Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Open house this {{dayOfWeek}}: {{propertyAddress}} — {{listPrice}}
You're invited to an open house at {{propertyAddress}}. {{bedrooms}}bd/{{bathrooms}}ba, {{sqft}} sqft.
Today: Open house at {{propertyAddress}} — {{openHouseTime}}
Reminder: Open house today at {{propertyAddress}}. See you there!
Thanks for visiting {{propertyAddress}}, {{firstName}}
Great meeting you at the open house. Have questions about the property? Let's connect.
Your neighbor's home is for sale - open house this {{dayOfWeek}}
Curious what homes in your neighborhood are selling for? Stop by this open house.
You're confirmed for {{openHouseDate}} at {{propertyAddress}}
Your spot is saved. Here's everything you need to know before you visit.
Private preview: {{propertyAddress}} before it opens to the public
You're invited to see {{propertyAddress}} before the public open house. Limited spots available.
{{propertyAddress}} is still available, {{firstName}}
The open house was a hit, but no offers yet. The door is still open if you're interested.
Price just dropped on {{propertyAddress}} - open house this {{dayOfWeek}}
{{propertyAddress}} is now {{newPrice}} (was {{oldPrice}}). See it this {{dayOfWeek}}.
{{openHouseCount}} open houses this weekend - something for every budget
We have {{openHouseCount}} open houses this weekend from {{priceRangeLow}} to {{priceRangeHigh}}. Pick your favorites.
First time buying? This open house is a great place to start
No pressure, no commitment. Come see what {{listPrice}} gets you in {{neighborhood}}.
You missed the open house - but the home is still available
Couldn't make it to {{propertyAddress}}? Here's what you missed, and how to see it on your schedule.
Quick question about {{propertyAddress}}, {{firstName}}
I'd love to hear what you thought of the open house. Takes 30 seconds.
You're invited: {{businessName}} open house on {{eventDate}}
Join us at {{businessName}} for an open house. Meet the team, see the space, and enjoy refreshments.
Best Practices
Send the invitation 5-7 days before to give buyers time to plan
Send a same-morning reminder to boost attendance
Follow up with every visitor within 24 hours - this is your lead capture opportunity
Invite neighbors separately with a different angle (home values, referrals)
Include property highlights and key stats in the invitation
Always offer a private showing alternative for those who can't attend
Common Mistakes
Only posting the open house on the MLS and expecting foot traffic
Not collecting contact information from visitors at the open house
Waiting more than 24 hours to follow up with visitors
Sending the same invitation to buyers and neighbors - they have different motivations
Not including a call to action for people who can't make the open house
Subject Line Examples
Timing & Performance
Personalization Tips
Filling Your Open House With Email
Signs and MLS listings attract drive-by traffic. Email attracts qualified, motivated buyers. A well-promoted open house email campaign - sent 5-7 days before with a morning-of reminder - can double your foot traffic compared to MLS-only promotion. And every visitor who signs in becomes a lead in your database.
The Neighbor Strategy
Neighbors are the secret weapon of open house marketing. They come out of curiosity about home values, and they often know someone looking to buy in the area. A neighbor invitation with a "What's my home worth?" call to action serves double duty - it drives open house attendance and generates potential listing leads.
Converting Visitors Into Clients
The open house itself is step one. The follow-up is where the conversion happens. A personalized email within 24 hours - referencing the property and offering next steps - separates you from every other agent who handed out a business card and hoped for the best. This single follow-up email is worth more than the entire open house in terms of lead generation.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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