How to Choose the Right Email Tool for Your Chiropractic Practice
The best email marketing tool for your practice depends on a few key factors:
Practice size matters. Solo chiropractors can use simpler tools like MailerLite or Sequenzy. Multi-location groups need platforms like ActiveCampaign or HubSpot that handle complexity well.
Technical comfort varies. If you or your staff are not technical, prioritize ease of use over features. A tool you actually use beats a powerful one collecting dust.
Budget is real. Chiropractic practices operate on tight margins. Calculate the cost at your expected patient list size, not the starting price. A tool costing $10/month for 500 contacts might cost $200/month with 5,000 patients in your database.
What Actually Works for Chiropractic Practices
After talking to many chiropractors about their email marketing, here is what separates practices that see real results:
They automate the basics. Every practice should have automated appointment reminders and care plan adherence sequences running. Practices that automate these see 20-30% fewer no-shows and better treatment plan completion.
They keep it simple. The practices trying to build 10-email sequences rarely finish setting them up. Start with 3 sequences: appointment reminders, care plan support, and patient reactivation. Add more later.
They track what matters. Open rates and click rates are nice, but appointments booked from email is the metric that counts. Track that monthly and adjust your approach based on results.
Getting Started
Pick a tool from this list. Any of them will work better than not doing email marketing at all. Then:
- Import your patient list
- Set up appointment reminder emails
- Create a reactivation sequence for lapsed patients
- Send a monthly wellness newsletter
That is it. You can get fancy later. The important thing is to start.