How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Practice size matters. Solo therapists can use simple tools. Larger practices need more organization.
Wellness voice. Your email should feel calm and nurturing, matching the massage experience.
Budget is real. Most massage practices run lean. Calculate cost at your expected client list size.
What Actually Works for Massage Therapists
After talking to many massage therapists about email marketing:
Education drives bookings. Clients who understand massage benefits book more consistently.
Timing matters. Rebooking reminders sent at the optimal frequency for each client work best.
Warmth builds loyalty. Emails that feel caring and personal keep clients connected to your practice.
Getting Started
Pick a tool from this list. Then:
- Import your client list
- Set up appointment reminder automation
- Create a new client welcome sequence
- Build wellness tip newsletters
Start simple and expand later.