Zoho CampaignsvsConvertKit

Zoho Campaigns vs ConvertKit

Business email vs creator economy

TL;DR

ConvertKit is built for creators with features like paid newsletters, digital products, and creator-focused automation. Zoho Campaigns is general business email marketing that shines with Zoho CRM. At 10k contacts, Zoho costs $40 vs ConvertKit's $119. Choose based on whether you are a creator or a business.

Key Differences

The main things that set these tools apart

Target Audience

ConvertKit is built specifically for creators, bloggers, and newsletter writers. Features like paid newsletters, digital products, and creator network make sense for that audience. Zoho Campaigns is general business email marketing. Choose based on what you are building.

Pricing
Zoho Campaigns wins

Zoho Campaigns costs $40/month at 10k contacts. ConvertKit costs $119/month for Creator Pro. That is nearly 3x the price. ConvertKit justifies this with creator-specific features, but if you do not need them, Zoho is much cheaper.

Email Design
Zoho Campaigns wins

Zoho Campaigns offers full drag-and-drop design with 240+ templates. ConvertKit intentionally keeps emails simple and text-focused. If you want designed marketing emails, Zoho is better. If you want authentic-feeling creator newsletters, ConvertKit's approach works.

Creator Monetization
ConvertKit wins

ConvertKit lets you sell paid newsletter subscriptions and digital products directly. You can build your entire creator business on the platform. Zoho Campaigns has no monetization features. For creators wanting to monetize, ConvertKit is the only choice.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$40/month

Standard plan with automation, 240+ templates

Visit Zoho Campaigns
ConvertKit
$119/month

Creator Pro plan with advanced features

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
ConvertKit
Sequenzy
Creator Features
Paid newsletters
Digital product sales
Built-in commerce
Creator network
Newsletter recommendations
Tip jar/sponsorships
Email & Design
Email builder
Good drag-and-drop
Simple text-focused
Visual builder
Email templates
240+ templates
Minimal templates
Component library
A/B testing
Subject line only
Visual design options
Full design control
Text-focused
Full design
Automation & CRM
Automation workflows
Good
Good visual builder
Visual builder
CRM integration
Native Zoho CRM
Basic integrations
Stripe CRM
Tagging system
Standard
Advanced tag-based
Tag-based
Lead scoring
Via Zoho CRM
Stripe-based
Pricing & Value
Free plan
2,000 contacts
10,000 contacts (limited)
14-day trial
Price at 10k contacts
~$40/month
$119/month
$49/month
SMS marketing
Landing pages
Basic
Good for creators

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Traditional businesses needing email marketing
  • Companies using Zoho CRM
  • Teams wanting designed marketing emails
  • Budget-conscious organizations
  • Businesses that prioritize CRM integration
Choose ConvertKit if you...
  • Creators, bloggers, and newsletter writers
  • People building paid newsletter businesses
  • Creators selling digital products
  • Influencers and content creators
  • Anyone monetizing an audience through content
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting AI-generated email content

When to Consider Sequenzy Instead

SaaS Focus

Neither Zoho nor ConvertKit is built for SaaS. Sequenzy offers Stripe integration with automation based on subscriptions, trials, and MRR. If you are building software (not a newsletter or general business), Sequenzy fits.

AI Email Generation

Sequenzy generates entire email sequences with AI based on your product and goals. Both Zoho and ConvertKit require you to write everything manually.

Middle Ground Pricing

At $49/mo for 10k subscribers, Sequenzy sits between Zoho ($40) and ConvertKit ($119). If neither general business email nor creator tools fit, Sequenzy offers SaaS-specific value.

Try Sequenzy Free

Overview

Zoho Campaigns and ConvertKit serve fundamentally different audiences. ConvertKit is built for creators, bloggers, and newsletter writers with features like paid subscriptions and digital product sales. Zoho Campaigns is traditional business email marketing with CRM integration. See our ConvertKit comparison for more context.

This is not about which is better. It is about which fits what you are building.

