SendervsMailerLite

Sender vs MailerLite

Budget e-commerce with SMS vs clean simplicity with landing pages

TL;DR

Sender offers native SMS and e-commerce integrations at budget prices with 1600+ templates. MailerLite has a cleaner interface, better landing pages, and strict approval process ensuring high deliverability. Choose Sender for SMS + e-commerce. Choose MailerLite for clean UX and landing pages.

Key Differences

The main things that set these tools apart

SMS Marketing
Sender wins

Sender includes native SMS marketing in its platform. MailerLite does not offer SMS. For businesses wanting email + SMS together, Sender is the clear choice.

Interface & UX
MailerLite wins

MailerLite has one of the cleanest interfaces in email marketing. The design is modern and intuitive. Sender is functional but not as polished.

Landing Pages
MailerLite wins

MailerLite's landing page builder is well-regarded with good templates and conversion features. Sender has landing pages but they are more basic.

Deliverability
MailerLite wins

MailerLite's strict approval process helps maintain high deliverability across the platform. Sender has good deliverability but the approval is less strict.

Pricing
Sender wins

Sender is cheaper at 10k subscribers (~$50 vs $73). Combined with a more generous free tier and included SMS, Sender offers better value for cost-conscious teams.

Template Volume
Sender wins

Sender offers 1600+ templates - significantly more than MailerLite. If template variety matters, Sender has more options.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Standard plan, email + SMS, e-commerce integrations.

Visit Sender
MailerLite
$73/month

Growing Business plan, full features, landing pages, website builder.

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
MailerLite
Sequenzy
Pricing & Free Tier
Free Plan Subscribers
2,500 subscribers
1,000 subscribers
None
Free Plan Emails
15,000/month
12,000/month
None
10k Contacts Cost
~$50/month
$73/month
$49/month
Approval Process
Standard
Strict
Standard
User Experience
Interface Design
Functional
Clean, modern
Modern
Learning Curve
Easy
Easy
Easy
Email Builder
Drag-and-drop
Clean drag-and-drop
Visual builder
Template Library
1600+ templates
Smaller, curated
Component library
Marketing Channels
SMS Marketing
Built-in
Landing Pages
Basic
Strong
Website Builder
Pop-ups & Forms
E-commerce
Shopify Integration
WooCommerce
Product Blocks
Abandoned Cart
Automation & Deliverability
Automation Workflows
Good
Good
SaaS-focused
Deliverability
Good
Excellent (strict approval)
Excellent
A/B Testing
Segmentation
Good
Good
Stripe-based
SaaS Features
Stripe Integration
Native OAuth
Subscription Events
Native
Transactional Email
Limited
Via MailerSend
Built-in

Best For

When to choose each tool

Choose Sender if you...
  • Businesses needing email + SMS together
  • E-commerce stores on tight budgets
  • Teams wanting lots of template options
  • Companies prioritizing low costs
  • Marketers wanting flexible free tier
Choose MailerLite if you...
  • Businesses valuing clean user experience
  • Teams needing strong landing pages
  • Companies wanting website builder included
  • Organizations prioritizing deliverability
  • Creators preferring polished interfaces
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Subscription businesses on Stripe
  • Software companies needing unified email
  • Teams seeking modern SaaS automation

When to Consider Sequenzy Instead

SaaS-Specific Focus

Neither Sender nor MailerLite has native Stripe integration. Sequenzy is built for SaaS with subscription lifecycle automation, MRR tracking, and trial conversion flows.

Unified Platform

Sender focuses on SMS + e-commerce. MailerLite on landing pages. Sequenzy offers unified transactional + marketing email for software businesses without e-commerce complexity.

Competitive Pricing

At $49/month for 10k subscribers, Sequenzy costs less than MailerLite and similar to Sender, but with SaaS-specific features neither offers.

Try Sequenzy Free

Overview

Sender and MailerLite are both affordable email marketing platforms but with different strengths. Sender emphasizes SMS and e-commerce at budget prices. MailerLite offers a cleaner interface with strong landing pages. See our MailerLite comparison for context.

SMS vs Landing Pages

The biggest difference is clear: Sender includes SMS marketing. MailerLite does not. If you need email + SMS from one platform, Sender is the obvious choice. If you need excellent landing pages, MailerLite wins.

Interface Quality

MailerLite has one of the cleanest, most modern interfaces in email marketing. Everything feels polished and intentional. Sender is functional and easy to use but less refined. For teams who value UX, MailerLite is more enjoyable to work with.

Pricing Comparison

At 10,000 subscribers, Sender costs around $50/month vs MailerLite's $73/month. Sender also has a more generous free tier (2,500 vs 1,000 subscribers). For pure cost savings, Sender wins.

Template Libraries

Sender offers 1600+ templates - one of the largest selections available. MailerLite has fewer templates but they tend to be more modern and curated. Quantity vs quality - both approaches have merit.

E-commerce Capabilities

Both platforms integrate with Shopify and WooCommerce. Both offer product blocks and abandoned cart automation. E-commerce features are comparable, though Sender's lower pricing makes it attractive for budget-conscious stores.

The Approval Process

MailerLite has a strict approval process that can reject accounts. This benefits approved users through better deliverability since the platform maintains higher standards. Sender's approval is less strict, making it easier to get started.

Website Building

MailerLite includes a website builder for simple sites and blogs. Sender does not offer this feature. If you need a basic website alongside email, MailerLite provides it.

For SaaS Companies

Neither platform is built for SaaS specifically. Both lack Stripe integration. Sequenzy offers Stripe integration with subscription-aware automation at competitive pricing for software businesses.

Making the Choice

Choose Sender for SMS marketing, more templates, and lower pricing. Choose MailerLite for cleaner UX, better landing pages, and included website building. Both are solid budget options with different strengths.

Frequently Asked Questions

Yes. Sender includes native SMS marketing in its platform with straightforward per-message pricing. MailerLite does not offer SMS at all.

Yes. MailerLite manually reviews accounts and can reject businesses in certain industries. This strictness helps maintain high deliverability for approved accounts.

Sender has more templates (1600+) while MailerLite has a smaller, more curated selection. If quantity matters, Sender wins. If quality curation matters, MailerLite wins.

MailerLite includes a website builder. Sender does not. If you need a simple website or blog, MailerLite offers this feature.

Both are beginner-friendly. MailerLite has a cleaner, more modern interface. Sender is functional but less polished. Most users find MailerLite's UX more enjoyable.

MailerLite. Its landing page builder is well-regarded with good templates and conversion optimization features. Sender's landing pages are more basic.

Yes. Sender integrates with Shopify and WooCommerce with product blocks, abandoned cart automation, and e-commerce-specific features at budget pricing.

Choose Sender if you need SMS marketing, want more templates, prefer lower pricing, or need a more generous free tier. These are Sender's main advantages.

Choose MailerLite if you value clean interfaces, need strong landing pages, want a website builder, or prioritize high deliverability through strict platform standards.

Export subscribers from MailerLite. Import into Sender. Recreate automations and landing pages. Consider that landing pages may need more work in Sender. You will gain SMS capabilities.

Export subscribers from Sender. Apply for MailerLite account - be prepared for approval process. Import subscribers. Rebuild automations. Note that SMS marketing will not be available.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com