Updated 2026-02-01

Best Email Marketing Tools for Yoga Studios

Keep students engaged, reduce drop-offs, and grow your yoga community with the right email marketing platform.

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Running a yoga studio means building community beyond the mat. You need to keep students engaged between classes, reduce membership churn, and attract new yogis. Email marketing helps you nurture your community while you focus on teaching. But most email tools are not built for wellness businesses. Here are 13 platforms that actually work for yoga studios, ranked by ease of use, automation features, and value for money.

Why Yoga Studios Need Email Marketing

Reduce Student Drop-Off

Students who miss a few weeks often never return. Automated check-ins bring them back before they drift away.

Fill New Class Offerings

Workshops, teacher trainings, and specialty classes fill faster when you email your community first.

Build Community Between Classes

Yoga is more than physical practice. Sharing wisdom, tips, and inspiration keeps students connected to your studio.

Welcome New Students

First-timers need guidance. Welcome sequences help them feel comfortable and convert to regular practitioners.

13 Best Email Marketing Tools for Yoga Studios

Our Top Pick for Yoga Studios
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates student sequences automatically.

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Best for
Yoga studios wanting automated student communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes welcome and re-engagement sequences
  • Simple interface you can use on your phone
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Studios wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for wellness
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Studios wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Multi-location studios with marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for single studios
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious studios needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Studios wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for selling workshops and trainings.

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Best for
Studios selling online classes or merchandise
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for in-studio only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Studios running online workshops or virtual classes
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Studios wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works well for yoga teachers with content.

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Best for
Teachers who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Limited design options
  • No free landing pages
  • Expensive at scale
  • Minimalist templates
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Studio chains with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for most studios
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious studios
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Studios prioritizing beautiful email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Wellness-friendly aesthetic

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not wellness-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Class reminders
Re-engagement sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Yoga Studio Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Student Welcome

Trigger: After first class

Help new students feel comfortable and convert to regular practitioners.

Immediately
Welcome to {{studio_name}}, {{first_name}}

Thank them for practicing with you. What to expect next.

Day 3
Getting the most from your practice

Tips for beginners. Class recommendations.

Day 7
Your first week of yoga

Encouragement. Invite to try more classes.

Student Re-Engagement

Trigger: When student has not visited in 2 weeks

Bring back students before they drift away. Show you care about their practice.

Day 0
We miss you on the mat, {{first_name}}

Friendly check-in. Invite them back.

Day 7
Your yoga practice is waiting

Gentle reminder. Address common barriers.

Day 14
A special offer to welcome you back

Incentive to return if needed.

Workshop and Event Promotion

Trigger: When launching new offering

Fill workshops, trainings, and special events with your community first.

3 weeks before
New: {{workshop_name}} this {{month}}

Announce the offering. Who it is for.

2 weeks before
Early bird ends soon for {{workshop_name}}

Create urgency for early registration.

1 week before
Last spots: {{workshop_name}}

Final push. Limited availability.

Weekly Inspiration

Trigger: Weekly

Keep your community connected with wisdom and studio updates.

Weekly
This week at {{studio_name}}

Weekly schedule, inspiration, and community updates.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Studio size matters. Single studios can use simpler tools like MailerLite or Sequenzy. Multi-location studios need platforms with more organization.

Online offerings. If you sell online classes or trainings, consider tools with e-commerce features. For in-studio only, simpler tools work.

Budget is real. Most studios run lean. Calculate cost at your expected list size, not starting prices.

What Actually Works for Yoga Studios

After talking to many studio owners about email marketing:

Re-engagement saves students. Automated check-ins when students miss classes bring people back before they drift away forever.

Community matters. Your emails should feel like an extension of your teaching. Share wisdom, not just promotions.

Workshops fill with email. Your existing community is your best audience for new offerings. Email them first.

Getting Started

Pick a tool from this list. Then:

  1. Import your student list
  2. Set up new student welcome automation
  3. Create a re-engagement sequence for inactive students
  4. Send a weekly community newsletter

Start simple and expand later.

Frequently Asked Questions

Weekly is ideal for most studios. Include schedule updates, inspiration, and community news. Avoid overwhelming students but stay consistently connected.

Yoga philosophy, wellness tips, schedule updates, and workshop announcements. Content should feel aligned with your teaching philosophy.

Set up automated check-ins when students miss two weeks. The email should be caring, not pushy. Remind them their practice is waiting.

Both work together. Email for schedule updates and general communication. Text for day-of class reminders. Many students prefer text for time-sensitive messages.

Collect emails at signup and from class drop-ins. Offer something valuable like a beginner's guide or meditation recording in exchange for signup.

Open rate (aim for 30%+), class bookings from email, and workshop signups. Track student retention influenced by re-engagement emails.

Email your community first before public promotion. Create urgency with early-bird pricing and limited spots. Target students who have shown interest in the topic.

Yes, and you should. Wisdom sharing keeps students connected to your teaching between classes. Balance inspiration with practical information.

Warm and inviting works best. Examples: 'This week on the mat' or '{{first_name}}, your practice awaits' perform well. Match your studio's voice.

Educate about membership benefits. Target students who attend regularly but have not committed. Show the value of consistent practice.

Ready to grow your yoga studio practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com