The Creator Difference

ConvertKit is purpose-built for the creator economy:

  • Paid newsletters: Charge subscribers monthly for premium content
  • Digital products: Sell courses, ebooks, and downloads directly
  • Creator network: Get recommended by other newsletters
  • Tip jar: Accept one-time contributions from fans

Zoho Campaigns has none of these features. It is email marketing for businesses, not creator monetization.

Email Design Philosophy

Zoho Campaigns offers full drag-and-drop design with 240+ templates. You can create branded, designed marketing emails.

ConvertKit intentionally keeps emails simple and text-focused. The philosophy is that creator newsletters perform better when they feel personal, not like marketing. No elaborate templates.

If you want designed emails, Zoho wins. If you want authentic creator content, ConvertKit's approach may work better.

Pricing Difference

At 10,000 contacts:

  • Zoho Campaigns: ~$40/month
  • ConvertKit Creator Pro: $119/month

That is nearly 3x the price. ConvertKit's premium makes sense if you are monetizing a creator business. If you just need email marketing, the price difference is hard to justify.

CRM Integration

Zoho Campaigns integrates natively with Zoho CRM for deep contact sync, lead scoring, and deal tracking. ConvertKit has basic integrations but no native CRM depth.

For businesses where CRM-driven marketing matters, Zoho wins. For creators, CRM features are typically less relevant.

When Each Platform Shines

Choose Zoho Campaigns when: You are a business, not a creator. You want designed marketing emails. You use Zoho CRM. Budget matters and you do not need creator features.

Choose ConvertKit when: You are a creator, blogger, or newsletter writer. You want to monetize your audience directly. You prefer simple, text-focused emails. You value creator-specific tools and community.

For SaaS Companies

Neither platform is specifically designed for SaaS. ConvertKit is for creators. Zoho is general business email. Both lack subscription-aware automation and Stripe integration. If you are building software, Sequenzy offers Stripe integration with automation designed for SaaS use cases.

Frequently Asked Questions

ConvertKit is designed for creators and works best for that use case. You can use it for other purposes, but you will pay for creator features you do not need. For general business email, Zoho Campaigns or similar tools are more cost-effective.

ConvertKit includes creator-specific features like paid newsletters, digital product sales, and creator network. These features justify the premium for creators. If you do not need them, Zoho offers similar email capabilities at a lower price.

No, Zoho Campaigns is traditional email marketing without monetization features. For paid newsletters, you need ConvertKit, Beehiiv, or similar creator platforms.

Zoho Campaigns has 240+ designed templates. ConvertKit intentionally keeps emails simple and text-focused, believing this drives better engagement for creator content. For designed marketing emails, Zoho wins. For creator authenticity, ConvertKit's approach may work better.

No, Zoho Campaigns is email marketing only. ConvertKit has built-in commerce for digital product sales. If selling digital products is important, ConvertKit or dedicated e-commerce platforms are better.

Yes, ConvertKit has a free plan for up to 10,000 subscribers with limited features. Zoho Campaigns free plan covers 2,000 contacts with full email features. ConvertKit's free tier is generous for list size but restricted in functionality.

Both have solid automation. ConvertKit's visual automation builder is intuitive for creators. Zoho's automation works well with CRM integration. They are comparable in capability for different use cases.

Neither is ideal for SaaS. ConvertKit is for creators. Zoho Campaigns is general business email. Both lack subscription-specific features. SaaS companies should consider Sequenzy for Stripe integration.

Export your subscribers from ConvertKit including tags and custom fields. Import into Zoho Campaigns and map contact attributes. Rebuild automations in Zoho's workflow builder. Note that you will lose ConvertKit's creator features but gain designed email capabilities and CRM integration.

Export your mailing lists from Zoho Campaigns. Import into ConvertKit as subscribers with tags. Rebuild automations using ConvertKit's visual builder. Note that ConvertKit's email design is intentionally simpler. You will gain creator monetization features.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com