OmnisendvsBrevo

Omnisend vs Brevo

E-commerce focused vs budget all-in-one

TL;DR

Omnisend is built for e-commerce with deep Shopify integration and product features. Brevo is an affordable all-in-one platform with email, SMS, chat, and CRM. Choose Omnisend for e-commerce stores, Brevo for versatile marketing at lower cost.

Key Differences

The main things that set these tools apart

E-commerce Specialization
Omnisend wins

Omnisend is built specifically for e-commerce with deep Shopify integration, product recommendations, and shopping behavior automation. Brevo works for e-commerce but lacks specialized features.

Pricing Model
Brevo wins

Brevo charges per email sent with unlimited contacts. Omnisend charges per contact. At 10k contacts, Brevo costs $25/month vs Omnisend's $132/month. This is a 5x difference.

Channel Breadth
Brevo wins

Brevo offers email, SMS, WhatsApp, and live chat in one platform. Omnisend has email, SMS, and push but no WhatsApp or chat. Brevo is more versatile for multichannel.

Push Notifications
Omnisend wins

Omnisend includes web push notifications. Brevo does not offer push. If push matters for your e-commerce strategy, Omnisend has the advantage.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, 120k emails/month

Visit Omnisend
Brevo
$25/month

Starter plan, 20k emails/month, unlimited contacts

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, subscriber-based

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
Brevo
Sequenzy
E-commerce Features
Shopify integration
Deep, native
Basic
Product recommendations
Built-in
Abandoned cart
Optimized, native
Via automation
Back-in-stock alerts
Product picker in emails
Multichannel
Email marketing
SMS marketing
Native, credits
Native, per message
Push notifications
Web push
WhatsApp campaigns
Live chat
Built-in
Pricing Model
Pricing basis
Per contact
Per email sent
Per subscriber
Unlimited contacts
Price at 10k contacts
$132/month
$25/month
$49/month
Free plan
250 contacts
300 emails/day
14-day trial
Additional Features
Transactional email
Limited
Built-in
Built-in
CRM
Basic
Sales CRM included
Meeting scheduler
Automation
E-commerce focused
General purpose
SaaS focused

Best For

When to choose each tool

Choose Omnisend if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting product recommendations
  • Stores needing push notifications
  • E-commerce focused automation
  • Merchants with Shopify-heavy operations
Choose Brevo if you...
  • Budget-conscious businesses
  • Companies wanting SMS, WhatsApp, and chat
  • Large contact lists with moderate email volume
  • Businesses needing transactional email
  • Teams wanting CRM included
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing subscription automation
  • Teams wanting simpler SaaS pricing

When to Consider Sequenzy Instead

SaaS-Specific Focus

Neither Omnisend nor Brevo understands SaaS. Sequenzy integrates with Stripe for subscription-aware automation, trial management, and revenue tracking.

Predictable SaaS Pricing

At $49/month for 10k subscribers, Sequenzy offers better value than Omnisend with SaaS-specific features. Brevo is cheaper but lacks SaaS capabilities.

Unified Transactional and Marketing

Sequenzy handles both email types together like Brevo, but with SaaS billing context that neither platform offers.

Try Sequenzy Free

Overview

Omnisend and Brevo both offer multichannel marketing, but with different focus areas. Omnisend specializes in e-commerce with deep Shopify integration and product-focused features. Brevo is a budget-friendly all-in-one with email, SMS, WhatsApp, chat, and CRM.

The 5x pricing difference makes this an important comparison for e-commerce businesses.

E-commerce Specialization

Omnisend is built for online stores. Product pickers, recommendations, abandoned cart optimization, and back-in-stock alerts work out of the box. The Shopify and WooCommerce integrations are deep and well-maintained.

Brevo can connect to e-commerce platforms, but it is general purpose. You get basic integrations without the specialized features that drive e-commerce revenue.

Pricing Model Difference

This is the biggest difference. Brevo charges per email sent with unlimited contacts. Omnisend charges per contact.

At 10,000 contacts, Omnisend costs $132/month. Brevo costs $25/month for 20,000 emails. If you send fewer than 2 emails per contact monthly on average, Brevo is dramatically cheaper.

For businesses with large lists but moderate sending, Brevo's model saves thousands per year.

Multichannel Comparison

Both platforms offer SMS marketing with similar capabilities. Brevo adds WhatsApp campaigns and live chat. Omnisend adds web push notifications.

Choose based on which channels matter. Brevo for WhatsApp and chat. Omnisend for push notifications. Both cover email and SMS well.

Additional Features

Brevo includes a sales CRM with pipeline management. Omnisend has basic contact management. For businesses needing sales tools integrated with marketing, Brevo offers more.

Brevo also has proper transactional email built in. Omnisend's transactional capabilities are limited. If you need password resets and order confirmations alongside marketing, Brevo is more complete.

When Each Platform Shines

Choose Omnisend when: You run a Shopify or WooCommerce store. Product recommendations and push notifications matter. You want e-commerce optimized automation. Budget is not the primary constraint.

Choose Brevo when: Budget matters most. You have a large list but send moderately. WhatsApp and chat are important. You need transactional email and CRM together.

For SaaS Companies

Neither platform is built for SaaS. Omnisend is e-commerce only. Brevo is versatile but lacks SaaS features. For Stripe integration and subscription-aware automation, consider Sequenzy at $49/month.

Frequently Asked Questions

Brevo charges per email sent, not per contact. They allow unlimited contacts, only counting what you send. Brevo also positions itself as a budget alternative in the market. For high-contact, low-send-volume businesses, Brevo offers massive savings.

Brevo can work for basic e-commerce needs. You can connect Shopify and build automation. But Brevo lacks product recommendations, back-in-stock alerts, and e-commerce optimized features that Omnisend has built-in.

No, Brevo does not offer push notifications. Omnisend includes web push in their platform. If push notifications are part of your marketing strategy, Omnisend is the better choice.

Both have native SMS marketing with similar capabilities. Brevo also adds WhatsApp campaigns. If WhatsApp matters, Brevo wins. For basic SMS, they are comparable.

For e-commerce stores that use product recommendations, abandoned cart optimization, and push notifications, Omnisend's features can generate enough revenue to justify the cost. For general marketing or non-e-commerce businesses, Brevo is the smarter choice.

Yes, Brevo includes a sales CRM with pipeline management. Omnisend has basic contact management but not a full CRM. If you need sales tools, Brevo offers more.

Brevo has proper transactional email built into the platform. Omnisend has limited transactional capabilities. If you need password resets, order confirmations, and other transactional email, Brevo is more capable.

Yes, but the integration is basic compared to Omnisend. You get customer sync and purchase data, but not product pickers, recommendations, or shopping-optimized automation.

Export contacts from Omnisend with purchase history. Import into Brevo and map fields. Rebuild automations in Brevo's visual builder. Note that you will lose product recommendations, push notifications, and e-commerce optimized features. You will gain WhatsApp, chat, and CRM.

Export contacts from Brevo. Import into Omnisend and connect Shopify or WooCommerce. Rebuild automations with Omnisend's e-commerce templates. You will gain product recommendations and push notifications but lose WhatsApp, chat, and CRM features.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Klaviyo vs Omnisend

Compare these two popular email tools

Mailchimp vs Brevo

Compare these two popular email tools

Brevo vs ActiveCampaign

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com