Updated 2026-02-01

Best Email Marketing Tools for Plumbers

Turn one-time service calls into loyal repeat customers with the right email marketing platform for your plumbing business.

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Running a plumbing business means more than fixing pipes. You need to stay top of mind with past customers, book seasonal maintenance, and generate referrals. Email marketing helps you build a predictable customer base instead of waiting for the phone to ring. But most email tools are not built for service businesses. Here are 13 platforms that actually work for plumbers, ranked by ease of use, automation features, and value for money.

Why Plumbers Need Email Marketing

Turn Service Calls Into Repeat Customers

Someone who called you for a clogged drain is a future water heater replacement customer. Email keeps you connected between service calls.

Book Seasonal Maintenance

Winterization, water heater flushes, and drain cleaning are predictable revenue. Automated emails remind customers when it is time.

Generate Referrals

Happy customers refer friends when they remember you. Regular emails keep your business top of mind.

Reduce Marketing Costs

It costs far less to email past customers than to buy new leads. Build your customer base instead of renting attention.

13 Best Email Marketing Tools for Plumbers

Our Top Pick for Plumbers
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates customer sequences automatically.

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Best for
Plumbers wanting automated customer communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes maintenance and follow-up sequences
  • Simple interface you can use anywhere
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Plumbers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for service businesses
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#3
Constant Contact

Long-standing email platform popular with local businesses.

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Best for
Plumbers wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger plumbing companies with office staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo plumbers
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious plumbers needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Plumbers wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused. Not ideal for service businesses.

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Best for
Plumbers with significant online product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Wrong focus for services
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with extra features.

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Best for
Plumbers running promotional campaigns
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing page builder
  • Automation templates
  • Competitive pricing
  • Good features

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Plumbers wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Not ideal for service businesses.

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Best for
Plumbers creating educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for service businesses
  • Limited design
  • No free landing pages
  • Wrong focus
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#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large plumbing companies with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most plumbers
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious plumbers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Plumbers prioritizing professional email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Good for branding

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Overbuilt for trades
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Seasonal maintenance sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Plumber Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Post-Service Follow-Up

Trigger: After completing a service call

Turn service calls into relationships. Request reviews and stay connected.

Day 1
How did we do, {{first_name}}?

Thank them for their business. Ask for feedback.

Day 7
Quick favor, {{first_name}}?

Request a review if they were happy. Make it easy with direct links.

Day 30
Plumbing tip for your home

Helpful maintenance tip. Stay top of mind.

Seasonal Maintenance Reminders

Trigger: Based on season

Generate predictable revenue with seasonal maintenance services.

Early fall
Time to winterize your plumbing

Explain why winterization matters. Easy booking.

Early spring
Spring plumbing checkup time

Post-winter inspection offer. Catch problems early.

Summer
When did you last flush your water heater?

Annual maintenance reminder. Extend equipment life.

Water Heater Replacement Reminder

Trigger: Based on equipment age

Proactively reach out before water heaters fail.

Year 8
Your water heater is getting older

Educate about water heater lifespan. Offer inspection.

Year 10
Planning for your water heater replacement

It is time to think about replacement. Options and financing.

Referral Request Sequence

Trigger: 60 days after positive service

Ask satisfied customers for referrals. Grow through word of mouth.

Day 0
Know someone who needs a plumber?

Simple referral request. Make it easy to share your contact.

Day 14
Thank you for being a customer

Express appreciation. Subtle referral reminder.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Business size matters. Solo plumbers can use simpler tools like MailerLite or Sequenzy. Larger companies with office staff can handle more complex platforms.

Budget is real. Most plumbing businesses should not spend heavily on email marketing. Choose affordable tools that get the job done.

Simplicity wins. You are running a plumbing business, not a marketing agency. Choose tools you will actually use.

What Actually Works for Plumbers

After talking to many plumbing business owners about email marketing:

Seasonal reminders drive bookings. Winterization, spring checkups, and water heater maintenance are predictable revenue if you remind customers.

Reviews build your business. Asking for reviews through email is the most reliable way to grow your online reputation.

Stay top of mind. When someone has a plumbing emergency, they call the plumber they remember. Regular emails keep you remembered.

Getting Started

Pick a tool from this list. Then:

  1. Import your customer list from past service calls
  2. Set up post-service follow-up automation
  3. Create seasonal maintenance reminders
  4. Send a quarterly newsletter with helpful tips

Start simple and expand later.

Frequently Asked Questions

Quarterly newsletters with seasonal tips work well. Maintenance reminders should match the season. Avoid overwhelming customers, but stay in touch.

Seasonal maintenance tips, money-saving advice, and warning signs to watch for. Practical content positions you as the helpful expert.

Ask shortly after a successful service call when satisfaction is highest. Make it easy with direct links to Google or Yelp. Keep the request simple and genuine.

Both work together. Email for booking confirmation and pre-appointment details. Text for day-of reminders. Most customers appreciate text reminders.

Collect emails from every service call. Ask at the door and on invoices. Offer something valuable like maintenance tips in exchange for signup.

Open rate (aim for 25%+), click rate (3%+), and most importantly, service calls booked from email campaigns.

Send reminders before the season starts. Explain why the service matters. Create urgency with limited availability or early-bird pricing.

Yes, remind customers you offer emergency service and give them your number. When they have an emergency, they will call the plumber they remember.

Helpful and specific work best. Examples: 'Time to winterize your pipes' or '{{first_name}}, 3 signs your water heater needs attention' perform well.

Emphasize personal service and local expertise. Your emails should feel personal, not corporate. Build relationships that big companies cannot replicate.

Ready to grow your plumber practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com