SendXvsActiveCampaign

SendX vs ActiveCampaign

Budget simplicity vs enterprise automation power

TL;DR

SendX is 60% cheaper with unlimited sends but basic features. ActiveCampaign offers industry-leading automation and CRM at premium pricing. Choose SendX for budget email blasts, ActiveCampaign for sophisticated marketing automation. Sequenzy offers SaaS-specific features at mid-range pricing.

Key Differences

The main things that set these tools apart

Automation depth
ActiveCampaign wins

ActiveCampaign's automation is industry-leading with multi-branch conditionals, goals, wait conditions, and predictive actions. SendX has basic workflows. The gap is massive.

Built-in CRM
ActiveCampaign wins

ActiveCampaign includes a full CRM with deal pipelines, task management, and sales automation. SendX has no CRM. For sales teams, this is decisive.

Price
SendX wins

SendX is $59.99/mo vs ActiveCampaign's $155/mo at 10k subscribers. SendX is 60% cheaper. If budget is primary, this is significant.

Email volume
SendX wins

SendX offers unlimited sends. ActiveCampaign caps at 10x subscribers. For high-volume newsletters, SendX removes limits.

Pricing Comparison

At 10,000 subscribers

SendX
$59.99/month

Unlimited sends. ~$45/mo with annual billing.

Visit SendX
ActiveCampaign
$155/month

Plus plan with CRM. Lite starts at $79/mo but lacks key features.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

300k emails. Stripe integration, AI generation, transactional included.

Feature Comparison

Side-by-side feature breakdown

Feature
SendX
ActiveCampaign
Sequenzy
Pricing
Price at 10k
$59.99/mo
$155/mo (Plus)
$49/mo
Email sends
Unlimited
10x subscriber limit
300k/month
Free tier
Trial only
14-day trial
100 subscribers
Annual discount
25% off
~20% off
~10% off
Automation
Automation builder
Basic visual
Industry-leading
AI-powered
Conditional logic
Basic
Advanced multi-branch
Event-based
Predictive sending
Opti-Send
Predictive content + sending
Lead scoring
Built-in
CRM & Sales
Built-in CRM
Full CRM included
Deal pipelines
Sales automation
Site tracking
Basic
Advanced
Basic
SaaS Features
Stripe integration
Via Zapier
Via Zapier
Native OAuth
AI generation
Basic
Predictive content
Full sequences
MRR segmentation

Best For

When to choose each tool

Choose SendX if you...
  • Budget is the primary constraint
  • Simple email newsletters
  • High volume, low complexity needs
  • Don't need CRM or advanced automation
Choose ActiveCampaign if you...
  • Need sophisticated marketing automation
  • Want integrated CRM and sales
  • Complex customer journeys
  • Can justify premium pricing
Choose Sequenzy if you...
  • Running a SaaS or subscription business
  • Want AI to generate email sequences
  • Need native Stripe integration
  • Mid-range budget with SaaS-specific needs

When to Consider Sequenzy Instead

SaaS-Specific Features

Neither SendX nor ActiveCampaign has native Stripe integration. Sequenzy syncs subscription data, MRR, and churn signals directly from your payment provider.

AI Sequence Generation

ActiveCampaign has predictive content but can't generate complete sequences. Sequenzy creates full email flows from descriptions.

Better SaaS Value

At $49/month for 10,000 subscribers (120k emails), Sequenzy is cheaper than ActiveCampaign while offering features designed specifically for subscription businesses.

Try Sequenzy Free

Overview

SendX and ActiveCampaign target fundamentally different markets. SendX offers budget email marketing with unlimited sends. ActiveCampaign is a premium marketing automation platform with integrated CRM.

See our SendX comparison and ActiveCampaign comparison for individual deep dives.

The Price Gap

At 10,000 subscribers:

  • SendX: $59.99/month
  • ActiveCampaign Plus: $155/month

SendX is 60% cheaper. But ActiveCampaign includes dramatically more capability.

When SendX Makes Sense

Pure Budget Constraint

If email marketing is a cost line you want to minimize, SendX delivers core functionality at low cost. Not everyone needs sophisticated automation.

High Volume, Simple Needs

SendX's unlimited sends work well for newsletters and broadcasts. If you just need to send emails to a list regularly, why pay for unused automation?

Getting Started

SendX's simplicity means faster setup. You can be sending within an hour. ActiveCampaign's power takes time to leverage.

When ActiveCampaign Wins

Sophisticated Automation

ActiveCampaign's automation builder is industry-leading. Multi-branch conditionals, goals, wait conditions, predictive actions—this is enterprise-grade capability at non-enterprise prices.

Integrated CRM

Built-in CRM with deal pipelines, task management, and sales automation. For teams that need email + sales in one platform, this integration is valuable.

Customer Journeys

ActiveCampaign excels at mapping complex customer journeys with automated touchpoints. If your marketing requires sophisticated nurturing, ActiveCampaign delivers.

Better Deliverability

ActiveCampaign has stronger sender reputation and infrastructure. For critical business communications, deliverability matters.

For SaaS Companies

Neither platform has native subscription business features:

  • No direct Stripe integration (Zapier required)
  • No MRR or LTV segmentation
  • No subscription lifecycle triggers

ActiveCampaign's automation can be configured for SaaS use cases but requires manual setup. For native SaaS features, Sequenzy offers Stripe integration and AI sequences at $49/month for 10,000 subscribers (120k emails).

The Verdict

Choose SendX if budget is primary and you need simple email newsletters with unlimited sends.

Choose ActiveCampaign if you need sophisticated automation, integrated CRM, or complex customer journeys worth the premium.

Choose Sequenzy if you run a SaaS and need subscription-aware automation with native Stripe integration.

For other options, see SendX alternatives or ActiveCampaign alternatives.

Frequently Asked Questions

For sophisticated marketing automation and CRM needs, yes. ActiveCampaign's automation is dramatically more capable. For simple newsletters, no—SendX handles basic email adequately at lower cost.

No. SendX has basic visual workflows. ActiveCampaign has industry-leading automation with multi-branch conditionals, goals, predictive actions, and deep CRM integration. Different leagues.

No, ActiveCampaign caps sends at 10x your subscriber count. SendX offers truly unlimited sends. For high-frequency senders, this matters.

ActiveCampaign has stronger deliverability infrastructure and reputation. SendX reviews are mixed. For critical business email, ActiveCampaign is more reliable.

If you already have a CRM (HubSpot, Salesforce), probably not. If you need integrated email + CRM + sales, ActiveCampaign's bundled approach is compelling.

Yes, but ActiveCampaign's automation can't be replicated in SendX. Moving from simple to complex is easier than vice versa.

ActiveCampaign has deep e-commerce integrations and abandoned cart automation. SendX is basic. For serious e-commerce, ActiveCampaign or Klaviyo.

Yes, SendX's simplicity is beginner-friendly. ActiveCampaign's power comes with complexity. Start simple, upgrade when needed.

Neither has native subscription features. ActiveCampaign's automation is more capable for complex journeys. For native Stripe integration, consider Sequenzy.

For small sales teams, yes. ActiveCampaign's CRM handles deals, tasks, and pipelines. Enterprise sales teams still need dedicated CRM.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com