KlaviyovsMailerLite

Klaviyo vs MailerLite

E-commerce powerhouse vs budget-friendly email marketing

TL;DR

Klaviyo is the premium choice for e-commerce with deep Shopify integration, predictive analytics, and revenue tracking. MailerLite is a budget-friendly email marketing tool that works for small businesses and bloggers who need basics at a low price. For serious e-commerce, Klaviyo is worth the investment. For simple email needs on a budget, MailerLite is hard to beat.

Key Differences

The main things that set these tools apart

E-commerce Capabilities
Klaviyo wins

Klaviyo is built for e-commerce with deep integrations, product recommendations, predictive analytics, and sophisticated automation. MailerLite has basic e-commerce integrations but lacks the depth that serious stores need.

Pricing
MailerLite wins

MailerLite is 3x cheaper at 10k subscribers. For small businesses and content creators who do not need e-commerce features, this savings is significant.

Ease of Use
MailerLite wins

MailerLite is simpler and more beginner-friendly. Its drag-and-drop builder and clean interface make it easy to get started. Klaviyo has more features but a steeper learning curve.

Extra Features for Creators
MailerLite wins

MailerLite includes landing pages, a website builder, paid newsletter subscriptions, and digital product sales. These features make it attractive for bloggers and content creators.

Pricing Comparison

At 10,000 subscribers

Klaviyo
$150/month

Email plan with all e-commerce features

Visit Klaviyo
MailerLite
$50/month

Growing Business plan with automation

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Klaviyo
MailerLite
Sequenzy
E-commerce Features
Shopify integration
Best-in-class native
Basic via integration
WooCommerce integration
Strong
Basic
Product recommendations
AI-powered
Abandoned cart flows
Advanced with browse abandonment
Basic
Revenue attribution
Detailed per-campaign
Basic
For SaaS/Stripe
Customer lifetime value
Built-in CLV tracking
Stripe MRR tracking
Predictive analytics
Churn risk, next purchase
Core Email Features
Visual email builder
Good
Excellent, simple
Good
Automation workflows
Advanced, e-commerce focused
Basic but functional
SaaS focused
Segmentation
Advanced behavioral
Basic properties
Stripe-based
A/B testing
Landing pages
Sign-up forms only
Full builder
Free plan
Up to 250 contacts
Up to 1,000 contacts
14-day trial
Additional Features
SMS marketing
Native, integrated
Website builder
Included
Sell digital products
Built-in
Newsletter monetization
Paid subscriptions

Best For

When to choose each tool

Choose Klaviyo if you...
  • E-commerce stores on Shopify or WooCommerce
  • Brands needing advanced segmentation and automation
  • Businesses wanting revenue attribution and CLV tracking
  • Companies ready to invest in sophisticated email marketing
  • Stores wanting combined email and SMS
Choose MailerLite if you...
  • Small businesses with limited budgets
  • Bloggers and content creators
  • Companies needing simple email newsletters
  • Creators selling digital products
  • Businesses wanting landing pages included
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing unified email
  • Teams seeking modern features at MailerLite prices

Note: Sequenzy Is for SaaS Companies

Different Focus

Sequenzy is built for SaaS companies. If you run e-commerce, Klaviyo is better. If you are a blogger or small business on a budget, MailerLite is great. If you build software, Sequenzy is designed for you.

Stripe Integration

For SaaS founders, Sequenzy's native Stripe integration enables subscription-aware automation. This is more valuable for software businesses than e-commerce or basic email features.

MailerLite Pricing, Better SaaS Features

At $49/month for 10k subscribers, Sequenzy is priced like MailerLite but has SaaS-specific features like Stripe sync and transactional email.

Try Sequenzy Free

Overview

Klaviyo and MailerLite represent opposite ends of the email marketing spectrum. Klaviyo is the premium choice for e-commerce with advanced features and pricing to match. MailerLite is the budget-friendly option that covers basics well without breaking the bank. See our detailed Klaviyo comparison and MailerLite comparison.

