Zoho CampaignsvsMailerLite

Zoho Campaigns vs MailerLite

Zoho ecosystem vs standalone simplicity

TL;DR

MailerLite and Zoho Campaigns both offer affordable email marketing. MailerLite has a cleaner interface and better landing pages. Zoho Campaigns costs less and is the clear choice if you use Zoho CRM. Choose based on whether CRM integration or standalone UX matters more.

Key Differences

The main things that set these tools apart

User Experience
MailerLite wins

MailerLite has a cleaner, more modern interface. The email builder feels more intuitive, and the overall UX is more polished. Zoho Campaigns is functional but dated. For ease of use, MailerLite is better.

CRM Integration
Zoho Campaigns wins

Zoho Campaigns integrates natively with Zoho CRM for deep contact sync, lead scoring, and deal tracking. MailerLite relies on third-party integrations for CRM. If you use Zoho CRM, Zoho Campaigns is the clear choice.

Landing Pages
MailerLite wins

MailerLite has better landing page and website building capabilities. Zoho Campaigns has basic landing pages, with more advanced features requiring Zoho Sites. For landing pages, MailerLite wins.

Pricing
Zoho Campaigns wins

Both are affordable. At 10k contacts, Zoho costs around $40 vs MailerLite's $50. Zoho also has a more generous free plan (2,000 vs 1,000 contacts). For pure cost, Zoho is slightly better.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$40/month

Standard plan with automation, 240+ templates

Visit Zoho Campaigns
MailerLite
$50/month

Growing Business plan with automation, landing pages

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
MailerLite
Sequenzy
Email & Design
Email builder
Good drag-and-drop
Clean drag-and-drop
Visual builder
Email templates
240+ templates
Modern templates
Component library
A/B testing
Newsletter editor
Good
Excellent
Good
Landing Pages & Forms
Landing pages
Basic
Good builder
Website builder
Via Zoho Sites
Basic websites
Pop-up forms
Embedded forms
Automation & CRM
Automation workflows
Good
Good
Visual builder
CRM integration
Native Zoho CRM
Integrations only
Stripe CRM
E-commerce integration
Basic
Shopify, WooCommerce
Stripe only
Lead scoring
Via Zoho CRM
Stripe-based
Pricing & Value
Free plan
2,000 contacts
1,000 contacts
14-day trial
Price at 10k contacts
~$40/month
$50/month
$49/month
SMS marketing
Unlimited emails
300k/month

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Businesses using Zoho CRM
  • Budget-focused teams wanting lowest cost
  • Companies needing SMS marketing
  • Teams that prioritize CRM integration
  • Businesses in the Zoho ecosystem
Choose MailerLite if you...
  • Teams prioritizing ease of use and clean UX
  • Businesses needing good landing pages
  • E-commerce stores using Shopify/WooCommerce
  • Creators and small businesses wanting simplicity
  • Organizations valuing modern design tools
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting AI-generated email content

When to Consider Sequenzy Instead

SaaS Focus

Neither Zoho nor MailerLite is built for SaaS. Sequenzy offers Stripe integration with automation based on subscriptions, trials, and MRR. If you are building software, Sequenzy fits better.

AI Email Generation

Sequenzy generates entire email sequences with AI based on your product and goals. Both Zoho and MailerLite require you to write everything manually.

Similar Price, Different Focus

At $49/mo for 10k subscribers, Sequenzy costs about the same as MailerLite. But Sequenzy is purpose-built for software businesses with Stripe integration.

Try Sequenzy Free

Overview

Zoho Campaigns and MailerLite both serve budget-conscious businesses looking for solid email marketing. MailerLite is known for its clean interface and good landing pages. Zoho Campaigns is slightly cheaper and excels with Zoho CRM integration. See our MailerLite comparison for more context.

Both are good choices in their price range. Your decision depends on whether CRM integration or standalone UX matters more.

User Experience

MailerLite has a cleaner, more modern interface. The email builder is intuitive, the dashboard is well-organized, and the overall experience feels contemporary.

Zoho Campaigns is functional but dated. The interface gets the job done, but it does not feel as polished as MailerLite. For pure ease of use, MailerLite wins.

Landing Pages

MailerLite includes a solid landing page builder with modern templates. You can create professional landing pages without external tools.

Zoho Campaigns has basic landing page functionality. For more advanced landing pages, you need Zoho Sites (separate product). If landing pages matter, MailerLite is more convenient.

CRM Integration

This is where Zoho Campaigns shines. If you use Zoho CRM, the native integration provides:

  • Bidirectional contact sync
  • Campaign engagement tracked on CRM records
  • Lead scoring based on email behavior
  • Deal-based segmentation

MailerLite integrates with CRMs via third-party connectors, but the depth is not comparable. For CRM-driven marketing, Zoho wins.

Pricing

Both are affordable. At 10,000 contacts:

  • Zoho Campaigns: ~$40/month
  • MailerLite: $50/month

Zoho also has a more generous free plan (2,000 vs 1,000 contacts). The difference is not dramatic, but Zoho is slightly more budget-friendly.

When Each Platform Shines

Choose Zoho Campaigns when: You use Zoho CRM. You want the lowest cost option. You need SMS marketing. You prioritize CRM integration over UX polish.

Choose MailerLite when: You prioritize clean, modern UX. You need good landing pages. You run e-commerce on Shopify/WooCommerce. You value simplicity and ease of use.

For SaaS Companies

Neither platform is specifically designed for SaaS. Both lack subscription-aware automation and Stripe integration. If you are building software, Sequenzy offers Stripe integration with automation designed for SaaS use cases at a similar price point.

Frequently Asked Questions

Zoho Campaigns is slightly cheaper. At 10,000 contacts, Zoho costs around $40/month vs MailerLite's $50/month. Zoho also has a more generous free plan (2,000 vs 1,000 contacts).

MailerLite has a cleaner, more modern email builder. Zoho Campaigns is functional but feels more dated. For ease of use in email creation, MailerLite is better.

MailerLite integrates with Zoho CRM via third-party connectors like Zapier. Zoho Campaigns has native, deep integration. If you use Zoho CRM heavily, Zoho Campaigns is the better choice.

MailerLite has better landing page features built-in. Zoho Campaigns has basic landing pages, with more advanced features requiring Zoho Sites (separate product).

Yes, Zoho Campaigns includes SMS marketing. MailerLite does not have SMS capabilities, making Zoho better for multichannel marketing.

MailerLite has better e-commerce integrations with Shopify and WooCommerce. Zoho Campaigns has basic e-commerce features. For online stores, MailerLite is more capable.

Both have solid automation for the price. MailerLite's automation builder is more intuitive. Zoho Campaigns automation is functional but less polished. They are comparable in capability.

Neither is ideal for SaaS. Both lack subscription-specific features like trial conversion flows or MRR-based segmentation. SaaS companies should consider Sequenzy for Stripe integration.

Export your subscribers from MailerLite including groups and custom fields. Import into Zoho Campaigns and map contact attributes. Rebuild automations in Zoho's workflow builder. If you use Zoho CRM, set up the native integration for ongoing sync.

Export your mailing lists from Zoho Campaigns. Import into MailerLite as subscribers. Rebuild automations using MailerLite's workflow builder. Note that you will lose Zoho CRM integration but gain better landing pages and a cleaner interface.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com