MailWizzvsMailcoach

MailWizz vs Mailcoach

self-hosted PHP email marketing application with one-time license vs self-hosted Laravel email marketing platform

TL;DR

MailWizz ($86 one-time) is a self-hosted PHP email marketing application with one-time license. Mailcoach (~€25/month (cloud)) is a self-hosted Laravel email marketing platform. MailWizz wins on one-time payment (no recurring). Mailcoach wins on self-hosted option. For SaaS founders, Sequenzy ($49/mo) offers Stripe integration and AI sequences that neither provides.

Key Differences

The main things that set these tools apart

Pricing Model

MailWizz costs $86 one-time. Mailcoach costs ~€25/month (cloud). Different pricing models for different needs and budgets.

Primary Strength

MailWizz is best for one-time payment (no recurring). Mailcoach is best for self-hosted option. They optimize for different goals.

Feature Depth

MailWizz strengths: One-time payment (no recurring), Unlimited subscribers, Multiple delivery servers. Mailcoach strengths: Self-hosted option, BYOSP flexibility, Laravel ecosystem (Spatie).

Pricing Comparison

At comparable self-hosted usage

MailWizz
$86 one-time

One-time license. Unlimited subscribers. Self-hosted PHP. BYOSP (SES, SendGrid, etc.).

Visit MailWizz
Mailcoach
~€25/month (cloud)

Self-hosted free (Laravel). Cloud from €9.99/mo. BYOSP.

Visit Mailcoach
Sequenzy

The SaaS alternative

$49/month

SaaS marketing + transactional, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
MailWizz
Mailcoach
Sequenzy
Core Features
Automation
Full workflows
AI-powered sequences
A/B Testing
White-label
Multiple Delivery Servers
BYOSP
Managed
Pricing & Operations
Cost Model
$86 one-time
~€25/month (cloud)
$49/mo
Server Management
Self-hosted (you manage)
Self-hosted or cloud
Fully managed
Stripe Integration
Native

Best For

When to choose each tool

Choose MailWizz if you...
  • One-time payment (no recurring)
  • Unlimited subscribers
  • Multiple delivery servers
  • White-label
Choose Mailcoach if you...
  • Self-hosted option
  • BYOSP flexibility
  • Laravel ecosystem (Spatie)
  • Automation workflows
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting marketing + transactional in one
  • Startups wanting AI-powered email sequences
  • Companies building subscription businesses

When to Consider Sequenzy Instead

Built for SaaS

Neither MailWizz nor Mailcoach offers native Stripe integration. Sequenzy connects to [Stripe](/features/stripe-integration) and triggers emails based on subscription events automatically.

Marketing + Transactional Unified

One platform for [campaigns](/features/campaigns), [transactional emails](/features/transactional-emails), and [AI sequences](/features/ai-sequences). No stitching tools together.

AI-Powered Sequences

Describe what you want and Sequenzy generates the email sequence. Neither MailWizz nor Mailcoach has AI content generation built in.

Simple Pricing

$49/month for 10,000 subscribers with everything included. Check [pricing](/pricing) for details.

Try Sequenzy Free

Overview

MailWizz and Mailcoach are both self-hosted email tools. MailWizz is a self-hosted PHP email marketing application with one-time license. Mailcoach is a self-hosted Laravel email marketing platform.

Approach

MailWizz is a commercial product with a one-time $86 license. It has been developed since 2013 with consistent feature additions including automation, A/B testing, and landing pages. Mailcoach costs ~€25/month (cloud) and focuses on self-hosted option.

Feature Comparison

MailWizz offers more out of the box: automation workflows, A/B testing, multiple delivery servers, white-label, and bounce management. Mailcoach focuses on self-hosted option and byosp flexibility.

Both require you to manage your own servers and configure email delivery. If you'd rather skip infrastructure management entirely, a managed platform like Sequenzy handles it all with SaaS-specific features like Stripe integration.

Making the Choice

Choose MailWizz for a feature-rich self-hosted email platform. Choose Mailcoach for self-hosted option. For managed SaaS email, consider Sequenzy.

Frequently Asked Questions

MailWizz costs $86 one-time. Mailcoach costs ~€25/month (cloud). The better value depends on what features you need beyond just sending.

Neither is purpose-built for SaaS. For subscription businesses, Sequenzy offers native Stripe integration, AI sequences, and unified transactional + marketing email at $49/month.

Yes. Export your contacts from MailWizz and import them into Mailcoach. Templates and automations will need to be recreated. Domain authentication (SPF, DKIM) needs to be reconfigured.

Yes. MailWizz has automation capabilities.

Both have adequate deliverability for their use cases. Proper domain authentication (SPF, DKIM, DMARC) matters more than the platform choice.

Sequenzy combines marketing and transactional email with native Stripe integration and AI sequences at $49/month. Built specifically for SaaS businesses that need subscription-aware email automation.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com