KlaviyovsActiveCampaign

Klaviyo vs ActiveCampaign

E-commerce specialist vs all-around marketing automation

TL;DR

Klaviyo dominates e-commerce with the best Shopify integration, predictive analytics, and revenue tracking. ActiveCampaign is a versatile marketing automation platform that works for many business types at a lower price. For e-commerce, Klaviyo is worth the premium. For everything else, ActiveCampaign offers better value.

Key Differences

The main things that set these tools apart

E-commerce Focus
Klaviyo wins

Klaviyo was built specifically for e-commerce. Every feature, from segmentation to automation, centers on shopping behavior and revenue. ActiveCampaign is a generalist that can do e-commerce but lacks the same depth.

Marketing Automation Depth
ActiveCampaign wins

ActiveCampaign's automation builder is more versatile with deeper conditional logic and more trigger options. It excels at complex multi-step workflows beyond just e-commerce scenarios.

CRM Capabilities
ActiveCampaign wins

ActiveCampaign includes a full CRM with deal tracking, pipelines, and sales automation. Klaviyo focuses on customer data for marketing, not sales management.

Pricing
ActiveCampaign wins

ActiveCampaign is nearly half the price at 10k subscribers. For non-e-commerce businesses, this savings is significant. For e-commerce, Klaviyo's higher ROI often justifies the cost.

Pricing Comparison

At 10,000 subscribers

Klaviyo
$150/month

Email plan, all e-commerce features included

Visit Klaviyo
ActiveCampaign
$79/month

Plus plan with automation, CRM features

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Klaviyo
ActiveCampaign
Sequenzy
E-commerce Integration
Shopify integration
Best-in-class native
Good via integration
WooCommerce integration
Strong
Good
Product recommendations
AI-powered
Basic
Abandoned cart flows
Advanced with browse abandonment
Basic cart recovery
Revenue attribution
Detailed per-campaign
Basic tracking
For SaaS/Stripe
Customer lifetime value
Built-in CLV tracking
Stripe MRR tracking
Marketing Automation
Visual automation builder
Good
Excellent
CRM built-in
Full CRM included
Lead scoring
Site tracking
E-commerce focused
Full site behavior
Basic
Conditional logic depth
Good
Advanced
Good
Channels & Features
SMS marketing
Native, integrated
Add-on
Landing pages
Sign-up forms only
Full builder
Predictive analytics
Churn risk, next purchase
A/B testing

Best For

When to choose each tool

Choose Klaviyo if you...
  • Shopify and e-commerce stores serious about email
  • Brands needing advanced product recommendations
  • Businesses wanting native SMS with email
  • E-commerce marketers who need revenue attribution
  • Stores ready to pay for best-in-class e-commerce features
Choose ActiveCampaign if you...
  • Non-e-commerce businesses needing marketing automation
  • Companies wanting CRM and email in one platform
  • Service businesses and agencies
  • Budget-conscious teams with varied automation needs
  • B2B companies with longer sales cycles
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing unified email
  • Teams seeking simpler pricing

Note: Sequenzy Is for SaaS, Not E-commerce

Different Focus

Sequenzy is built for SaaS companies, not e-commerce or general marketing. If you run an online store, Klaviyo is better. If you run a software business, Sequenzy is designed specifically for you.

Stripe Integration

For SaaS founders, Sequenzy's deep Stripe integration enables automation based on subscriptions, trials, and revenue events. This is the SaaS equivalent of Klaviyo's e-commerce power.

Simpler and Cheaper

At $49/month for 10k subscribers, Sequenzy costs less than both. But again, this only matters if you are building SaaS software.

Try Sequenzy Free

Overview

Klaviyo and ActiveCampaign are both powerful email marketing platforms, but they excel in different areas. Klaviyo is the undisputed leader for e-commerce email marketing with the best Shopify integration and revenue-focused features. ActiveCampaign is a versatile marketing automation platform with CRM capabilities that works well across many business types. See our detailed Klaviyo comparison and ActiveCampaign comparison.

