SendervsConvertKit

Sender vs ConvertKit

E-commerce value vs creator simplicity

TL;DR

Sender offers exceptional value at ~$45/month for 10k contacts with SMS marketing, 1600+ templates, and e-commerce integrations. ConvertKit costs $66/month with creator-focused features like paid newsletters and simple automation. Choose Sender for e-commerce and budget. Choose ConvertKit for creator businesses.

Key Differences

The main things that set these tools apart

Target Market

Sender is built for e-commerce and general marketing. ConvertKit is built specifically for creators like bloggers, podcasters, and newsletter writers. Choose based on your business type.

Pricing
Sender wins

Sender is cheaper at ~$45/month vs ConvertKit's $66/month for 10k subscribers. However, ConvertKit offers more free subscribers (10k vs 2.5k) though with limited features.

E-commerce Integration
Sender wins

Sender has deep Shopify and WooCommerce integrations with abandoned cart, product recommendations, and e-commerce automations. ConvertKit's e-commerce integrations are basic.

Creator Monetization
ConvertKit wins

ConvertKit has built-in paid newsletters, tip jars, and digital product sales. Sender has no creator monetization features. For creators wanting to monetize, ConvertKit is purpose-built.

SMS Marketing
Sender wins

Sender includes SMS marketing capabilities. ConvertKit does not offer SMS. For omnichannel campaigns, Sender provides more options.

Email Design Philosophy

Sender has 1600+ rich templates for designed emails. ConvertKit intentionally keeps emails simple and text-focused for better deliverability. Different philosophies for different needs.

Pricing Comparison

At 10,000 subscribers

Sender
~$45/month

Standard plan with email automation, SMS extra

Visit Sender
ConvertKit
$66/month

Creator plan with automation

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, no SMS or e-commerce

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
ConvertKit
Sequenzy
Free Plan & Value
Free subscribers
2,500 subscribers
10,000 subscribers
14-day trial
Free features
15k emails, basic automation
Landing pages, forms only
Trial only
Price at 10k
~$45/month
$66/month
$49/month
Templates
1600+ templates
Minimal (text-focused)
AI-generated
Creator Features
Paid newsletters
Built-in subscriptions
Tip jar / donations
Built-in
Digital products
Commerce features
Creator network
Recommendations
E-commerce
Shopify integration
Deep integration
Basic
WooCommerce integration
Deep integration
Basic
Abandoned cart
Limited
Product recommendations
Marketing Channels
Email marketing
SMS marketing
Built-in
Landing pages
Basic
Good builder
Forms
Sign-up forms
Various embed options
Basic
Automation & Design
Visual automation
Visual builder
Visual builder
Visual builder
Tag-based system
Tags + lists
Tags only (no lists)
Tags + segments
Email design
Rich templates
Simple, text-focused
Visual builder
A/B testing
Subject lines

Best For

When to choose each tool

Choose Sender if you...
  • E-commerce stores on Shopify/WooCommerce
  • Businesses wanting email and SMS together
  • Teams needing rich email templates
  • Budget-conscious marketers
  • Product-based businesses
Choose ConvertKit if you...
  • Bloggers and newsletter writers
  • Podcasters and YouTubers
  • Creators selling digital products
  • Writers wanting paid newsletters
  • Anyone building a personal brand
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting SaaS-specific features

When to Consider Sequenzy Instead

SaaS is Different from E-commerce and Creators

Sender is for e-commerce. ConvertKit is for creators. Neither understands software subscriptions. Sequenzy integrates with Stripe for subscription-aware automation.

Modern SaaS Focus

Sequenzy is built specifically for SaaS companies. Trial conversions, churn prevention, and billing-triggered automations that neither Sender nor ConvertKit offers.

Try Sequenzy Free

Overview

Sender and ConvertKit serve completely different markets. Sender is built for e-commerce businesses with Shopify/WooCommerce integrations and SMS marketing. ConvertKit is built for creators with paid newsletters and monetization tools.

Choose based on your business type, not just features.

The Core Difference

Sender is e-commerce focused. Rich templates, product integrations, abandoned cart automation, SMS marketing. It helps stores sell more products through email and text.

ConvertKit is creator focused. Simple text emails, paid newsletters, tip jars, digital products. It helps writers, podcasters, and YouTubers build and monetize their audiences.

Pricing: ~$45 vs $66 at 10K

At 10,000 subscribers, Sender costs around $45/month and ConvertKit costs $66/month. Sender is about 30% cheaper.

The free tiers have different trade-offs. ConvertKit offers 10,000 free subscribers but only for basic sending (no automation). Sender offers 2,500 free subscribers with 15,000 emails and basic automation included.

Where Sender Wins

Pricing: 30% cheaper at the 10k subscriber tier.

E-commerce: Deep Shopify and WooCommerce integrations with abandoned cart and product automations.

SMS Marketing: Built-in SMS capabilities. ConvertKit has no SMS.

Templates: 1600+ rich email templates. ConvertKit intentionally keeps emails minimal.

A/B Testing: Full A/B testing capabilities. ConvertKit only tests subject lines.

Where ConvertKit Wins

Paid Newsletters: Built-in paid subscription features for monetizing content.

Creator Tools: Tip jars, digital product sales, creator recommendations network.

Free Subscriber Limit: 10,000 free subscribers (though limited features) vs 2,500.

Simplicity: Tag-only organization without complex lists. Simpler for non-technical users.

Landing Pages: Better landing page builder for capturing leads.

Different Philosophies

Sender believes in rich, designed emails with lots of templates. ConvertKit believes simple, text-focused emails perform better and feel more personal.

Neither is wrong - they serve different audiences. E-commerce customers expect polished promotional emails. Newsletter readers often prefer simple, authentic content.

For SaaS Companies

Neither Sender nor ConvertKit is built for SaaS. Sender is for e-commerce, ConvertKit is for creators.

If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. SaaS-specific features that neither platform offers.

Frequently Asked Questions

They serve different markets. Sender is better for e-commerce with Shopify/WooCommerce integration and SMS. ConvertKit is better for creators with paid newsletters and monetization tools.

No. Sender focuses on e-commerce and marketing. ConvertKit has built-in paid newsletter subscriptions, tip jars, and digital product sales.

No. ConvertKit focuses on email only. Sender includes SMS marketing capabilities.

ConvertKit offers 10,000 free subscribers but with limited features (no automation). Sender offers 2,500 subscribers with 15,000 emails and basic automation included.

Sender costs around $45/month. ConvertKit costs $66/month. Sender is about 30% cheaper.

Sender has 1600+ rich templates. ConvertKit intentionally uses minimal templates, focusing on simple text-based emails. Different design philosophies.

Sender has deep Shopify and WooCommerce integrations with e-commerce automations. ConvertKit's e-commerce features are basic. Sender wins for e-commerce.

ConvertKit is designed for bloggers and content creators with paid newsletters, landing pages, and simple automation. Sender is more suited for product-based businesses.

Export contacts from Sender as CSV. Import into ConvertKit and map fields. Rebuild automations. Note that SMS campaigns and rich templates won't transfer.

Export subscribers from ConvertKit. Import into Sender and map fields. Rebuild automations. You'll gain SMS and templates but lose paid newsletter features.

Neither. Sender is for e-commerce, ConvertKit is for creators. SaaS companies should consider Sequenzy for Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com