How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Order volume matters. Smaller shops can use simpler tools. High-volume operations need platforms with strong automation.
Integration needs. If you have online ordering, choose a platform that connects with your system.
Budget is real. Calculate cost at your customer list size, not starting prices.
What Actually Works for Print Shops
After talking to many print shop owners about email marketing:
Order notifications build trust. Automated confirmations and pickup alerts reduce phone calls and improve customer experience.
Seasonal campaigns drive revenue. Holiday cards, graduation announcements, and wedding invitations are predictable revenue. Email early and often.
Reorder reminders work. Customers forget to reorder until they run out. A timely reminder captures the sale.
Getting Started
Pick a tool from this list. Then:
- Import your customer list from your order system
- Set up order confirmation automation
- Create ready-for-pickup notification
- Plan seasonal promotion calendar
Start simple and expand later.