Updated 2026-02-01

Best Email Marketing Tools for Therapists

Keep clients engaged between sessions, reduce cancellations, and grow your therapy practice with the right email marketing platform.

Try Sequenzy FreeSee All Tools

Running a therapy practice means more than providing excellent care. You need to keep clients engaged between sessions, reduce no-shows, and attract new clients through referrals. Email marketing helps you stay connected with clients while respecting boundaries. But most email tools are built for retail businesses. Here are 13 platforms that actually work for therapists, ranked by ease of use, automation features, and value for money.

Why Therapists Need Email Marketing

Support Clients Between Sessions

Growth happens between sessions. Thoughtful emails with resources, exercises, or encouragement support client progress and show you care.

Reduce No-Shows and Cancellations

Automated session reminders reduce missed appointments. That means more consistent progress for clients and steadier income for you.

Nurture Potential Clients

Finding the right therapist takes time. Email sequences help potential clients get to know your approach until they are ready to book.

Build Referral Relationships

Stay connected with referral sources like doctors, schools, and other therapists. Regular updates keep you top of mind.

13 Best Email Marketing Tools for Therapists

Our Top Pick for Therapists
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

Visit
Best for
Therapists wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes supportive client sequences
  • Simple interface you can manage yourself
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
Start Free Trial
#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

Visit
Best for
Therapists wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for healthcare
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

Visit
Best for
Therapists wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
See Full Comparison
#4
ActiveCampaign

Powerful automation platform with a learning curve.

Visit
Best for
Group practices with administrative support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo therapists
  • Complex interface
  • Price jumps with features
See Full Comparison
#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

Visit
Best for
Budget-conscious therapists needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
See Full Comparison
#6
MailerLite

Clean, simple email marketing with good automation.

Visit
Best for
Therapists wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Healthcare sometimes flagged
See Full Comparison
#7
Drip

E-commerce focused but works for selling courses or programs.

Visit
Best for
Therapists selling online courses or programs
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for therapy-only
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

Visit
Best for
Therapists running workshops or group programs
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

Visit
Best for
Therapists wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

Built for creators but works for content-focused therapists.

Visit
Best for
Therapists who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for healthcare
  • Limited design
  • No free landing pages
  • Expensive at scale
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

Visit
Best for
Large group practices with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for solo therapists
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

Visit
Best for
Very price-conscious therapists
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

Visit
Best for
Therapists prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Link review

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not healthcare-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Session reminders
Resource sharing sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Therapist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Client Welcome

Trigger: When client books first session

Set expectations and reduce first-session anxiety. Help clients feel prepared and comfortable.

Immediately
Welcome to your therapy journey, {{first_name}}

Thank them for reaching out. What to expect in the first session.

2 days before
Preparing for your first session

Practical information. Where to park, what to bring, how sessions work.

1 day after
Thank you for sharing with me

Acknowledge their courage. Confirm next steps.

Between-Session Support

Trigger: After each session

Support client progress between sessions with resources and encouragement.

Day after session
A resource for what we discussed

Share relevant article, exercise, or worksheet based on session content.

3 days after
How are you doing this week?

Gentle check-in. Reminder they can reach out if needed.

Workshop or Group Promotion

Trigger: When launching new program

Promote therapy groups, workshops, or educational events to your community.

2 weeks before
New {{program_type}} starting soon

Introduce the program. Who it is for and what they will gain.

1 week before
Questions about {{program_name}}?

Address common questions. Build trust.

3 days before
Last spots available for {{program_name}}

Create gentle urgency. Easy signup link.

Referral Source Nurturing

Trigger: Quarterly

Stay connected with doctors, schools, and other referral sources.

Quarterly
Update from {{practice_name}}

Share your specialties, availability, and any new services. Keep relationship warm.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Solo vs group practice. Solo therapists can use simpler tools. Group practices need platforms that handle multiple providers.

Content creation. If you blog or create educational content, tools like ConvertKit work well. If not, simpler tools are better.

Budget is real. Therapists often run lean practices. Calculate cost at your expected list size.

What Actually Works for Therapists

After talking to many therapists about email marketing:

Respect boundaries. Keep marketing separate from clinical communication. General wellness content works better than anything that feels like therapy.

Support without intruding. Between-session emails should feel supportive, not demanding. Resources and gentle check-ins work well.

Focus on education. The best therapy newsletters teach readers something useful about mental health without crossing into clinical territory.

Getting Started

Pick a tool from this list. Then:

  1. Import your contact list
  2. Set up session reminder automation
  3. Create a new client welcome sequence
  4. Send a monthly wellness newsletter

Start simple and expand later.

Frequently Asked Questions

For potential clients, monthly newsletters with mental health tips work well. For current clients, between-session support emails can be more frequent if therapeutically appropriate. Always respect boundaries.

Educational content about mental health topics, coping strategies, and self-care tips. Avoid anything that could feel like therapy-by-email. Focus on general wellness and practice updates.

Keep marketing separate from therapeutic communication. Use email for general wellness content and practice updates, not clinical discussions. Clients should know when they are receiving marketing versus personal communication.

Both work together. Email for booking confirmation and session prep. Text for day-of reminders. Check client preferences, as some value privacy more than convenience.

Offer valuable resources like guides or worksheets. Collect emails from website inquiries and consultations. Focus on quality over quantity, as your ideal clients matter more than list size.

Open rate (aim for 25%+), click rate (2-5%), and unsubscribe rate (under 0.5%). Most importantly, track consultation requests that come from email.

Never include clinical information in marketing emails. Use general wellness content. Separate your marketing list from clinical communication. Be clear about what emails they will receive.

Yes, with appropriate boundaries. General wellness newsletters can maintain connection without crossing therapeutic lines. Always allow easy unsubscribe and respect their space.

Keep them warm and helpful. Examples: 'A gentle reminder to check in with yourself' or 'Resources for managing stress' work well. Avoid clinical or alarming language.

Share helpful content that demonstrates your approach. Building a therapy relationship takes trust, and email lets potential clients get to know you gradually until they are ready to reach out.

Ready to grow your therapist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

Start Free TrialView Pricing

Related Industries

Email Marketing for Life Coaches

Find the best email marketing software for your life coaching practice. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com