SendervsDrip

Sender vs Drip

Budget value vs e-commerce CRM

TL;DR

Sender (~$50/mo at 10k) offers solid e-commerce email with SMS marketing included at a fraction of Drip's price ($184/mo at 10k). Drip is a specialized e-commerce CRM with advanced automation, revenue tracking, and deeper behavioral segmentation. Choose Sender for budget value with SMS. Choose Drip for sophisticated e-commerce automation.

Key Differences

The main things that set these tools apart

Price-to-Value
Sender wins

Sender costs ~$50/month at 10k subscribers vs Drip's $184/month - about 73% savings. Sender includes SMS marketing while Drip discontinued SMS for new users. For budget-conscious stores, Sender offers remarkable value.

E-commerce Sophistication
Drip wins

Drip is a dedicated e-commerce CRM with advanced behavioral segmentation, detailed revenue tracking, and sophisticated automation workflows. Sender covers e-commerce basics but isn't as specialized or powerful for data-driven marketing.

SMS Marketing
Sender wins

Sender includes SMS marketing in their plans. Drip discontinued SMS for new customers. If you need SMS for order notifications, cart recovery, or promotions, Sender is the choice between these two.

Automation Power
Drip wins

Drip's automation is more sophisticated with advanced branching, behavioral triggers, and e-commerce-specific workflows. Sender's automation is good for fundamentals but less powerful for complex scenarios.

Template Library
Sender wins

Sender offers 1600+ email templates - one of the largest libraries available. Drip has good templates but fewer options. For variety of starting points, Sender wins.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Pro plan with SMS, automation, all features

Visit Sender
Drip
$184/month

All features included at every tier

Visit Drip
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Drip
Sequenzy
E-commerce Integration
Shopify integration
Good
Deep integration
WooCommerce integration
Revenue attribution
Basic
Detailed per-campaign
Stripe MRR
Customer behavior tracking
Basic
Advanced
Event-based
Product recommendations
Basic recommendations
Marketing Features
SMS marketing
Included
Discontinued for new users
Email templates
1600+ templates
Good library
SaaS templates
Visual automation
Advanced
Segmentation
Good
Advanced behavioral
Event-based
A/B testing
Platform Approach
Platform focus
General + e-commerce
E-commerce CRM
SaaS
Learning curve
Easy
Moderate
Easy
Feature access
All tiers
All features at every tier
All tiers
Automation depth
Good
Advanced
Event-based
Pricing & Value
Free plan
2,500 subs, 15k emails
14-day trial only
14-day trial
Price at 10k
~$50/mo
$184/mo
$49/mo
SMS included
No (discontinued)
Pricing simplicity
Simple
Simple subscriber-based
Simple tiers

Best For

When to choose each tool

Choose Sender if you...
  • Budget-conscious e-commerce stores
  • Businesses needing SMS marketing
  • Small to medium online stores
  • Teams wanting extensive templates
  • Stores with simpler automation needs
Choose Drip if you...
  • E-commerce brands wanting CRM capabilities
  • Stores needing advanced behavioral segmentation
  • Data-driven marketers
  • Businesses wanting detailed revenue tracking
  • Teams that will use sophisticated automation
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Stripe-integrated subscription businesses
  • Software companies needing behavioral automation
  • Teams wanting unified transactional + marketing

Note: Sequenzy Is for SaaS, Not E-commerce

Different Business Model

Sequenzy is built for SaaS companies with Stripe integration, not e-commerce stores. If you sell products through Shopify or WooCommerce, stick with Sender or Drip.

Stripe vs E-commerce Platforms

Where Drip and Sender integrate with Shopify for carts and orders, Sequenzy integrates with Stripe for trials, subscriptions, and MRR-based automation.

Competitive Pricing for SaaS

At $49/month for 10k contacts, Sequenzy matches Sender's pricing but with SaaS-specific features instead of e-commerce capabilities.

Try Sequenzy Free

Overview

Sender and Drip serve e-commerce stores at different price points and sophistication levels. Sender is budget-friendly with 1600+ templates, SMS marketing, and solid e-commerce integrations. Drip is a dedicated e-commerce CRM with advanced automation and behavioral segmentation.

The Price Gap

The difference is significant: Sender costs ~$50/month at 10k subscribers vs Drip's $184/month. That's about 73% savings. Plus Sender includes SMS marketing - Drip discontinued SMS for new customers. The question is whether Drip's advanced features justify the premium.

Where Drip Excels

E-commerce sophistication is Drip's strength. Advanced behavioral segmentation lets you target customers based on detailed purchase history and browsing patterns. Revenue tracking shows exactly which campaigns drive sales. Automation workflows are more powerful with complex branching logic.

Drip is a CRM first, email tool second. For data-driven e-commerce marketers who want to optimize every campaign for revenue, Drip's depth matters.

Where Sender Excels

Value is Sender's superpower. 73% savings is substantial for businesses watching costs. SMS marketing is included - critical for order notifications, cart recovery, and promotions. 1600+ templates provide extensive starting points.

Sender covers e-commerce fundamentals well: abandoned cart flows, welcome sequences, product recommendations, and Shopify/WooCommerce integrations. For stores with straightforward needs, Sender delivers the essentials.

SMS Marketing

Sender includes SMS marketing. Drip discontinued SMS for new customers - a significant gap. If omnichannel marketing with both email and SMS matters to your store, Sender is the only choice between these two.

For SaaS Companies

Neither Sender nor Drip is built for SaaS. Both focus on e-commerce with cart abandonment and product-based workflows. SaaS companies needing Stripe integration and subscription-based automation should consider Sequenzy instead.

Making the Choice

Choose Sender for budget value with SMS - solid e-commerce email at a fraction of Drip's price. Choose Drip for sophisticated e-commerce automation and CRM capabilities - worth the premium if you'll use advanced behavioral segmentation and revenue tracking.

Frequently Asked Questions

No, not for new customers. Drip discontinued SMS for new signups. Existing users who set it up previously can continue using it, but new users cannot access SMS. If you need SMS, choose Sender.

Yes, for stores with straightforward needs. Sender handles abandoned cart flows, welcome sequences, and basic segmentation well. Drip is more sophisticated for advanced behavioral marketing and revenue optimization.

Drip is a specialized e-commerce CRM with advanced behavioral tracking, sophisticated automation, and detailed revenue attribution. These capabilities justify the premium for stores that will use them to optimize marketing ROI.

Drip. More advanced branching logic, deeper behavioral triggers, and sophisticated e-commerce-specific workflows. Sender's automation handles fundamentals but isn't as powerful for complex scenarios.

Yes. Sender's free plan includes 2,500 subscribers and 15,000 emails/month. Drip only offers a 14-day trial with no ongoing free tier.

Sender with 1600+ templates vs Drip's more focused library. Sender offers more variety for different industries and use cases.

Yes. Many stores start with Sender for budget reasons and migrate to Drip as they scale and need more sophisticated automation. Export subscribers, rebuild automations, and expect a significant price increase but more powerful features.

Export your subscribers from Sender. Import into Drip and map custom fields. Connect your e-commerce platform for product data sync. Rebuild automations as Drip workflows - you'll gain advanced behavioral segmentation and revenue tracking. Note that SMS won't be available in Drip for new users.

Export your subscribers from Drip. Import into Sender. Rebuild email templates using Sender's extensive library. Recreate automations in Sender's workflow builder - you'll lose some automation sophistication but gain SMS marketing and save about 73% monthly.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Sender vs Klaviyo

Compare these two popular email tools

Drip vs Mailchimp

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com