MailjetvsLoops

Mailjet vs Loops

Budget email vs modern SaaS focus

TL;DR

Mailjet is a budget-friendly email platform with transactional and marketing combined. Loops is a modern platform built specifically for SaaS with cleaner UX. Choose Mailjet for budget email with transactional, Loops for SaaS-focused features and modern design.

Key Differences

The main things that set these tools apart

Target Audience
Loops wins

Loops is built specifically for SaaS companies with event-based automation and modern UX. Mailjet is a general-purpose email platform that serves many industries. If you're SaaS, Loops understands your needs better.

Pricing
Mailjet wins

Mailjet costs roughly half what Loops does at 10k contacts ($35-50 vs ~$99). For budget-conscious teams, Mailjet offers significant savings. Loops's pricing reflects its SaaS focus and modern platform.

Collaboration Features
Mailjet wins

Mailjet's Passport editor allows real-time collaborative email editing. Multiple people can work on the same email simultaneously. Loops doesn't have this. For team email creation, Mailjet has a unique advantage.

Modern Experience
Loops wins

Loops has a cleaner, more modern interface with simpler pricing. Mailjet's interface shows its age (since 2010). For UX-focused teams, Loops feels more contemporary.

Pricing Comparison

At 10,000 contacts

Mailjet
$35-50/month

Essential $17/15k emails, Premium ~$35-50 for automation features.

Visit Mailjet
Loops
~$99/month

All features included. Unlimited sends. Modern pricing.

Visit Loops
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, marketing + transactional, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Mailjet
Loops
Sequenzy
Email Marketing
Email Campaigns
Automation
Premium plan
Event-based
AI sequences
Visual Email Builder
Passport (collaborative)
Clean, modern
Visual builder
A/B Testing
Template Library
Good
Growing
Good
Transactional Email
Transactional Support
Built-in
Included free with paid
Built-in
API Quality
Good REST API
Modern API
Good
SMTP Relay
Real-time Collaboration
Yes (Passport)
SaaS Features
Built for SaaS
General purpose
Primary focus
Product Events
Basic
First-class support
User Properties
Attributes
Native support
Stripe Integration
Via integrations
Native OAuth
Platform & UX
User Interface
Traditional
Modern, clean
Modern
Pricing Clarity
Tiered, complex
Simple per-contact
Simple
Send Limits
By plan
Unlimited
Unlimited
Company Age
Since 2010
Recent startup
Recent

Best For

When to choose each tool

Choose Mailjet if you...
  • Budget-conscious teams needing both email types
  • Companies needing real-time email collaboration
  • Organizations wanting established platform (since 2010)
  • Teams with transactional-heavy use cases
  • European companies (Mailjet is EU-based)
Choose Loops if you...
  • SaaS companies of any size
  • Teams wanting modern, clean UX
  • Companies needing event-based automation
  • Startups building SaaS products
  • Those frustrated with legacy platforms
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Founders wanting payment-triggered emails
  • Teams wanting best of both worlds
  • Companies wanting SaaS focus at lower price than Loops

When to Consider Sequenzy Instead

Native Stripe Integration

Sequenzy connects directly to Stripe for payment-triggered emails. Loops doesn't have Stripe integration. Mailjet requires third-party connections.

Better Pricing Than Loops

At 10k contacts, Sequenzy is $49/month vs Loops ~$99/month. You get SaaS-focused features at half the price.

SaaS Focus Like Loops

Like Loops, Sequenzy is built for SaaS. Unlike Mailjet, we understand subscriptions and billing cycles.

Try Sequenzy Free

Overview

Mailjet and Loops represent different generations of email platforms. Mailjet is a proven platform since 2010 with transactional and marketing combined at budget prices. Loops is a modern platform built specifically for SaaS with cleaner UX and event-based automation. See our Loops comparison for more alternatives.

Different Philosophies

Mailjet: Affordable email for everyone. Marketing teams, developers, SMBs. General-purpose with broad capabilities.

Loops: Modern email for SaaS. Event-based automation, user properties, product-focused workflows. Purpose-built for software companies.

This isn't about which is "better." It's about which philosophy matches your needs.

The SaaS Question

If you're building SaaS, Loops understands your world:

  • Event-based automation triggers
  • User lifecycle focus
  • Modern API design
  • Clean, uncluttered UX

Mailjet can do these things, but you configure them yourself. Loops is designed around SaaS patterns.

Pricing Difference

At 10,000 contacts:

  • Mailjet: $35-50/month
  • Loops: ~$99/month

Mailjet is roughly half the price. That's significant for bootstrapped startups. Loops includes unlimited sends and all features, which matters at scale.

Real-Time Collaboration

Mailjet's Passport editor is unique. Multiple people editing the same email simultaneously, like Google Docs. Loops doesn't have this. For teams with marketing/design collaboration, Passport is genuinely useful.

Platform Maturity

Mailjet: 15 years of operation, owned by Sinch (communications company), established infrastructure.

Loops: Newer company, rapidly growing, modern technology stack.

Both are reliable, but Mailjet has a longer track record.

Transactional Email

Both include transactional email. Mailjet has it built-in with mature API and SMTP. Loops includes transactional free with paid plans. Neither requires a separate product like Mailchimp/Mandrill.

For SaaS with Stripe

Neither platform has native Stripe integration. Mailjet requires third-party connections. Loops doesn't offer Stripe integration.

If you're SaaS with Stripe billing, consider Sequenzy. We combine SaaS focus (like Loops) with native Stripe integration at a better price point ($49 vs $99).

Making the Choice

Choose Mailjet for budget email with transactional support and real-time collaboration. Choose Loops for modern SaaS-focused platform with cleaner UX. For SaaS with Stripe, consider Sequenzy.

Frequently Asked Questions

Loops is built specifically for SaaS with event-based automation and modern UX. Mailjet is general-purpose but cheaper. If SaaS focus matters more than budget, Loops is better. If budget is tight, Mailjet works.

Yes, Mailjet includes transactional email with API and SMTP in the main product. Loops also includes transactional email free with paid plans. Both handle transactional well.

Loops has more modern, event-based automation designed for SaaS. Mailjet's automation (Premium plan) is more traditional. For SaaS workflows, Loops is better designed.

Yes, Loops is a relatively new company focused on SaaS email. Mailjet has been around since 2010 and is owned by Sinch. Loops is newer but growing quickly in the SaaS market.

Mailjet can trigger automations from events via API, but it's not the primary design. Loops is built around product events. The difference is focus, not capability.

Mailjet has 15 years of operation and Sinch backing. Loops is newer but has no reported reliability issues. Both should be reliable for most use cases.

Loops has limited free sending. Mailjet offers 200 emails/day free with unlimited contacts. For testing and small sending, Mailjet's free tier is more generous.

Passport is Mailjet's real-time collaborative email editor. Multiple people can edit the same email simultaneously. Loops doesn't have this feature.

Export contacts from Mailjet with attributes. Import into Loops and map to user properties. Rebuild automations using Loops's event-based system. Update API integration. Note the different automation paradigm.

Export contacts and events from Loops. Import into Mailjet with attribute mapping. Rebuild automations in Mailjet's workflow builder (Premium required). Note that event-based triggers may need adjustment.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com