OmnisendvsDrip

Omnisend vs Drip

Omnichannel simplicity vs automation depth

TL;DR

Omnisend offers email, SMS, and push notifications at lower prices with strong Shopify integration. Drip has deeper automation and better segmentation for stores with complex customer journeys. Choose Omnisend for value and omnichannel, Drip for sophisticated automation.

Key Differences

The main things that set these tools apart

Omnichannel Breadth
Omnisend wins

Omnisend includes web push notifications alongside email and SMS. Drip focuses primarily on email and SMS. If push notifications matter, Omnisend has the edge.

Automation Depth
Drip wins

Drip has the more sophisticated automation builder with deeper conditional logic, lead scoring, and customer journey mapping. For complex marketing strategies, Drip is more capable.

Pricing at Scale
Omnisend wins

Omnisend costs $132/month vs Drip's $154/month at 10k subscribers. The gap is smaller than expected, but Omnisend still offers better value especially with its generous free tier.

Customer Data
Drip wins

Drip excels at collecting and using customer data. RFM analysis, custom events, and behavioral scoring give more insight into customer value and behavior.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, 120k emails/month, SMS extra

Visit Omnisend
Drip
$154/month

All features included, unlimited emails

Visit Drip
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, not e-commerce

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
Drip
Sequenzy
E-commerce Features
Abandoned cart
Browse abandonment
Product recommendations
Basic
AI-powered
Back-in-stock alerts
Post-purchase flows
Omnichannel
SMS marketing
Native, credits
Native
Push notifications
Web push included
Pop-ups and forms
Built-in
Basic
WhatsApp
Automation
Visual automation builder
Good
Best in class
Conditional logic
Basic splits
Advanced branching
Lead scoring
Pre-built workflows
Many e-commerce
Many e-commerce
SaaS templates
Segmentation
Behavioral segments
Good
Advanced
Stripe-based
Customer lifecycle
Basic
Detailed stages
SaaS lifecycle
RFM analysis
Custom events
Limited
Flexible

Best For

When to choose each tool

Choose Omnisend if you...
  • Small to mid-sized e-commerce stores
  • Businesses wanting email, SMS, and push in one platform
  • Shopify stores prioritizing value
  • Teams wanting simpler marketing automation
  • Stores with straightforward customer journeys
Choose Drip if you...
  • Established stores with complex marketing needs
  • Businesses running sophisticated automation
  • Brands needing deep customer segmentation
  • Teams with dedicated email marketing expertise
  • Stores tracking detailed customer lifecycle
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building subscription products on Stripe
  • Software businesses needing billing-aware automation
  • Teams seeking simpler pricing for SaaS email

Note: Sequenzy Is for SaaS, Not E-commerce

Different Market

Sequenzy is built for SaaS companies, not e-commerce stores. If you sell physical products through Shopify or WooCommerce, Omnisend or Drip are better choices.

Stripe vs Shopify

Where Omnisend and Drip integrate with e-commerce platforms, Sequenzy integrates with Stripe for subscription businesses. It is the equivalent solution for software companies.

SaaS-Specific Automation

Sequenzy offers automation based on trials, subscriptions, and MRR. Concepts that matter to SaaS but not to e-commerce. If you run software, Sequenzy is designed for you.

Try Sequenzy Free

Overview

Omnisend and Drip both target e-commerce businesses with email marketing and automation. Omnisend bundles email, SMS, and push notifications at competitive prices. Drip focuses on powerful automation and customer data for sophisticated marketing. See our platform comparison guide for more options.

The choice comes down to whether you need omnichannel simplicity or automation depth.

Feature Comparison

For core e-commerce automation, both platforms handle abandoned cart, browse abandonment, and post-purchase flows. You can run effective campaigns with either tool.

Where they differ is in sophistication. Drip offers deeper conditional logic, lead scoring, and RFM analysis. Omnisend offers push notifications and stronger pop-up builders. Consider what features matter most to your marketing strategy.

Pricing Analysis

At 10,000 subscribers, Omnisend costs $132/month for their Standard plan. Drip costs $154/month with all features included. The difference is modest at about $22/month.

Omnisend has a more generous free tier, 250 contacts with basic features. Drip offers a 14-day trial. For bootstrapped stores starting out, Omnisend's free tier is valuable.

Automation Depth

Drip excels at automation. The visual builder supports complex branching, lead scoring, and customer journey mapping. You can build sophisticated flows that respond to detailed customer behavior.

Omnisend's automation is functional and covers common use cases. It is not as granular as Drip's offering. For straightforward workflows, Omnisend works fine. For complex strategies, Drip is more capable.

Omnichannel Marketing

Omnisend includes web push notifications alongside email and SMS. You can reach customers across multiple channels from one dashboard.

Drip focuses on email and SMS only. Push notifications require a separate tool. If omnichannel matters, Omnisend is more complete out of the box.

When Each Platform Shines

Choose Omnisend when: You want email, SMS, and push in one platform. Budget matters and you want solid value. Your marketing needs are straightforward. You appreciate a cleaner learning curve.

Choose Drip when: You need sophisticated automation. Customer segmentation and lead scoring matter. You have complex customer journeys. Your team has email marketing expertise.

For SaaS Companies

Neither platform is built for SaaS. Both focus on e-commerce with shopping carts, products, and orders. For subscription businesses, consider Sequenzy with Stripe integration and billing-aware automation.

Frequently Asked Questions

Both integrate well with Shopify. Omnisend is easier to set up and more affordable. Drip offers deeper automation. Choose Omnisend for simplicity and value, Drip for sophisticated marketing.

Omnisend's automation is solid for common e-commerce workflows. It is not as deep as Drip's conditional logic and branching, but handles standard abandoned cart and post-purchase flows well.

No, Drip focuses on email and SMS. Omnisend includes web push notifications in their platform. If push matters, you would need a separate tool with Drip.

Both have native SMS. Omnisend uses a credit system. Drip has straightforward per-message pricing. Both work well for e-commerce SMS campaigns.

Drip assigns scores based on engagement, purchase history, and custom events. This helps identify your most valuable customers and target them appropriately. Omnisend lacks this feature.

At 10k subscribers, Omnisend saves about $22/month compared to Drip. The savings are modest. Choose based on features rather than price at this scale.

Omnisend is generally easier with a cleaner interface and simpler feature set. Drip is more powerful but requires more time to master the automation capabilities.

Technically yes, but it creates complexity and duplicate contacts. Most stores pick one platform based on their automation needs.

Export your contacts and purchase history from Omnisend. Import into Drip and map fields. Rebuild automations in Drip's visual builder. You will gain more sophisticated conditional logic. Connect Shopify to sync product data. Note that push notifications are not available in Drip.

Export contacts from Drip including tags and custom fields. Import into Omnisend with field mapping. Rebuild workflows in Omnisend's automation builder. You may need to simplify complex conditional logic. Gain access to push notifications but lose lead scoring and RFM analysis.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com