Updated 2026-01-01

12 HubSpot Alternatives for Growing Teams

HubSpot Marketing Hub starts at $800+/month for Professional. Here are alternatives that won't break the bank.

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TL;DR

Quick answer: ActiveCampaign for powerful automation + CRM at lower cost. Brevo for budget with CRM basics. Sequenzy for SaaS email with AI. Mailchimp for simple email without CRM. HubSpot is still best if you need the full marketing + sales + service platform.

12 Best HubSpot Alternatives

Our Pick for SaaS Companies
#1
Sequenzy

AI-powered email for SaaS. Not a CRM, but excellent for SaaS email with Stripe integration. Much simpler and cheaper than HubSpot.

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Best for
SaaS teams wanting email + Stripe
Pricing
$49/month for 10k subscribers

Pros

  • AI generates sequences
  • Stripe integration
  • Transactional + marketing
  • Modern interface
  • Simple pricing

Cons

  • No CRM
  • Not a full platform
  • No SMS
  • SaaS-focused only
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#2
ActiveCampaign

Powerful automation with CRM included. Much cheaper than HubSpot with comparable automation capabilities. Less of a full platform but excellent for email + CRM.

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Best for
Teams needing automation + CRM
Pricing
$79/mo for 10,000 contacts (Plus)

Pros

  • Powerful automation
  • CRM included
  • Much cheaper than HubSpot
  • Good deliverability
  • Huge integrations

Cons

  • Not a full platform like HubSpot
  • No website builder
  • Steep learning curve
  • CRM less robust than HubSpot
#3
Brevo

Budget-friendly with basic CRM included. Unlimited contacts, SMS, and transactional. Much cheaper than HubSpot for basic needs.

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Best for
Budget-conscious teams
Pricing
$25/mo for unlimited contacts

Pros

  • Unlimited contacts
  • Basic CRM included
  • SMS included
  • Very affordable
  • Transactional included

Cons

  • CRM is very basic
  • Interface dated
  • Not a full platform
  • Support can be slow
#4
Mailchimp

The one everyone knows. Has landing pages and basic automation. Much cheaper than HubSpot for email-focused teams.

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Best for
Teams needing simple email + landing pages
Pricing
$110-135/mo for 10,000 contacts

Pros

  • Everyone knows it
  • Landing pages
  • Website builder
  • Good templates
  • Tons of integrations

Cons

  • No CRM
  • Counts unsubscribed
  • Automation limited
  • Still not cheap
#5
Pipedrive

Sales-focused CRM with email integration. If sales pipeline is your priority over marketing, Pipedrive is excellent and cheaper.

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Best for
Sales-focused teams
Pricing
$49/user/month (Professional)

Pros

  • Great sales pipeline
  • Easy to use CRM
  • Good email integration
  • More affordable than HubSpot
  • Sales-focused

Cons

  • Marketing features limited
  • No landing pages
  • Per-user pricing adds up
  • Not for marketing-first teams
#6
Zoho CRM

Affordable CRM with email marketing add-on. Part of the Zoho ecosystem. Much cheaper than HubSpot with similar breadth.

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Best for
Teams wanting affordable full suite
Pricing
$40/user/month (Enterprise)

Pros

  • Much cheaper than HubSpot
  • Full Zoho ecosystem
  • Email marketing available
  • Good CRM features
  • Many integrations

Cons

  • Email is add-on
  • Interface can be clunky
  • Not as polished as HubSpot
  • Learning curve
#7
Customer.io

Behavioral automation for PLG companies. No CRM but excellent for product-led growth email. Different use case than HubSpot.

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Best for
PLG companies
Pricing
$100/mo for 5,000 profiles

Pros

  • Powerful behavioral triggers
  • Multi-channel
  • Built for PLG
  • Good API
  • Transactional included

Cons

  • No CRM
  • Expensive
  • Complex setup
  • Not sales-focused
#8
Salesforce

The enterprise CRM leader. More expensive than HubSpot but more powerful. For large enterprises with complex needs.

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Best for
Large enterprises
Pricing
Custom (typically $150+/user/month)

Pros

  • Most powerful CRM
  • Enterprise-grade
  • Massive ecosystem
  • Highly customizable
  • Industry leader

Cons

  • Very expensive
  • Very complex
  • Requires admin/developer
  • Overkill for most
#9
Freshworks

CRM suite with marketing automation. More affordable than HubSpot with similar breadth. Good for SMBs.

