Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Here's what you've accomplished with {{productName}} so far
Your trial stats are impressive.
Your {{productName}} trial ends in 3 days
Here's what happens when your trial ends.
Last day: your {{productName}} trial expires tomorrow
This is your last chance to keep everything.
Your trial ended - but your data is still here
Reactivate your account before we remove it.
Why {{customerCount}}+ teams chose {{productName}}
See how companies like yours use it.
You haven't tried {{featureName}} yet
This is the feature most customers say sold them.
Quick question about your trial, {{firstName}}
A real person asking how it's going.
Which {{productName}} plan is right for you?
A quick breakdown to help you decide.
{{productName}} saved you {{timeSaved}} this week
Here's what that's worth.
Not sure about {{productName}}? Let me be upfront.
Honest answers to the questions you're probably thinking.
{{discountPercent}}% off {{productName}} - expires {{discountDeadline}}
A one-time offer to get you started.
How {{caseStudyCompany}} uses {{productName}} to {{caseStudyResult}}
A real story from a team like yours.
Need a hand getting started with {{productName}}?
We noticed you haven't had a chance to dive in yet.
Last email from {{productName}} (unless you want to come back)
We'll stop reaching out after this one.
Best Practices
Use personalized usage data in your value recap - 'You sent 5 campaigns' beats generic feature lists.
Be clear about what happens when the trial ends - ambiguity causes anxiety, not upgrades.
Make pricing visible. Don't make users hunt for plan information.
Include a low-friction upgrade path - one click to pricing, one click to pay.
Don't threaten data deletion aggressively - offer a grace period to show goodwill.
Common Mistakes
Starting conversion emails too late - the last day is too late to change someone's mind.
Only using urgency without reinforcing value - 'your trial is ending' without 'here's what you'll lose.'
Hiding pricing or requiring a demo to see plans - this kills self-serve conversion.
Sending the same email to active and inactive trial users.
Subject Line Examples
Timing & Performance
Personalization Tips
Personalize With Usage Data
"You've sent 3 campaigns and added 500 subscribers" converts better than "Try our powerful email marketing platform." Personalized usage stats remind trial users of the value they've already invested - making it harder to walk away.
The 3-Day Window Is Critical
The last 3 days of a trial account for the majority of conversions. This is where clear urgency, transparent pricing, and easy upgrade paths matter most. Front-load your best conversion messaging here.
Post-Trial Isn't Game Over
25% of trial conversions happen after the trial ends. Keep the user's data safe, send one well-crafted "your data is still here" email, and make reactivation one click. The sunk cost of their setup is your strongest conversion lever.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.