SendXvsLoops

SendX vs Loops

Budget email blasts vs modern SaaS platform

TL;DR

SendX is cheaper with unlimited sends but generic features. Loops is built for SaaS with beautiful transactional emails, modern API, and unified marketing + transactional. Choose SendX for budget volume, Loops for modern SaaS stack. Sequenzy adds Stripe integration neither has.

Key Differences

The main things that set these tools apart

Target market
Loops wins

Loops is built for SaaS and software companies. SendX is generic SMB email. For software businesses, Loops understands your use case better.

Transactional + marketing
Loops wins

Loops unifies marketing and transactional email in one platform. SendX requires separate SendPost for transactional. Unified is simpler for SaaS.

Developer experience
Loops wins

Loops has a modern, clean API and developer-friendly approach. SendX is adequate but not developer-focused. Engineers prefer Loops.

Email volume
SendX wins

SendX offers unlimited sends. Loops has plan-based limits. For high-volume newsletters, SendX removes constraints.

Pricing Comparison

At 10,000 subscribers

SendX
$59.99/month

Unlimited sends. ~$45/mo with annual billing.

Visit SendX
Loops
$49/month

Unified marketing + transactional. Free tier for 1,000 contacts.

Visit Loops
Sequenzy

The SaaS alternative

$49/month

300k emails. Native Stripe integration, AI generation.

Feature Comparison

Side-by-side feature breakdown

Feature
SendX
Loops
Sequenzy
Pricing
Price at 10k
$59.99/mo
$49/mo
$49/mo
Free tier
Trial only
1,000 contacts
100 subscribers
Email sends
Unlimited
Based on plan
300k/month
Transactional included
Separate (SendPost)
Unified
Unified
SaaS Focus
Built for SaaS
Unified transactional
Event-based triggers
Basic
Native
Native + Stripe
Developer experience
Adequate
Excellent
Good
Design & Experience
Default email design
Basic templates
Beautiful defaults
Clean templates
Modern UI
Functional
Polished
Modern
API quality
Adequate
Excellent
Good
Key Features
Stripe integration
Via Zapier
Via Zapier
Native OAuth
AI generation
Basic
Full sequences
Push notifications
Browser push

Best For

When to choose each tool

Choose SendX if you...
  • Unlimited sends is essential
  • Budget is primary concern
  • Non-tech business
  • Don't need transactional email
Choose Loops if you...
  • Building a SaaS product
  • Want unified transactional + marketing
  • Value modern developer experience
  • Appreciate beautiful default designs
Choose Sequenzy if you...
  • Running a SaaS with Stripe billing
  • Want AI to generate email sequences
  • Need native payment provider integration
  • Want subscription-aware automation

When to Consider Sequenzy Instead

Native Stripe Integration

Both SendX and Loops require Zapier for Stripe. Sequenzy has native OAuth integration—sync MRR, subscription status, and billing events directly.

AI Sequence Generation

Loops focuses on clean design. Sequenzy generates complete email sequences—onboarding, retention, win-back—from descriptions. Different strengths.

Subscription Automation

Sequenzy triggers emails on subscription events: trial starting, payment failed, cancellation, churn. Native to the platform, not via Zapier.

Try Sequenzy Free

Overview

SendX and Loops target different users. SendX is a budget email platform for general SMB needs. Loops is a modern email platform designed specifically for SaaS companies, combining marketing and transactional email with beautiful defaults and a developer-friendly approach.

See our SendX comparison and Loops comparison for individual deep dives.

Different Design Philosophies

SendX: Maximize email volume at minimum cost. General-purpose, no specific industry focus. Traditional email marketing features.

Loops: Beautiful email for modern software companies. Unified marketing + transactional. Clean API for developers. SaaS-native event triggers.

Loops' Modern Approach

Built for SaaS

Loops assumes you're building software. Event-based triggers, transactional email included, API-first design. The platform understands SaaS use cases.

Unified Platform

Marketing and transactional email in one product. One dashboard, one integration, one contact list. SendX separates these into SendX and SendPost—two products to manage.

Beautiful Defaults

Loops emails look professional without customization. Modern, clean designs that reflect well on your software brand. SendX templates are functional but dated.

Developer Experience

Clean API, excellent documentation, modern design patterns. Developers prefer working with Loops. SendX API is adequate but not a strength.

SendX's Strengths

Unlimited Sends

SendX removes send limits entirely. For businesses with high email volume (daily newsletters, frequent broadcasts), unlimited is meaningful.

Lower Complexity

SendX is simpler if you don't need SaaS-specific features. Traditional email marketing without the developer focus.

Browser Push

SendX includes web push notifications. Additional channel for engagement. Loops is email only.

For SaaS Companies

Both platforms work for SaaS, but with gaps:

Loops: SaaS-focused but no native Stripe integration. Requires Zapier for payment events.

SendX: Generic without SaaS understanding. Also requires Zapier for Stripe.

For native Stripe integration with MRR segmentation and subscription triggers, Sequenzy offers subscription-aware automation and AI sequences at $49/month for 10,000 subscribers (120k emails).

The Verdict

Choose Loops if you're building SaaS, want unified marketing + transactional, and value modern developer experience. Beautiful defaults and SaaS-native design.

Choose SendX if you need unlimited sends, budget is primary, or you're not a software business. Generic but affordable.

Choose Sequenzy if you run a SaaS with Stripe billing and need native subscription integration with AI email generation.

For more options, see Loops alternatives or SendX alternatives.

Frequently Asked Questions

Yes, Loops was designed specifically for software companies. Unified marketing + transactional, event-based triggers, modern API. The design philosophy assumes you're building software.

Loops is $49/mo vs SendX's $59.99/mo at 10k contacts. Loops is cheaper. Plus, Loops includes transactional email; SendX requires separate SendPost.

Not in the main product. SendX separates marketing (SendX) and transactional (SendPost). Two products, two dashboards, two integrations. Loops unifies them.

Loops has beautiful default designs that look professional without customization. SendX templates are functional but dated. Loops wins on aesthetics.

Yes, Loops was built API-first for developers. Clean documentation, modern design patterns. SendX API is adequate but not developer-focused.

No, Loops has plan-based send limits. SendX offers truly unlimited. For high-volume non-SaaS use, SendX removes constraints.

Similar core capability. Loops' event-based approach is natural for SaaS product events. SendX automation works but isn't SaaS-native.

No. Both require Zapier or custom integration for Stripe. Sequenzy offers native Stripe OAuth if this is important.

SendX includes browser push; Loops doesn't. For re-engaging visitors, push adds a channel. Most SaaS companies focus on email, making this less critical.

Loops has a better free tier (1,000 contacts) and is designed for SaaS. Start with Loops for product-market fit, consider Sequenzy when Stripe integration matters.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com