Updated 2026-02-01

Best Email Marketing Tools for Dermatologists

Keep patients coming back for skincare treatments, reduce no-shows, and grow your dermatology practice with the right email marketing platform.

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Running a dermatology practice means more than diagnosing skin conditions. You need to keep patients engaged with skincare routines, remind them about follow-up treatments, and promote cosmetic services. Email marketing helps you stay connected with patients between visits and build a thriving practice. But most email tools are built for retail or tech companies. Here are 13 platforms that actually work for dermatologists, ranked by ease of use, automation features, and value for money.

Why Dermatologists Need Email Marketing

Promote Cosmetic Services

Botox, fillers, laser treatments, and chemical peels are elective. Email marketing keeps these services top of mind and drives bookings during slower periods.

Reduce No-Shows and Cancellations

Appointment reminders sent via email reduce missed appointments significantly. That means less wasted time and better practice revenue.

Educate Patients on Skincare

Patients who understand their conditions and treatments have better outcomes. Automated education sequences build trust and compliance.

Build Recurring Revenue

Skincare is ongoing. Email sequences reminding patients about follow-up treatments, product refills, and seasonal services create steady revenue.

13 Best Email Marketing Tools for Dermatologists

Our Top Pick for Dermatologists
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates patient sequences automatically.

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Best for
Dermatology practices wanting automated patient communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes treatment follow-up and education sequences
  • Simple interface staff can use
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Practices wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for healthcare
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Practices wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Multi-location practices with marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for small practices
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious practices needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Practices wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Healthcare sometimes flagged
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#7
Drip

E-commerce focused but works for selling skincare products.

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Best for
Practices with significant skincare product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for services only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Practices running educational webinars
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Practices wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators but works for content-focused practices.

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Best for
Dermatologists who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for healthcare
  • Limited design
  • No free landing pages
  • Expensive at scale
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#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large dermatology groups with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for small practices
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious practices
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Upscale practices prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Link review

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not healthcare-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Appointment reminders
Treatment follow-up sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Dermatologist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Treatment Follow-Up Sequence

Trigger: After cosmetic treatment

Keep patients engaged after Botox, fillers, or laser treatments. Improve outcomes and encourage rebooking.

Day 1
How are you feeling after your treatment, {{first_name}}?

Check on their recovery. Aftercare reminders and what to expect.

Day 7
Your one-week treatment update

Results timeline. When to expect full effects. Answer common questions.

Day 30
Time to plan your next treatment?

Gentle reminder about maintenance schedule. Easy booking link.

Skincare Education Series

Trigger: When patient signs up for tips

Educate patients on proper skincare. Positions you as the expert and drives product sales.

Immediately
Welcome to better skin, {{first_name}}

Thank them for subscribing. Overview of what they will learn.

Day 3
The biggest skincare mistake I see

Educational content about common skincare errors.

Day 7
How to build your perfect skincare routine

Step-by-step guide. Mentions your products and services.

Seasonal Promotion Sequence

Trigger: Before peak cosmetic season

Promote seasonal treatments and specials. Drive bookings during key times.

6 weeks before
Get ready for {{season}} with fresh skin

Introduce seasonal treatments. Build anticipation.

4 weeks before
Early bird special on {{treatment}}

Limited-time offer. Create urgency.

2 weeks before
Last chance for your {{season}} skin prep

Final reminder. Scarcity messaging.

Patient Reactivation Sequence

Trigger: No visit in 6 months

Bring back patients who have not visited recently. Everyone needs skincare maintenance.

Day 0
We miss seeing you, {{first_name}}

Friendly check-in. Has it been a while?

Day 7
What is new at the practice

Share new treatments or technology. Give them a reason to return.

Day 14
A special offer just for you

Exclusive discount for returning patients. Easy booking link.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Practice size matters. Solo dermatologists can use simpler tools. Large groups need platforms that handle more complexity.

Cosmetic vs medical focus. Practices with significant cosmetic revenue benefit from more promotional capabilities. Medical-focused practices need educational content delivery.

Budget is real. Calculate cost at your expected patient list size, not starting prices.

What Actually Works for Dermatologists

After talking to many dermatology practices about email marketing:

Educate first, promote second. The best-performing emails teach patients something useful about their skin. Promotions work better when patients already trust your expertise.

Automate treatment follow-ups. After Botox, fillers, or any cosmetic treatment, automated sequences improve outcomes and drive rebooking.

Seasonal campaigns work. Patients respond to timely content about sun damage, winter skin, or pre-event treatments.

Getting Started

Pick a tool from this list. Then:

  1. Import your patient list
  2. Set up appointment reminder automation
  3. Create a treatment follow-up sequence
  4. Send a monthly skincare newsletter

Start simple and expand later.

Frequently Asked Questions

Monthly newsletters work well for general patient lists. Treatment-specific sequences run automatically based on triggers. Promotional emails for cosmetic services can be more frequent during peak seasons but avoid overwhelming patients.

Educational content performs well. Skincare tips, treatment explanations, and before/after results drive engagement. Seasonal content about sun protection, winter skin, or holiday prep also resonates.

Focus on education first. Explain what treatments do, who they are for, and what results to expect. Patients who understand their options will book when ready. Avoid aggressive sales language.

Both work together well. Email for booking confirmation and pre-appointment instructions. Text for day-of reminders. Text has higher open rates for time-sensitive messages.

Offer valuable content in exchange for email. Skincare guides, treatment information, or exclusive tips work well. Collect emails at check-in and promote signup on your website.

Open rate (aim for 25%+), click rate (3%+), unsubscribe rate (under 0.5%). Most importantly, track appointments booked and revenue generated from email campaigns.

Never include protected health information in marketing emails. Use general skincare content rather than specific medical details. Patients can unsubscribe anytime and should have clear privacy notices.

Yes, if they have opted in to receive marketing emails. Separate medical communications from marketing. Cosmetic services are elective, so promotional emails are appropriate for interested patients.

Keep them personal and benefit-focused. Examples: 'Your summer skin prep guide' or '{{first_name}}, time for a skin check?' work well. Avoid spammy language about miraculous results.

Ask at the right time, usually a few days after a positive treatment outcome. Make it easy with direct links. Express genuine appreciation. Happy patients leave reviews when asked politely.

Ready to grow your dermatologist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com