How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Training style matters. Solo trainers can use simpler tools like MailerLite or Sequenzy. Gyms or studios need platforms that handle more complexity.
Online vs in-person. If you sell online programs, consider tools with e-commerce features like Drip. For in-person only, simpler tools work fine.
Budget is real. Many trainers run lean. Calculate cost at your expected list size, not starting price.
What Actually Works for Personal Trainers
After talking to many trainers about email marketing:
Automate reminders. Session reminders alone justify email marketing. They reduce no-shows and save you from texting each client.
Stay motivational. Your emails should feel like a virtual coaching session. Quick tips, encouragement, and accountability.
Keep it simple. Start with session reminders and new client onboarding. Add more sequences later as you get comfortable.
Getting Started
Pick a tool from this list. Then:
- Import your client contacts
- Set up session reminder emails
- Create a new client welcome sequence
- Send a weekly motivation email
Start simple and expand later.