BentovsDrip

Bento vs Drip

SaaS simplicity vs e-commerce power

TL;DR

Bento is built for SaaS with per-user pricing ($0.01/user) and behavioral tracking. Drip is built for e-commerce with deep Shopify integration and revenue tracking. Different tools for different businesses. SaaS companies choose Bento. E-commerce chooses Drip.

Key Differences

The main things that set these tools apart

Market Focus

Drip is built specifically for e-commerce with Shopify, WooCommerce, and BigCommerce integrations. Bento is built for SaaS with general product event tracking. Use the tool built for your business type.

E-commerce Features
Drip wins

Drip has product recommendations, abandoned cart flows, and revenue attribution built-in. Bento lacks these e-commerce specific features.

Custom Event Flexibility
Bento wins

Bento tracks any product event you define. Drip focuses on e-commerce events. For SaaS-specific events like feature usage, Bento is more flexible.

Pricing Model
Bento wins

Bento charges $0.01 per user with unlimited sends. Drip charges by contact tiers. At most scales, pricing is similar, but Bento scales more predictably.

Pricing Comparison

At 10,000 contacts

Bento
$100/month

$0.01 per tracked user. Unlimited email sends.

Visit Bento
Drip
$124/month

Includes all e-commerce features.

Visit Drip
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Bento
Drip
Sequenzy
Target Market
Primary Focus
SaaS companies
E-commerce
SaaS with Stripe
Shopify Integration
Native deep integration
Product Recommendations
Built-in
Revenue Tracking
Limited
Full e-commerce revenue
Stripe revenue
Behavioral Features
User Tracking
JS snippet + API
E-commerce tracking
API
Product Events
Native
E-commerce events
Native
Custom Events
Full flexibility
Limited to e-commerce
Full flexibility
Site Tracking
Built-in
Built-in
Automation
Visual Workflows
Event-Based Triggers
All events
E-commerce events
All events
Abandoned Cart
Manual setup
Pre-built
Post-Purchase Flows
Manual setup
Pre-built
Manual setup
E-commerce Specific
Product Catalog Sync
Dynamic Product Blocks
Customer Lifetime Value
Stripe LTV
Purchase Behavior Segments
Stripe-based

Best For

When to choose each tool

Choose Bento if you...
  • SaaS companies with product analytics needs
  • Teams wanting flexible custom event tracking
  • Developers preferring simple per-user pricing
  • Companies not selling physical products
Choose Drip if you...
  • E-commerce stores on Shopify, WooCommerce, or BigCommerce
  • Businesses needing product recommendations
  • Companies wanting pre-built abandoned cart flows
  • Stores needing revenue attribution
Choose Sequenzy if you...
  • SaaS founders with Stripe billing
  • Companies wanting payment-triggered emails
  • Teams selling subscriptions, not physical products

When to Consider Sequenzy Instead

Built for Subscription Businesses

Sequenzy is built for SaaS and subscription companies with native Stripe integration, not e-commerce or general SaaS.

Lower Cost

At 10,000 contacts, Sequenzy is $49/month vs Bento's $100 and Drip's $124.

Payment Lifecycle Automations

Trigger emails from subscription events like upgrades, downgrades, trials, and failed payments.

Try Sequenzy Free

Overview

Bento and Drip both focus on behavioral email automation, but for completely different markets. Bento is built for SaaS companies with product event tracking. Drip is built for e-commerce with deep shopping platform integrations. See our Drip alternatives for more options.

Different Markets, Different Tools

Drip integrates deeply with Shopify, WooCommerce, and BigCommerce. It tracks purchases, browses, and carts automatically. Product recommendations and abandoned cart emails work out of the box.

Bento tracks any product event you define. It is flexible for SaaS use cases like feature adoption, trial behavior, and user engagement. But it lacks e-commerce specific features.

Use the tool built for your business type.

Pricing Comparison

Bento charges $0.01 per tracked user with unlimited sends. At 10,000 users, that is $100/month. Drip charges $124/month for 10,000 contacts with all features included.

Pricing is similar at most scales. Bento's per-user model scales more linearly. Drip's tiered pricing has jumps at certain thresholds.

E-commerce Features

Drip excels at e-commerce automation: product recommendations in emails, revenue attribution, customer lifetime value tracking, and pre-built flows for abandoned carts and post-purchase sequences.

Bento lacks these features entirely. If you sell physical products, Drip is the clear choice. For e-commerce email, also consider Klaviyo.

SaaS Features

Bento excels at SaaS automation: flexible event tracking, behavioral segmentation, and per-user pricing that matches SaaS business models.

Drip can track custom events but its features and pricing assume e-commerce. SaaS companies often find Bento's approach more natural.

Making the Decision

E-commerce? Use Drip for native platform integration and revenue tracking. SaaS? Use Bento for flexible event tracking and per-user pricing. SaaS with Stripe? Consider Sequenzy for native payment integration.

The Sequenzy Alternative

For SaaS companies with Stripe billing, Sequenzy offers native Stripe integration, smart segmentation, and AI sequences at lower cost than both Bento and Drip.

Frequently Asked Questions

Bento. Drip is built for e-commerce with features you will not use. Bento's per-user pricing and flexible event tracking fits SaaS better.

Drip. It has native Shopify integration, product recommendations, and pre-built e-commerce automations that Bento lacks.

You would need to set this up manually via events. Drip has it built-in with deep e-commerce platform integration.

It can, but its features are e-commerce focused. You would pay for product recommendation features you cannot use. Bento or Sequenzy fit SaaS better.

Both have good deliverability. Drip has more e-commerce sending experience. Bento is newer but no significant issues reported.

Both offer Zapier integrations. For native Stripe integration, consider Sequenzy instead.

Export your contacts and tags from Drip. Import into Bento. Rebuild automations in Bento's workflow builder. E-commerce specific features like product recommendations will not transfer.

Export subscribers and events from Bento. Import into Drip and map fields. Connect your e-commerce platform. Rebuild automations using Drip's e-commerce focused triggers.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com