SendervsLoops

Sender vs Loops

Budget e-commerce email + SMS vs modern SaaS platform

TL;DR

Sender offers budget-friendly email + SMS with e-commerce integrations and a generous free tier (2,500 subscribers) at ~$50/month for 10k contacts. Loops is a modern SaaS-focused platform with transactional email included at ~$99/month for 10k contacts. Choose Sender for e-commerce with SMS. Choose Loops for SaaS with unified transactional + marketing.

Key Differences

The main things that set these tools apart

Target Audience

Sender is built for e-commerce and SMBs with Shopify/WooCommerce integrations. Loops is built for SaaS companies with event-based automation. Choose based on your business model.

Price Point
Sender wins

Sender costs ~$50/month at 10k contacts. Loops costs ~$99/month. Sender is about half the price but lacks SaaS-specific features and transactional email.

SMS Marketing
Sender wins

Sender includes native SMS marketing. Loops is email-only. For multi-channel marketing with SMS, Sender is the only option.

Transactional Email
Loops wins

Loops includes free transactional email with paid plans. Sender's transactional capabilities are limited. For SaaS needing marketing + transactional, Loops is more complete.

E-commerce Integration
Sender wins

Sender has Shopify, WooCommerce, and abandoned cart features. Loops has no e-commerce integrations. For online stores, Sender is the clear choice.

Modern Developer Experience
Loops wins

Loops has a modern API, clean design, and fast setup built for developers. Sender is more traditional. For SaaS dev teams, Loops feels more native.

Pricing Comparison

At 10,000 contacts

Sender
~$50/month

Standard plan with email + SMS, 1600+ templates.

Visit Sender
Loops
~$99/month

Per contact pricing, unlimited sends, free transactional.

Visit Loops
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Loops
Sequenzy
Pricing & Free Tier
Free Plan
2,500 subs, 15k emails
1,000 contacts, 4k emails
14-day trial
Cost at 10k
~$50/month
~$99/month
$49/month
Transactional Email
Limited
Free with paid plans
Included
Email Sends
Plan-based limits
Unlimited
Unlimited
Target Audience
Built For
E-commerce / SMB
SaaS companies
SaaS / subscription
Product Events
E-commerce events
SaaS events
Stripe events
Developer Experience
Basic
Modern API
Developer-friendly
Marketing Channels
Email Marketing
SMS Marketing
Built-in
Landing Pages
Push Notifications
E-commerce Features
Shopify Integration
WooCommerce
Abandoned Cart
Product Recommendations
Basic
SaaS Features
Event-Based Triggers
E-commerce focused
SaaS-focused
Stripe-focused
Stripe Integration
Limited
Native OAuth
Subscription Events
Via events API
Native
Transactional Email
Limited
Included free
Included
Templates & Design
Template Library
1600+ templates
Minimal
Component library
Email Builder
Drag-and-drop
Clean, modern
Visual builder
Design Aesthetic
General purpose
Modern, minimal
Clean
Automation
Workflow Builder
Good
Simple, clean
Good
A/B Testing
Segmentation
Standard
Events-based
Behavior-based

Best For

When to choose each tool

Choose Sender if you...
  • E-commerce businesses
  • SMBs wanting email + SMS
  • Shopify/WooCommerce stores
  • Budget-conscious marketing teams
  • Businesses needing lots of templates
Choose Loops if you...
  • SaaS companies
  • Developer-focused teams
  • Startups wanting fast setup
  • Companies needing transactional email
  • Teams valuing modern design
Choose Sequenzy if you...
  • SaaS with Stripe billing
  • Subscription businesses
  • Companies needing payment-triggered emails
  • Teams wanting native Stripe integration

When to Consider Sequenzy Instead

Native Stripe Integration

Neither Sender nor Loops has native Stripe OAuth integration. Sequenzy connects directly to Stripe for payment-triggered emails - trial started, payment failed, subscription upgraded.

