Overview

Moosend and Brevo (formerly Sendinblue) are both budget-friendly email marketing platforms that compete with pricier options like Mailchimp. They take different approaches to pricing and features, making them suitable for different use cases.

The core decision: unlimited sends with email focus (Moosend) or multi-channel marketing with send limits (Brevo).

The Pricing Difference

This is the fundamental distinction between these platforms. Moosend charges per subscriber and includes unlimited sends. Brevo charges based on email volume regardless of list size.

At 10,000 subscribers, Moosend costs $32/month with unlimited sends. Brevo starts at $25/month but caps you at 20,000 emails. If you email your list twice a week, you will need Brevo's higher tiers.

For high-volume senders, Moosend's flat pricing is significantly more predictable and often cheaper.

Where Brevo Wins

Multi-Channel Marketing: Brevo includes SMS, WhatsApp, and live chat alongside email. You can build automated workflows that span multiple channels. Moosend is email-only.

Transactional Email: Brevo has a solid transactional email API with good documentation. For apps needing both marketing and transactional email, Brevo handles both well.

Free Tier: Brevo offers 300 emails/day free forever. Moosend only has a 30-day trial. For testing or very small volumes, Brevo's free tier is useful.

Where Moosend Wins

Unlimited Sends: The biggest advantage. No caps, no surprises. Email your list as often as you want without calculating costs.

Simpler Pricing: Subscriber-based pricing is easier to understand and predict. You know exactly what 10,000 subscribers costs.

Landing Pages: Moosend includes a landing page builder on all plans. Brevo's landing pages are limited on lower tiers.

Automation Comparison

Both offer visual workflow builders with standard triggers and conditions. Moosend has 18+ pre-built recipes. Brevo has about 20 workflow templates.

For most email marketing automation needs, both are capable. Neither matches the sophistication of ActiveCampaign, but both handle welcome sequences, abandoned cart flows, and re-engagement campaigns well.

For SaaS Companies

Neither Moosend nor Brevo is built specifically for SaaS. Both are general email marketing tools without subscription billing awareness.

If you run a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy. It handles trial expiry emails, failed payment recovery, and plan upgrade campaigns with Stripe integration built in.

At $49/month for 10k subscribers, it is competitive with both platforms while offering SaaS-specific features neither provides.