E-commerce vs General Marketing

Klaviyo was built from day one for e-commerce. Every feature centers on shopping behavior, purchase data, and revenue generation. You get predictive analytics, CLV tracking, product recommendations, and the deepest Shopify integration available.

ActiveCampaign is a generalist. It handles e-commerce adequately through integrations, but its real strength is versatile marketing automation that works for service businesses, agencies, B2B companies, and more.

Automation Capabilities

ActiveCampaign's automation builder is one of the best in the industry. It offers deeper conditional logic, more trigger options, and greater flexibility than Klaviyo. You can build complex workflows for lead nurturing, sales follow-up, customer journeys, and more.

Klaviyo's automation is excellent but focused on e-commerce scenarios. Abandoned cart, browse abandonment, post-purchase, and win-back flows are where it shines. For general marketing automation, ActiveCampaign has the edge.

CRM Integration

ActiveCampaign includes a full CRM with deal tracking, sales pipelines, and lead scoring. This makes it a complete sales and marketing solution. Klaviyo focuses purely on marketing and customer data, requiring a separate CRM for sales management.

Pricing Reality

At 10,000 subscribers, ActiveCampaign costs $79/month compared to Klaviyo's $150/month. That is a significant difference. For non-e-commerce businesses, ActiveCampaign clearly offers better value. For e-commerce, Klaviyo's specialized features often generate enough additional revenue to justify the premium.

The Verdict

If you run an e-commerce store, especially on Shopify, Klaviyo is worth the investment. Its e-commerce features are unmatched. If you run any other type of business, ActiveCampaign offers better value with more versatile capabilities.

For SaaS Companies

Neither Klaviyo nor ActiveCampaign is ideal for SaaS businesses. Sequenzy is built specifically for SaaS with native Stripe integration, subscription-aware automation, and unified transactional + marketing emails. Check our pricing page for details.

Frequently Asked Questions

Yes, Klaviyo's Shopify integration is significantly deeper. It syncs all customer data, browsing behavior, and purchase history in real-time. ActiveCampaign works with Shopify but lacks the same e-commerce depth.

Klaviyo includes advanced e-commerce features like predictive analytics, CLV tracking, and native SMS. For e-commerce businesses, these typically generate enough additional revenue to justify the premium.

Yes, ActiveCampaign includes a full CRM with deal tracking, pipelines, and sales automation. This is a major advantage if you need sales and marketing in one platform.

You can, but it would be overkill. Klaviyo's pricing and features are optimized for e-commerce. For other business types, ActiveCampaign or other platforms offer better value.

It depends. Klaviyo has better e-commerce automation (abandoned cart, browse abandonment, product recommendations). ActiveCampaign has more versatile general automation with deeper conditional logic.

Yes, Klaviyo has native SMS marketing integrated with email flows. ActiveCampaign offers SMS as a separate add-on with less integration.

Yes, ActiveCampaign is excellent for small businesses that need marketing automation and CRM. Its lower price point and versatility make it accessible for many use cases.

Export your profiles and segments from Klaviyo. Import into ActiveCampaign as contacts. Rebuild your flows as ActiveCampaign automations. Note that some e-commerce-specific features like browse abandonment and predictive analytics will not transfer. Connect your e-commerce platform to ActiveCampaign for basic purchase tracking.

Export your contacts and tags from ActiveCampaign. Import into Klaviyo as profiles. Connect your Shopify or e-commerce platform first to get product data syncing. Rebuild automations as Klaviyo flows, taking advantage of pre-built e-commerce templates. Your CRM data and deal pipelines will not transfer as Klaviyo lacks CRM features.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Klaviyo vs Mailchimp

Compare these two popular email tools

Klaviyo vs Drip

Compare these two popular email tools

ActiveCampaign vs ConvertKit

Compare these two popular email tools

Mailchimp vs ActiveCampaign

Compare these two popular email tools

Customer.io vs Klaviyo

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com