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Best for
SMBs wanting affordable suite
Pricing
$69/user/month (Pro)

Pros

  • More affordable than HubSpot
  • Good CRM
  • Marketing automation
  • Clean interface
  • Good support

Cons

  • Less powerful than HubSpot
  • Smaller ecosystem
  • Marketing features basic
  • Per-user pricing
#10
MailerLite

Affordable email with landing pages and website builder. Much simpler and cheaper than HubSpot for email-focused teams.

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Best for
Teams wanting simple, affordable email
Pricing
$50/month for 10,000 subscribers

Pros

  • Very affordable
  • Landing pages included
  • Website builder
  • Good automation
  • Easy to use

Cons

  • No CRM
  • Not a full platform
  • Deliverability mixed reviews
  • Limited advanced features
#11
GetResponse

Full marketing suite with webinars, landing pages, and automation. More affordable than HubSpot with good breadth of features.

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Best for
Teams needing webinars + marketing
Pricing
$69/month for 10,000 contacts

Pros

  • Webinar hosting included
  • Landing pages
  • Conversion funnels
  • Good automation
  • Much cheaper than HubSpot

Cons

  • No CRM
  • Interface can feel cluttered
  • SMS costs extra
  • Not as polished
#12
Klaviyo

E-commerce email and SMS powerhouse. If you're on Shopify, Klaviyo is better for e-commerce than HubSpot's marketing hub.

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Best for
E-commerce stores
Pricing
$150+/month for 10,000 profiles

Pros

  • Best Shopify integration
  • Product recommendations
  • SMS included
  • E-commerce-specific features
  • Good deliverability

Cons

  • No CRM
  • Only for e-commerce
  • Expensive
  • Not a full platform

Why Consider Alternatives to HubSpot

The pricing is significant

HubSpot Marketing Hub Professional starts at $800/month plus onboarding fees. For many teams, this is hard to justify when alternatives offer similar email capabilities for much less.

You might not need the full platform

HubSpot is a complete marketing + sales + service platform. If you only need email marketing with basic CRM, simpler tools do the job without the complexity.

Per-contact pricing adds up

HubSpot charges based on marketing contacts. As your list grows, so does your bill. Alternatives like Brevo offer unlimited contacts.

Onboarding is mandatory and expensive

Professional and Enterprise tiers require paid onboarding. This can add thousands to your initial investment.

Feature Comparison

FeatureHubSpotActiveCampaignBrevoMailchimpPipedriveZoho CRM
Price at 10k
$800+
$79
$25+
$110+
$49/user
$40/user
CRM included
Basic
Automation
Good
Best
Basic
Basic
Basic
Good
Landing pages
SMS
Add-on
Full platform

When to Use Each Platform

Choose ActiveCampaign if...
  • You need powerful automation + CRM
  • HubSpot is too expensive
  • Email is your primary channel
  • You can skip the full platform
Choose Stay with HubSpot if...
  • You need complete marketing + sales + service
  • Budget isn't a constraint
  • You value the ecosystem and training
  • Enterprise features are required
Choose Brevo if...
  • Budget is your top priority
  • Basic CRM is enough
  • You need SMS included
  • Unlimited contacts matters
Choose Pipedrive if...
  • Sales pipeline is priority over marketing
  • You need simple CRM
  • Marketing is secondary
  • Per-user pricing works for you
Choose Sequenzy if...
  • You run a SaaS business
  • You want AI-generated emails
  • Stripe integration matters
  • CRM is handled elsewhere

Honest take: Do you need HubSpot?

HubSpot is genuinely excellent. The CRM is best-in-class, the email marketing automation is powerful, and having marketing + sales + service in one platform is valuable. The ecosystem, training, and community are unmatched. Learn more about email analytics.

But starting at $800+/month for Marketing Hub Professional (plus mandatory onboarding fees), it's a significant investment. Here's when alternatives make sense:

If you need automation + CRM: ActiveCampaign

ActiveCampaign offers the most powerful email automation with CRM included at $79/month for 10k contacts. That's 10x cheaper than HubSpot for comparable automation capabilities. See our ActiveCampaign comparison.

