MoosendvsEmailOctopus

Moosend vs EmailOctopus

Two budget champions face off

TL;DR

Moosend costs $32/month for 10k subscribers. EmailOctopus costs $36/month. Both are budget-friendly platforms with unlimited sends. Moosend has better automation and landing pages. EmailOctopus has a generous free tier and simpler interface. Both are solid choices for cost-conscious marketers.

Key Differences

The main things that set these tools apart

Automation
Moosend wins

Moosend has better automation with visual workflows and more pre-built recipes. EmailOctopus has basic automation that covers simple sequences. For automation needs, Moosend is more capable.

Free Tier
EmailOctopus wins

EmailOctopus offers 2,500 subscribers and 10,000 emails/month free forever. Moosend only has a 30-day trial. For bootstrapped projects, EmailOctopus's free tier is valuable.

Features
Moosend wins

Moosend has more templates, better A/B testing, and built-in landing pages. EmailOctopus is simpler with fewer features. For more capability, Moosend wins.

Simplicity
EmailOctopus wins

EmailOctopus has a simpler interface with less to learn. Moosend has more features but more complexity. For users wanting the basics done simply, EmailOctopus is easier.

Pricing Comparison

At 10,000 subscribers

Moosend
$32/month

Pro plan, unlimited emails, all features

Visit Moosend
EmailOctopus
$36/month

Pro plan, unlimited emails

Visit EmailOctopus
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
Moosend
EmailOctopus
Sequenzy
Email Features
Email campaigns
Good
Good
Email templates
75+ templates
30+ templates
AI-generated
Drag-and-drop editor
Full featured
Simple
A/B testing
Subject, content
Subject lines
Custom HTML
Automation
Marketing automation
Good
Basic
Behavior-based
Visual workflow builder
Basic
Pre-built workflows
18+ recipes
Limited
SaaS templates
Behavioral triggers
Basic
Limited
Advanced
Additional Features
Landing pages
Built-in
Pop-up forms
Basic
Amazon SES integration
Optional
WordPress plugin
Pricing
Price at 10k
$32/month
$36/month
$49/month
Email sends
Unlimited
Unlimited
Unlimited
Free tier
30-day trial
2,500 subs, 10k emails
14-day trial

Best For

When to choose each tool

Choose Moosend if you...
  • Teams wanting better automation
  • Businesses needing landing pages
  • Users wanting more templates
  • Marketers doing A/B testing
  • Growing businesses
Choose EmailOctopus if you...
  • Bootstrapped startups
  • Projects needing free tier
  • Users wanting simplicity
  • Newsletters and blogs
  • Amazon SES users
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting unified transactional + marketing

When to Consider Sequenzy Instead

Built for SaaS

Both Moosend and EmailOctopus are general email tools. Sequenzy integrates with Stripe for subscription-aware automation. Trial expiry, plan upgrades, and churn prevention work natively.

Still Budget-Friendly

At $49/month for 10,000 subscribers (120k emails), Sequenzy costs only $17 more than Moosend while offering SaaS-specific features neither budget platform provides.

Transactional + Marketing

Neither Moosend nor EmailOctopus excels at transactional email. Sequenzy unifies both for SaaS with consistent deliverability.

Try Sequenzy Free

Overview

Moosend and EmailOctopus compete directly in the budget email marketing space. At $32 and $36 per month for 10k subscribers, they are priced nearly identically.

The difference is features versus simplicity. Moosend offers more. EmailOctopus keeps it simple.

Pricing: Almost Identical

Moosend costs $32/month for 10,000 subscribers with unlimited sends. EmailOctopus costs $36/month with unlimited sends.

The $4/month difference is essentially negligible. At this price point, features matter more than cost.

The Free Tier Factor

EmailOctopus offers 2,500 subscribers and 10,000 emails per month free, forever.

Moosend only has a 30-day trial.

For bootstrapped projects, side projects, or testing, EmailOctopus's free tier is genuinely useful. You can run a small newsletter indefinitely without paying.

Feature Comparison

Moosend offers more:

  • Better automation: Visual workflow builder with 18+ pre-built recipes
  • More templates: 75+ vs 30+ email templates
  • Landing pages: Built-in landing page builder
  • Better A/B testing: Subject lines and content vs subject lines only

EmailOctopus keeps things simpler with basic automation and fewer options.

Amazon SES Option

EmailOctopus offers optional Amazon SES integration. If you already use AWS and want to use your own sending infrastructure, EmailOctopus can connect to it.

This can reduce costs at very high volumes. Moosend does not offer bring-your-own-infrastructure options.

The Simplicity Factor

EmailOctopus is simpler to learn and use. Fewer features means less confusion. The interface is clean and straightforward.

Moosend has more features but more complexity. For users who just want to send emails without extensive automation, EmailOctopus is more approachable.

The Decision

Choose Moosend when: You want better automation, need landing pages, or plan to grow into more sophisticated email marketing.

Choose EmailOctopus when: You want simplicity, need a free tier to start, or prefer basic email marketing done well.

For SaaS Companies

Neither Moosend nor EmailOctopus is built for SaaS. Both are general email marketing tools without subscription billing awareness.

Sequenzy offers Stripe integration for subscription-aware automation. At $49/month for 10k subscribers, it costs only $17 more than Moosend while providing trial expiry emails, failed payment recovery, and churn prevention designed for software businesses.

Frequently Asked Questions

Moosend is slightly cheaper at $32/month vs $36/month for 10k subscribers. Both are budget-friendly with unlimited sends. The $4/month difference is minimal.

Yes. EmailOctopus offers 2,500 subscribers and 10,000 emails/month free forever. Moosend only has a 30-day trial. EmailOctopus's free tier is generous for small projects.

Moosend has more sophisticated automation with visual workflows and 18+ pre-built recipes. EmailOctopus has basic automation for simple sequences. For automation needs, Moosend is better.

Yes. Moosend includes a landing page builder. EmailOctopus does not have landing pages. For lead capture pages, Moosend is more complete.

Yes. EmailOctopus offers Amazon SES integration for users wanting to use their own sending infrastructure. This can reduce costs at high volumes. Moosend does not offer this option.

Moosend has 75+ templates vs EmailOctopus's 30+. Moosend also has a more feature-rich editor. For template variety and design tools, Moosend is better.

Yes. EmailOctopus's simplicity makes it easy to learn. Fewer features means less confusion. For beginners wanting basic email marketing, EmailOctopus is approachable.

Yes. Export contacts from EmailOctopus and import into Moosend. Rebuild automations with Moosend's better workflow builder. The migration gives you more features for similar cost.

Both work well for newsletters. EmailOctopus is simpler and has a better free tier. Moosend has more features if you want to grow beyond basic newsletters.

At $32 vs $36, the price difference is negligible. Choose based on features: Moosend for automation and landing pages, EmailOctopus for simplicity and free tier.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com