E-commerce vs Simplicity

Klaviyo was built for e-commerce businesses. Deep Shopify integration, product recommendations, predictive analytics, and CLV tracking are core features. Every aspect of the platform is designed to help online stores generate more revenue from email.

MailerLite was built to be simple and affordable. It has basic e-commerce integrations, but its real strength is providing reliable email marketing at a low price. Small businesses, bloggers, and content creators love it for this reason.

The Price Difference

At 10,000 subscribers, Klaviyo costs $150/month. MailerLite costs $50/month. That is a 3x difference. For businesses that do not need e-commerce features, this savings is significant and ongoing.

MailerLite also offers a generous free plan for up to 1,000 subscribers. Klaviyo's free plan only covers 250 contacts. For small operations just getting started, MailerLite's free tier is more useful.

Feature Comparison

Klaviyo has more sophisticated features: predictive analytics, browse abandonment, native SMS, and deep behavioral segmentation. These features help e-commerce stores optimize their email programs.

MailerLite has features Klaviyo lacks: landing page builder, website builder, paid newsletter subscriptions, and digital product sales. For content creators and bloggers, these extras add genuine value.

Ease of Use

MailerLite is simpler. The interface is clean, the drag-and-drop builder is intuitive, and you can be up and running quickly. There is less to configure and fewer features to learn.

Klaviyo has a steeper learning curve. The power comes with complexity. E-commerce businesses benefit from investing time to learn the platform, but it takes longer to master.

When Each Makes Sense

Choose Klaviyo if you run an e-commerce store and want the best tools to maximize revenue from email. The investment pays off through better targeting and automation.

Choose MailerLite if you need reliable email marketing on a budget. It handles newsletters, basic automation, and landing pages well without the premium price tag.

For SaaS Companies

Neither is ideal for SaaS. Klaviyo is e-commerce focused. MailerLite is too basic for sophisticated SaaS automation. Sequenzy is built specifically for SaaS with Stripe integration, AI-powered sequences, and pricing similar to MailerLite but with features designed for software businesses.

Frequently Asked Questions

For e-commerce businesses, yes. Klaviyo's advanced segmentation, predictive analytics, and deep integrations typically generate more revenue per email, justifying the premium. For non-e-commerce businesses, MailerLite's lower price makes more sense.

Yes, MailerLite integrates with Shopify, but the integration is basic compared to Klaviyo. You can sync customers and set up abandoned cart emails, but you will not get product recommendations, browse abandonment, or predictive analytics.

Yes, MailerLite has built-in features for selling digital products and paid newsletter subscriptions. This makes it attractive for content creators. Klaviyo does not have these features.

MailerLite is simpler and more beginner-friendly. Its interface is clean and intuitive. Klaviyo has more powerful features but requires more time to learn and set up properly.

Yes, MailerLite has automation on paid plans. It is basic compared to Klaviyo but covers common workflows like welcome sequences and abandoned cart emails.

Yes, MailerLite offers a free plan for up to 1,000 subscribers with limited features. Klaviyo's free plan only covers 250 contacts.

It depends on your goals. If you are serious about growing through email marketing and want the best tools available, Klaviyo is worth it. If you just need basic email newsletters, MailerLite is sufficient and much cheaper.

Export your profiles and segments from Klaviyo. Import into MailerLite as subscribers. Rebuild your automations using MailerLite's simpler workflow builder. Note that advanced features like browse abandonment, product recommendations, and predictive analytics will not transfer. Connect your e-commerce platform to MailerLite for basic integration.

Export your subscribers and groups from MailerLite. Import into Klaviyo as profiles. Connect your Shopify or e-commerce platform to Klaviyo first for full product data sync. Rebuild your automations using Klaviyo's pre-built e-commerce templates. Migration is straightforward since MailerLite's simpler features all exist in Klaviyo.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com