How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Studio size matters. Small studios can use simple tools. Larger schools need more organization and segmentation.
Parent communication. Dance studios communicate heavily with parents. Choose tools that handle high-frequency communication well.
Budget is real. Calculate cost at your expected family list size.
What Actually Works for Dance Studios
After talking to many dance studio owners about email marketing:
Parents want information. Clear, organized communication about schedules, costumes, and recitals is the most valued content.
Photos drive engagement. Performance and rehearsal photos get the highest open rates and shares.
Seasonal rhythms matter. Align your email strategy with dance seasons, recitals, and registration periods.
Getting Started
Pick a tool from this list. Then:
- Import your family contact list
- Set up new student welcome sequences
- Create recital communication templates
- Build registration reminder automation
Start simple and expand later.