Best Value for SaaS

At $49/month for 10k contacts, Sequenzy is cheaper than both Sender (~$50) and Loops (~$99) while being built specifically for subscription businesses.

Unified Transactional + Marketing

Like Loops, Sequenzy includes transactional email. Unlike Loops, it has native payment integration. For SaaS email that understands subscriptions, Sequenzy is purpose-built.

Try Sequenzy Free

Overview

Sender and Loops target different markets. Sender is a budget-friendly e-commerce platform with email + SMS. Loops is a modern SaaS-focused email platform. See our Loops comparison for more context.

Different Business Models

This comparison is about choosing the right tool for your business type:

  • E-commerce/SMB: Sender has Shopify, WooCommerce, abandoned cart, SMS, and 1600+ templates
  • SaaS: Loops has event-based automation, modern API, and free transactional email

Price Comparison

At 10,000 contacts, Sender costs ~$50/month while Loops costs ~$99/month. Sender is about half the price, but Loops includes unlimited sends and transactional email. For SaaS companies, Loops' transactional inclusion may justify the higher price.

SMS Marketing

Sender includes native SMS marketing. Loops is email-only. If you need email + SMS from one platform, Sender is your only option here.

Transactional Email

Loops includes free transactional email with all paid plans - password resets, receipts, notifications. Sender's transactional capabilities are limited. For SaaS needing unified marketing + transactional, Loops is more complete.

E-commerce Features

Sender excels at e-commerce with Shopify and WooCommerce integrations, abandoned cart automation, and product-focused templates. Loops has zero e-commerce features. For online stores, Sender is the clear choice.

Developer Experience

Loops has a modern, clean API built for developers. Fast setup, modern design, event-based architecture. Sender is more traditional. For SaaS dev teams, Loops feels more native to how they work.

Template Libraries

Sender has 1600+ templates - one of the largest libraries available. Loops has minimal templates with a focus on clean, modern design. Different approaches: variety vs. quality.

For SaaS Companies

If you're a SaaS company, Loops is the better fit between these two. But neither has native Stripe integration. Sequenzy offers Stripe integration with payment-triggered automation at $49/month - cheaper than both and purpose-built for subscription businesses.

Making the Choice

Choose Sender for e-commerce, SMS marketing, and budget email marketing. Choose Loops for SaaS-focused email with transactional included. For SaaS with Stripe billing, consider Sequenzy.

Frequently Asked Questions

Yes. Sender costs ~$50/month at 10k contacts vs Loops at ~$99/month. However, Loops includes unlimited sends and free transactional email, which adds value for SaaS companies.

No. Loops is email-only. Sender includes native SMS marketing. For email + SMS from one platform, choose Sender.

Loops. It's built for SaaS with event-based automation, modern API, and free transactional email. Sender is built for e-commerce and general SMB marketing.

Sender has limited transactional capabilities. Loops includes free transactional email with all paid plans. For unified marketing + transactional, Loops is more complete.

Sender. It integrates with Shopify, WooCommerce, has abandoned cart, and 1600+ templates. Loops has no e-commerce features.

Yes. Loops offers 1,000 contacts with 4,000 monthly emails free. Sender offers a more generous free tier with 2,500 subscribers and 15,000 emails.

Sender with 1600+ templates. Loops has minimal templates with a focus on clean, modern design. For template variety, Sender wins.

Loops is designed for fast setup with modern developer experience. Sender is straightforward but more traditional. For SaaS teams, Loops feels faster.

Neither has native Stripe OAuth integration. Loops has limited Stripe support via events. Sender has no Stripe integration. For native Stripe, Sequenzy is the better choice.

Export subscribers from Sender. Import into Loops. Set up event tracking via Loops API. Note that SMS, e-commerce integrations, and most templates won't transfer. You'll gain transactional email and SaaS-focused features.

Export contacts from Loops. Import into Sender. Recreate automations. Note that transactional email will need another solution. You'll gain SMS marketing and e-commerce integrations.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com