Waivers Build Your Email List Automatically
Every trampoline park visitor signs a waiver with their email address before stepping on the floor. This makes trampoline parks one of the few businesses with automatic 100% email capture from every customer. Your email list grows with every visit without any additional marketing effort.
The key is connecting your waiver system to your email platform. Most modern waiver systems (WaiverForever, WaiverSign, Smartwaiver) offer Zapier integrations or direct API connections to email tools. Set this up on day one and your list builds itself.
What to Do With All Those Emails
A mid-sized park collecting 200-500 waivers per week will build a list of 10,000+ contacts within a few months. The question is not how to build the list - it is what to do with it. Segment your waiver signups by visit type when possible. Someone who came for a birthday party is a different prospect than someone who bought a fitness class pass.
Birthday Parties Are Your Highest-Margin Revenue
A single birthday party generates $300-600 in revenue with relatively low incremental cost. Email campaigns targeting parents of school-age children - with vibrant party photos, package comparisons, and easy online booking - keep your party calendar full and your revenue stable.
The Birthday Trigger Campaign
If you collect children's birthdates on your waiver forms, you can automate birthday party marketing entirely. Six weeks before a child's birthday, trigger an email to the parent with party package options. Follow up two weeks later with a limited-time booking incentive. This evergreen campaign runs itself and generates party bookings year-round.
Party Photo Follow-Up
After a party, send the host parent an email with a link to download party photos (if your staff takes them). Include a referral offer - "Share your party experience and get $25 off your next event." Happy party parents are your best word-of-mouth marketing channel.
School Breaks Are Revenue Peaks
Spring break, summer vacation, winter holidays, and long weekends are your highest-traffic periods. Families actively look for activities during these times, and email campaigns sent 2-3 weeks before each break ensure your park is on their list.
Building a School Break Campaign Calendar
Map out every school break in your area for the entire year. Create campaigns for each one and schedule them in advance. Include special programming - themed jump nights, day camps, extended hours, and group discounts. The parks that plan their break campaigns in advance consistently outperform those that scramble at the last minute.
Summer Camp and All-Day Programming
If your park offers summer camp or all-day programming, start promoting it in March. Parents plan summer activities early, and spots fill fast. A three-email sequence - announcement, early bird pricing, and last-chance reminder - fills camp slots consistently.
Membership and Pass Sales Through Email
Converting single-visit families into pass holders or members is the most valuable email automation a trampoline park can build. The math is compelling and easy to communicate in email.
The Post-Visit Upsell Sequence
Within 24 hours of a family's visit, send an email that does one thing: show them how a membership saves money. If a family of four paid $80 for open jump, a $49/month unlimited membership pays for itself on visit two. Include a 48-hour signup bonus (waived signup fee, free friend pass) to create urgency.
Re-Engagement for Lapsed Visitors
If someone has not visited in 90 days, they are at risk of forgetting about your park. Send a "we miss you" email with a limited-time offer to come back. Parks that run re-engagement campaigns typically recover 10-15% of lapsed visitors, which represents significant revenue over a year.
Group Bookings and B2B Email
Field trips, scout groups, church youth events, and corporate team-building generate high-volume bookings that are worth nurturing separately.
Building a Group Organizer List
Create a separate segment for group organizers - teachers, scout leaders, church youth directors, HR managers. These contacts book repeatedly throughout the year. Email them quarterly with group rates, available dates, and exclusive offers. A single relationship with an active scout leader can generate 4-6 group bookings per year.
School Field Trip Outreach
In January, email local schools about spring field trip availability. Include pricing for different group sizes, educational tie-ins (physics of bouncing, health and fitness), and logistics information. Teachers appreciate emails that make booking easy with a single point of contact and simple pricing.
Getting Started This Week
- Connect your waiver system to your email platform so new contacts flow in automatically
- Set up a post-visit follow-up email that sends within 24 hours of every visit with a membership offer
- Create a birthday party campaign with photos, packages, and a booking link
- Map out your next three school breaks and create promotional campaigns for each
- Build a simple monthly newsletter template for general event announcements and promotions
Start with the post-visit follow-up and the birthday party campaign - these two automations alone can generate significant incremental revenue with minimal ongoing effort.