How to Choose the Right Email Tool
The best email marketing tool depends on your practice:
Practice size matters. Solo practitioners need simplicity. Multi-surgeon practices with marketing staff can handle more complexity.
Patient journey is long. Prospective patients research for months. You need automation that nurtures leads over time without manual effort.
Care communication is critical. Pre-op and post-op emails reduce complications and improve satisfaction. Choose a tool that makes these sequences easy.
What Actually Works for Plastic Surgeons
After talking to many plastic surgery practices about email marketing:
Education builds trust. Patients choosing cosmetic procedures need information. Educational content positions you as the expert they want to trust.
Timing matters for care emails. Post-op instructions at the right recovery stage prevent calls and improve outcomes.
Lead nurture requires patience. Most consultations do not book immediately. Consistent, helpful follow-up converts leads months later.
Getting Started
Pick a tool from this list. Then:
- Import your patient and lead lists
- Set up consultation follow-up automation
- Create pre-op and post-op care sequences
- Build educational content for your top procedures
Start with the sequences that save you the most time and improve patient care.