Zoho CampaignsvsLoops

Zoho Campaigns vs Loops

Affordable ecosystem vs modern SaaS focus

TL;DR

Zoho Campaigns is affordable general email marketing, best for businesses in the Zoho ecosystem. Loops is built specifically for SaaS companies with a modern interface and developer-friendly approach. Choose Zoho for budget and CRM integration, Loops for SaaS-specific needs.

Key Differences

The main things that set these tools apart

Target Market

Zoho Campaigns is for general small business email marketing. Loops is built specifically for SaaS companies. Different problems, different solutions.

Developer Experience
Loops wins

Loops has a modern, clean API designed for developers. Documentation is excellent. Zoho's API is functional but feels more enterprise and dated.

Price
Zoho Campaigns wins

Zoho is $35/month at 10k contacts. Loops is around $99/month. Zoho is nearly 3x cheaper, which matters for budget-conscious businesses.

Interface Design
Loops wins

Loops has a clean, modern interface that SaaS founders appreciate. Zoho's interface is functional but feels more traditional and enterprise-focused.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$35/month

Standard plan, Zoho ecosystem included

Visit Zoho Campaigns
Loops
$99/month

Starter tier, unlimited sends

Visit Loops
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration included

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
Loops
Sequenzy
SaaS Features
Transactional email
Limited
Built-in
Built-in
Developer API
Basic
Modern, clean
Modern
User events
Basic
Built-in
Built-in
In-app triggers
Core Email
Email campaigns
Automation workflows
Good
Visual builder
Visual builder
Landing pages
Sign-up forms
Basic
Integrations
Zoho CRM
Native, deep
Zoho ecosystem
Full access
Segment
Stripe
Basic
Native, deep
Pricing
Cost at 10k contacts
$35/mo
~$99/mo
$49/mo
Free plan
2,000 contacts
1,000 contacts
14-day trial
Developer experience
Basic
Excellent
Good

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Budget-conscious businesses
  • Companies using Zoho CRM
  • Non-SaaS small businesses
  • Teams wanting landing pages included
Choose Loops if you...
  • SaaS startups
  • Developer-led teams
  • Companies wanting modern UI
  • Businesses focused on product-led growth
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Founders wanting deep subscription automation
  • Teams needing both price and SaaS features
  • Startups wanting AI email generation

When to Consider Sequenzy Instead

Deeper Stripe Integration

Loops has basic Stripe support. Sequenzy has native Stripe integration with triggers for trial endings, payment failures, plan changes, and churn prevention.

Better Price Than Loops

At $49/month for 10k contacts, Sequenzy is half the cost of Loops while offering SaaS-specific features neither Zoho nor Loops matches.

AI Email Generation

Sequenzy uses AI to draft email sequences based on your goals. Loops requires manual content creation.

Try Sequenzy Free

Overview

Zoho Campaigns and Loops target completely different audiences. Zoho is affordable general email marketing for small businesses in the Zoho ecosystem. Loops is a modern platform built specifically for SaaS companies. Your business type determines the right choice.

The SaaS Question

Loops is designed for SaaS. Transactional emails, user event tracking, and developer-friendly APIs are core features. The interface is clean and modern, the kind of tool SaaS founders like using.

Zoho is general-purpose. It works for newsletters, marketing campaigns, and basic automation. But it doesn't understand SaaS concepts like user activation, feature adoption, or product-led growth.

Price vs Focus

At 10,000 contacts, Zoho costs $35/month. Loops costs around $99/month. That's nearly 3x the price.

The question is: are SaaS-specific features worth the premium? For actual SaaS companies, often yes. For general business email marketing, Zoho is better value.

Developer Experience

Loops has a modern API that developers appreciate. Clean documentation, sensible endpoints, good SDKs. Zoho's API works but feels more enterprise and dated.

If your team includes developers who will integrate email into your product, Loops is more pleasant to work with.

Ecosystem Trade-offs

Zoho Campaigns shines within the Zoho ecosystem. Native CRM integration, helpdesk connection, and one bill for everything. If you use Zoho products, Zoho Campaigns is the obvious choice.

Loops integrates with modern SaaS data tools like Segment but doesn't connect to Zoho. Different ecosystems for different business types.

For SaaS Companies with Stripe

Neither Zoho nor Loops has deep Stripe integration. Loops has basic support, Zoho has none.

If you're building a SaaS product on Stripe, consider Sequenzy. Native Stripe integration enables automation based on trial endings, payment failures, and subscription changes. At $49/month for 10k contacts, it's between Zoho's budget pricing and Loops' premium cost. AI sequences help create email content, and both transactional and marketing emails work from one platform.

Frequently Asked Questions

Yes. Loops is built specifically for SaaS with transactional email, user events, and a developer-friendly approach. Zoho is general-purpose email marketing.

Loops targets SaaS companies with specialized features and a modern platform. Zoho is budget-focused general email marketing. Different markets, different pricing.

Limited. Zoho has some transactional capability but it's not the focus. Loops includes transactional email as a core feature.

Loops has a more modern, developer-friendly API with excellent documentation. Zoho's API works but feels more traditional.

Yes, but you're paying for SaaS-specific features you won't use. Zoho is better value for general business email.

No, Loops focuses on email. Zoho includes landing pages. For landing pages, you'd need a separate tool with Loops.

Export contacts from Zoho as CSV. Import to Loops and map properties. Recreate automations in Loops' visual builder. Update your app to use Loops' API for transactional emails.

Both have visual automation builders. Loops' automation is more focused on SaaS user journeys. Zoho's automation is broader but less SaaS-specific.

Through Zapier or custom integration, but not natively. Loops has direct Segment integration for modern data stacks.

Neither has deep Stripe integration. Loops has basic support. Zoho has none. For native Stripe integration with subscription triggers, consider Sequenzy.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Loops vs Mailchimp

Compare these two popular email tools

Loops vs Customer.io

Compare these two popular email tools

Encharge vs Loops

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com