Zoho CampaignsvsKlaviyo

Zoho Campaigns vs Klaviyo

Budget ecosystem vs e-commerce gold standard

TL;DR

Zoho Campaigns is affordable general email marketing at $35/month for 10k contacts. Klaviyo is the premium e-commerce platform at $150/month with deep Shopify integration and revenue attribution. Choose Zoho for budget and CRM integration, Klaviyo for serious e-commerce.

Key Differences

The main things that set these tools apart

Target Market

Zoho Campaigns is for general small business email marketing. Klaviyo is specifically for e-commerce stores, especially Shopify. Completely different target markets.

E-commerce Depth
Klaviyo wins

Klaviyo's e-commerce features are best-in-class. AI product recommendations, predictive customer lifetime value, revenue attribution, and deep store integrations. Zoho's e-commerce support is basic.

Price
Zoho Campaigns wins

Zoho is $35/month at 10k contacts. Klaviyo is $150/month. That's over 4x the cost. If you don't need e-commerce features, Zoho is dramatically better value.

Ecosystem

Zoho Campaigns integrates seamlessly with Zoho CRM, Desk, and other Zoho products. Klaviyo integrates with e-commerce platforms. Different ecosystems for different needs.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$35/month

Standard plan, Zoho ecosystem included

Visit Zoho Campaigns
Klaviyo
$150/month

Email plan, up to 100,000 emails/month

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration included

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
Klaviyo
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
WooCommerce integration
Basic
Deep native
Product recommendations
AI-powered
Revenue attribution
Built-in
Abandoned cart
Limited
Advanced
Predictive analytics
Customer lifetime value
Automation
Visual workflow builder
Advanced
Behavioral triggers
Basic
Advanced
Good
Conditional logic
Basic
Advanced
Good
A/B testing
Advanced
Integrations
Zoho CRM
Native, deep
Third-party
Zoho ecosystem
Full access
SMS marketing
Built-in
Stripe
Native
Pricing
Cost at 10k contacts
$35/mo
$150/mo
$49/mo
Free plan
2,000 contacts
250 profiles
14-day trial
SMS included
Additional cost

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Non-e-commerce businesses
  • Companies using Zoho CRM
  • Budget-conscious organizations
  • Small businesses wanting simple email
Choose Klaviyo if you...
  • Shopify and WooCommerce stores
  • E-commerce focused on revenue
  • Stores needing product recommendations
  • Businesses willing to pay for results
Choose Sequenzy if you...
  • SaaS companies on Stripe
  • Founders wanting subscription automation
  • Teams needing transactional and marketing email
  • Software businesses, not retail

When to Consider Sequenzy Instead

Built for SaaS, Not Carts

Klaviyo understands shopping carts. Zoho is general-purpose. Sequenzy understands subscriptions with native Stripe integration for trials, upgrades, and churn prevention.

Fraction of Klaviyo's Cost

At $49/month for 10k contacts, Sequenzy is a third of Klaviyo's price. If you're not running an online store, why pay for e-commerce features?

AI Email Generation

Sequenzy uses AI to draft email sequences based on your goals. Both Zoho and Klaviyo require manual content creation.

Try Sequenzy Free

Overview

Zoho Campaigns and Klaviyo are in completely different categories. Zoho is affordable general email marketing for small businesses. Klaviyo is the premium e-commerce platform that Shopify stores swear by. Comparing them only makes sense if you're deciding what kind of platform you need.

The Price Reality

At 10,000 contacts, Zoho costs $35/month. Klaviyo costs $150/month. That's a 4x difference.

For e-commerce stores generating significant revenue, Klaviyo's price is often justified. The AI product recommendations, abandoned cart recovery, and revenue attribution can generate more than the cost difference. For everyone else, Zoho's pricing makes more sense.

E-commerce: Klaviyo's Domain

Klaviyo is built for e-commerce. Deep Shopify and WooCommerce integrations sync product catalogs, track purchases, and enable sophisticated behavioral triggers. AI-powered product recommendations increase average order value. Revenue attribution shows exactly which emails drive sales.

Zoho has basic e-commerce plugins but nothing comparable. You can send campaigns to store customers, but you won't get Klaviyo-level intelligence.

Zoho's Ecosystem Advantage

If you use Zoho CRM, Zoho Desk, or other Zoho products, Zoho Campaigns has a clear advantage. Native integration means contacts sync automatically between your CRM and email campaigns.

Klaviyo doesn't integrate with Zoho natively. It's focused on e-commerce platforms, not CRM systems.

Automation Comparison

Klaviyo's automation is more advanced, especially for e-commerce use cases. Browse abandonment, post-purchase sequences, win-back campaigns, and AI-optimized send times work out of the box.

Zoho's automation is capable for general marketing but lacks e-commerce depth. For workflows based on email engagement rather than purchase behavior, Zoho is sufficient.

For SaaS Companies

Neither Zoho nor Klaviyo is built for SaaS. Zoho is general-purpose, Klaviyo understands shopping carts but not subscriptions.

If you're building a SaaS product on Stripe, consider Sequenzy. Native Stripe integration enables automation based on trial endings, payment failures, and subscription changes. At $49/month for 10k contacts, it's a third of Klaviyo's price without paying for e-commerce features. AI sequences help create email content, and both transactional and marketing emails work from one platform.

Frequently Asked Questions

For e-commerce, often yes. Klaviyo's revenue attribution, product recommendations, and abandoned cart recovery can generate more revenue than the price difference. For non-e-commerce, no.

Not for e-commerce. Zoho lacks Klaviyo's deep store integrations, AI recommendations, and revenue tracking. For general email marketing, Zoho is capable.

Klaviyo, without question. Klaviyo is the default choice for Shopify stores with best-in-class integration depth.

Basic analytics only. Zoho can't attribute revenue to specific emails and campaigns the way Klaviyo can.

Yes, but you lose most of what makes Klaviyo valuable. Without e-commerce data, you're paying premium prices for features you can't use.

Through third-party tools like Zapier, but not natively. For Zoho CRM integration, Zoho Campaigns is the obvious choice.

Export contacts from Zoho Campaigns. Import to Klaviyo and map fields. Connect your e-commerce store to Klaviyo. Recreate automations using Klaviyo's e-commerce triggers. Update forms.

Klaviyo has more powerful automation, especially for e-commerce. Purchase triggers, browse abandonment, and AI-powered timing are advanced. Zoho's automation is solid for general marketing.

Yes, but limited to 250 profiles with restricted features. Zoho's free plan covers 2,000 contacts, which is more useful for testing.

Neither is built for SaaS. Zoho is general-purpose, Klaviyo is e-commerce focused. For subscription businesses, consider Sequenzy with native Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com