create a new patient welcome sequence
  4. Send monthly health tips newsletters

Start simple and expand later.

Frequently Asked Questions

Refill reminders should match prescription schedules. For general newsletters, monthly health tips work well. Seasonal campaigns can be more frequent during flu season or allergy season.

Health tips and wellness advice perform well. Medication information, seasonal health guidance, and service announcements also drive engagement. Focus on being a trusted health resource.

Timely refill reminders are the most effective tool. Also share information about why medications matter and tips for staying on track. Make refilling easy with multiple options.

Both work together. Email for detailed reminders with refill options. Text for same-day alerts. Many patients prefer text for time-sensitive medication reminders.

Ask at pickup and during counseling. Offer to send health tips. Collect emails from new patients. Promote signup with valuable health content.

Open rate (aim for 25%+), click rate (3%+), and refill conversion rate. Track clinical service bookings that come from email campaigns.

Never include specific medication or health information in marketing emails. Use general health content. Keep transactional communication separate from marketing. Follow HIPAA guidelines.

Yes, seasonal products and wellness items can be promoted to your email list. Tie promotions to health education for better engagement.

Health-focused and personal work best. Examples: 'Your flu shot reminder' or '{{first_name}}, tips for better sleep' perform well. Avoid anything that looks like spam.

Emphasize personal care and expert advice. Your emails should feel personal, not corporate. Highlight services chains do not offer well. Build relationships they cannot replicate.

Ready to grow your pharmacie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com