Updated 2026-02-01

Best Email Marketing Tools for Senior Living Communities

Fill your community, nurture prospective families, and build lasting relationships with the right email marketing platform.

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Senior living is a major life decision. Families research for months or years before choosing a community. Email marketing nurtures these relationships, showcases your community life, and keeps you top of mind when families are ready to move. Here are 13 email marketing platforms that work for senior living communities.

Why Senior Living Communities Need Email Marketing

Nurture Long Decision Cycles

Senior living decisions take months or years. Email keeps your community visible throughout this journey.

Showcase Community Life

Photos, events, and resident stories show families what life in your community looks like.

Build Family Trust

Families need to trust you with their loved ones. Email demonstrates your values and care quality.

Stay Connected with Referral Sources

Hospital discharge planners and healthcare providers send families your way when you stay top of mind.

13 Best Email Marketing Tools for Senior Living Communities

Our Top Pick for Senior Living Communities
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Senior living communities wanting automated family communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes care sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with visual templates.

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Best for
Senior living communities wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Good for photos
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not senior-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
Constant Contact

Reliable with excellent phone support.

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Best for
Senior living wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation for complex nurturing.

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Best for
Large senior living communities
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for smaller communities
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#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious senior living
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
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#6
MailerLite

Clean and affordable for newsletters.

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Best for
Senior living wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not senior-focused
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#7
HubSpot

Enterprise marketing platform.

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Best for
Senior living groups with marketing teams
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Expensive
  • Complex setup
  • Overkill for most
  • Lock-in risk
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#8
GetResponse

All-in-one with webinar capability.

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Best for
Senior living doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • Not senior-focused
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Senior living wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
Drip

E-commerce focused, not for senior living.

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Best for
Not recommended for senior living
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
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#11
ConvertKit

Built for creators, not senior services.

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Best for
Senior care content creators
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not senior-focused
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious senior living
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Not senior-focused
See Full Comparison
#13
Campaign Monitor

Professional templates for community emails.

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Best for
Senior living prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not senior-focused
See Full Comparison

Feature Comparison

FeatureSequenzyActiveCampaignConstant ContactMailchimp
Family nurture sequences
Community newsletters
AI content
Event management
Automation
Basic
SMS support
Free tier

Email Sequences Every Senior Living Communitie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Family Inquiry Nurture

Trigger: When family inquires about community

Nurture families throughout their decision journey.

Immediately
Thank you for your interest in {{community_name}}

Welcome. Overview of community. Tour invitation.

Day 3
Life at {{community_name}}

Community photos. Resident activities. Daily life.

Day 7
Meet our residents

Resident stories. Testimonials from families.

Day 14
Questions about {{community_name}}?

FAQ. Offer to schedule tour or call.

Day 30
Planning for the future

Resources for families. Stay connected.

Post-Tour Follow-Up

Trigger: After family tours community

Convert tours into move-ins.

Same day
Thank you for visiting {{community_name}}

Thank them. Recap tour highlights. Next steps.

Day 3
Any questions after your tour?

Address common post-tour questions. Availability update.

Day 7
{{first_name}}, we'd love to welcome your family

Soft close. Current availability. Move-in process.

Community Newsletter

Trigger: Monthly

Showcase community life to prospects and families.

Monthly
{{month}} at {{community_name}}

Events. Resident stories. Community updates. Photos.

Healthcare Referral Partner

Trigger: For hospital discharge planners

Stay connected with referral sources.

Monthly
{{month}} Update from {{community_name}}

Availability. New programs. Partnership information.

Create These Sequences with AI

How to Choose the Right Email Tool

Long nurture support. Families take years to decide. Your platform should support this.

Visual presentation. Community life needs to shine through photos and stories.

Family-friendly communication. Warm and welcoming, not clinical or salesy.

What Works for Senior Living

Show community life. Photos and stories help families imagine their loved ones there.

Patience with families. These are major decisions. Be helpful throughout the journey.

Resident stories connect. Happy residents are your best marketing.

Getting Started

  1. Create valuable family planning resources
  2. Set up inquiry nurture automation
  3. Build post-tour follow-up sequence
  4. Develop monthly community newsletter

Start simple and expand later.

Frequently Asked Questions

Monthly for prospective families in nurture. More frequently right after tours. Quarterly for long-term prospects not yet ready.

Community photos, resident stories, activity calendars, and family testimonials. Show what life is like in your community.

Provide valuable planning resources. Share community updates. Be helpful without pressure. They will remember you when ready.

Yes. Adult children often do research. Seniors want to see if they will fit in. Tailor content to each audience.

Regular availability updates. Easy referral process. Stay visible without being pushy.

Open rates, tour bookings, and ultimately move-ins. Track which content drives the most engagement.

Website signup. Community events. Healthcare provider partnerships. Family caregiver resources.

Yes. Inquiry nurture, tour follow-up, and monthly newsletters can all be automated while feeling personal.

Be warm and inviting. 'Life at {{community}}' or 'Welcome to our community' work well. Avoid clinical language.

Longer than most industries. 6-12 month sequences are common. Families need time to decide.

Ready to grow your senior living communitie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com