How to Choose the Right Email Tool
The best email marketing tool depends on your specific situation:
Practice size matters. Solo estheticians need simple mobile-friendly tools. Larger practices or med spas may need more organization and team features.
Brand and aesthetic. Your emails should match your practice vibe. Choose templates that reflect whether you are clinical, spa-like, or wellness-focused.
Budget is real. Calculate costs at your expected client list size. Some tools get expensive quickly as your list grows.
What Actually Works for Estheticians
After talking to many estheticians about email marketing:
Education builds trust. Clients choose estheticians they consider experts. Sharing genuine skincare knowledge positions you as that expert.
Timing drives rebookings. Treatment reminders sent at the optimal interval keep clients on schedule and improve their results.
Personalization matters. Emails about their specific skin concerns outperform generic newsletters every time.
Getting Started
Pick a tool from this list. Then:
- Import your client list with skin type or concern tags
- Set up treatment reminder automations
- Create a welcome sequence for new clients
- Plan a monthly skincare tips newsletter
Start with the basics and add more sophisticated sequences over time.