Overview
Userlist and ConvertKit serve completely different markets. Userlist is built for B2B SaaS companies with company accounts and lifecycle automation. ConvertKit is a creator platform with paid newsletters, digital products, and audience growth tools. See our ConvertKit comparison for detailed analysis.
If you are building a SaaS product, use Userlist. If you are a creator, use ConvertKit. The decision is that simple.
Pricing Comparison
The pricing is similar:
- Userlist: $99-149/month for 10,000 users
- ConvertKit: $139/month for 10,000 subscribers (Creator plan)
- Sequenzy: $49/month for 10,000 contacts with native Stripe integration
ConvertKit has a significant advantage with its free tier for up to 10,000 subscribers, though with limited features. Check our pricing page for details.
Where Userlist Wins
B2B SaaS focus
Userlist understands B2B. Companies and users are separate entities. You can trigger automations when a company completes onboarding, hits usage milestones, or has multiple users join. ConvertKit has no company concept.
In-app messaging
Userlist includes in-app messages for product onboarding and announcements. ConvertKit is email and landing pages only.
User-company relationships
Track which users belong to which companies. Segment by company attributes. Trigger emails based on company behavior. This is core to B2B SaaS, and Userlist handles it natively.
Where ConvertKit Wins
Creator monetization
Paid newsletters, tip jars, and digital product sales are built into ConvertKit. If you want to monetize content directly, ConvertKit makes it easy.
Creator network
Cross-promote with other creators to grow your audience. This organic growth feature has helped many creators build substantial subscriber bases.
Free tier
10,000 subscribers free (with limited features). Userlist requires payment from day one. For creators starting out, ConvertKit's free tier is generous.
Landing pages
Beautiful, conversion-focused landing pages included. Userlist has no landing page builder.
The Platform Choice
These platforms do not compete. If you run a B2B SaaS company, Userlist gives you company accounts, behavioral triggers, and in-app messaging. ConvertKit would be a poor choice.
If you are a creator, blogger, or publisher, ConvertKit gives you monetization, audience growth, and beautiful emails. Userlist would be a poor choice.
For SaaS on Stripe
Userlist requires Zapier for Stripe integration. ConvertKit's Stripe integration is for creator commerce (paid newsletters), not subscription billing.
Sequenzy offers native Stripe integration for SaaS subscription events, including trial starts, upgrades, cancellations, and MRR tracking. It costs 50-65% less than either platform while offering features purpose-built for subscription businesses.