How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Box size matters. Smaller boxes can use simple tools. Larger affiliates need more organization.
Community culture. CrossFit is about community. Choose tools that feel personal, not corporate.
Budget is real. Calculate cost at your expected member and lead list size.
What Actually Works for CrossFit Boxes
After talking to many CrossFit box owners about email marketing:
Community voice matters. Emails should feel like they are from a coach, not a marketing department.
Trial follow-up is critical. The conversion from trial to member often depends on good follow-up communication.
Competitions drive engagement. Well-promoted events create excitement and build community bonds.
Getting Started
Pick a tool from this list. Then:
- Import your member and lead list
- Set up trial follow-up sequences
- Create competition announcement templates
- Build a weekly community update
Start simple and expand later.