How to Choose the Right Email Tool
Compliance matters. Choose platforms that let you include required legal disclaimers easily.
Professional appearance. Family law clients need to trust you. Your emails should reflect your professionalism.
Reliability is essential. When clients need updates, your emails need to reach them.
What Works for Family Law Marketing
Education builds trust. People facing divorce or custody issues need guidance. Provide value before asking for business.
Referral relationships matter. Therapists, financial advisors, and other attorneys send family law cases. Nurture these relationships.
Compassion comes through. Your tone matters. People are going through difficult times. Be helpful and understanding.
Getting Started
- Create separate lists for clients, past clients, and referral partners
- Set up a welcome sequence for new clients
- Plan monthly content for referral partners
- Build a prospect nurture sequence
Start simple and expand later.