If budget is everything: Brevo

Brevo includes unlimited contacts, basic CRM, and SMS for $25+/month. The CRM isn't as good as HubSpot's, but for teams watching every dollar, it covers the basics. Check our Brevo comparison.

If sales is the priority: Pipedrive

Pipedrive is a sales-focused CRM that's much simpler than HubSpot. If sales pipeline matters more than email marketing automation, Pipedrive is easier to use and more affordable. Read our guide to email tools.

The pricing comparison

At 10,000 contacts:

  • HubSpot: $800+/month (Professional)

  • ActiveCampaign: $79/month (Plus)

  • Brevo: $25+/month (unlimited contacts)

  • Mailchimp: $110-135/month

  • Pipedrive: $49/user/month

  • Sequenzy: $19/month (no CRM)

See our full pricing comparison page.

When HubSpot is still the right choice

Stick with HubSpot if:

  • You need complete marketing + sales + service integration

  • The HubSpot CRM is already central to your operations

  • Budget isn't a primary constraint

  • You value the ecosystem, training, and community

HubSpot's free CRM is genuinely excellent. Many teams start there and upgrade when they need marketing automation. But for email-focused teams, the Marketing Hub premium is hard to justify. Use our email warmup calculator and email validator to optimize your email operations before committing to a platform.

Frequently Asked Questions

ActiveCampaign for powerful automation + CRM at much lower cost. Brevo for budget. Mailchimp for simplicity. Each is significantly cheaper than HubSpot Marketing Hub.

Yes, if you need the full marketing + sales + service platform and value the ecosystem. No, if you only need email marketing. The premium is hard to justify for email-only use cases.

Brevo at $25+/month with unlimited contacts and basic CRM. Mailchimp Essentials at ~$50/month without CRM. ActiveCampaign at $79/month with CRM.

HubSpot CRM is free. Marketing Hub Free allows 2,000 emails/month with HubSpot branding. Paid plans start at $20/month (Starter) or $800/month (Professional).

HubSpot for full platform (marketing + sales + service). ActiveCampaign for email automation + CRM at lower cost. ActiveCampaign has better automation; HubSpot has better CRM and ecosystem.

Yes, HubSpot CRM is free and excellent. You can add Marketing Hub later if needed, or use a different email platform with HubSpot CRM.

Pipedrive for sales-focused teams. Zoho CRM for affordable full suite. Salesforce for enterprise. ActiveCampaign for automation-focused.

Often yes. HubSpot Marketing Hub Professional ($800+/month) is designed for growing businesses with complex needs. Small businesses often do fine with simpler, cheaper tools.

Yes, but it can be complex if you're deeply integrated. Export contacts, recreate automations, and migrate CRM data. Budget significant time for complex setups.

Yes, HubSpot has good email deliverability. They're a major platform with proper infrastructure. Deliverability is rarely a reason to switch from HubSpot.

To cancel HubSpot paid plans, contact your Customer Success Manager or submit a cancellation request in Settings > Account & Billing > Cancel Subscription. Annual contracts may require written notice 30 days before renewal. The free CRM remains accessible after canceling paid hubs.

HubSpot has 3 tiers per hub: Starter ($20/mo), Professional ($800+/mo), and Enterprise ($3,600+/mo). Marketing Hub pricing is based on marketing contacts. CRM is free. Full platform bundles are available at discount. Onboarding fees are mandatory for Professional and Enterprise.

Go to Settings > Import & Export > Export. Export contacts, companies, deals, and tickets as CSV. Workflows and automations need to be documented manually—no export feature. Email templates can be copied individually. CRM properties and pipeline stages need manual recreation.

HubSpot CRM is free forever. For Marketing Hub Professional, they offer 14-day free trials. Starter plans don't have trials but can be purchased month-to-month. You can test most features on free CRM before upgrading.

HubSpot offers refunds within 30 days for new customers who are unsatisfied. Monthly plans can be canceled anytime. Annual contracts typically aren't refundable but may transfer to another product. Contact support for billing disputes.

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Sequenzy vs HubSpot: Direct Comparison

See a detailed side-by-side comparison of features, pricing, and when to choose each platform.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com