How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Practice size matters. Solo coaches can use simple tools. Coaches with teams need more organization and collaboration features.
Business model matters. One-on-one coaching needs simple sequences. Group programs and courses benefit from more sophisticated automation.
Budget is real. Most coaches starting out need to be mindful of costs. Calculate cost at your expected list size before committing.
What Actually Works for Life Coaches
After talking to many life coaches about email marketing:
Personal connection wins. Emails that feel like they come from a real person outperform polished marketing. Be yourself.
Consistency builds trust. Regular, valuable content keeps you remembered when someone is ready for coaching.
Stories inspire action. Client transformation stories (with permission) are your most powerful content.
Getting Started
Pick a tool from this list. Then:
- Import your contacts and past clients
- Set up discovery call follow-up automation
- Create a simple weekly check-in for active clients
- Build a welcome sequence for new subscribers
Start simple and expand later.